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  • Other Added - How to Handle High Price Objections During a Course Counseling at a Training Institute?

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    They're just airing a feeling when they say, "That's Expensive!" They don't expect a response. If you respond here, you'll probably get drawn into price negotiations which you don't want.

    So what should you do?

    1. Do Nothing. Pause. Wait. See if they continu

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    How often has it happened to you?

    A prospect walks into your center, you give him your information. You counsel them to the best of your ability. You have had a good friendly interaction with them.

    You think, "Wow, I've really done a great job! This candidate should enroll."

    And then you hear, "Your Price is too high" or "Your competitor is cheaper" or "I have a financial problem and can't enroll", or "My god! That's expensive!"

    You feel you are against a stone wall.

    What do you do?

    Understand & Do Your Homework

    Understand the objections you commonly hear. Write them out. For example, when someone says, "Your Fees is too high", find out what they mean. Does it mean that they can get the same course cheaper not too far away? Or, did they have some particular fees in mind? Or, do they have financial problems where they can't afford the course right now? You need to know the problem before you can address it.

    Comment, Resistance Or Objection?

    Price Statement / Comment

    This happens when a person is almost sold. They're just airing a feeling when they say, "That's Expensive!" They don't expect a response. If you respond here, you'll probably get drawn into price negotiations which you don't want.

    So what should you do?

    1. Do Nothing. Pause. Wait. See if they continue

    Is This Thing On? Keeping Your Audience's Attention
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    e should enroll."

    And then you hear, "Your Price is too high" or "Your competitor is cheaper" or "I have a financial problem and can't enroll", or "My god! That's expensive!"

    You feel you are against a stone wall.

    What do you do?

    Understand & Do Your Homework

    Understand the objections you commonly hear. Write them out. For example, when someone says, "Your Fees is too high", find out what they mean. Does it mean that they can get the same course cheaper not too far away? Or, did they have some particular fees in mind? Or, do they have financial problems where they can't afford the course right now? You need to know the problem before you can address it.

    Comment, Resistance Or Objection?

    Price Statement / Comment

    This happens when a person is almost sold. They're just airing a feeling when they say, "That's Expensive!" They don't expect a response. If you respond here, you'll probably get drawn into price negotiations which you don't want.

    So what should you do?

    1. Do Nothing. Pause. Wait. See if they continu

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    our Homework

    Understand the objections you commonly hear. Write them out. For example, when someone says, "Your Fees is too high", find out what they mean. Does it mean that they can get the same course cheaper not too far away? Or, did they have some particular fees in mind? Or, do they have financial problems where they can't afford the course right now? You need to know the problem before you can address it.

    Comment, Resistance Or Objection?

    Price Statement / Comment

    This happens when a person is almost sold. They're just airing a feeling when they say, "That's Expensive!" They don't expect a response. If you respond here, you'll probably get drawn into price negotiations which you don't want.

    So what should you do?

    1. Do Nothing. Pause. Wait. See if they continu

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    es in mind? Or, do they have financial problems where they can't afford the course right now? You need to know the problem before you can address it.

    Comment, Resistance Or Objection?

    Price Statement / Comment

    This happens when a person is almost sold. They're just airing a feeling when they say, "That's Expensive!" They don't expect a response. If you respond here, you'll probably get drawn into price negotiations which you don't want.

    So what should you do?

    1. Do Nothing. Pause. Wait. See if they continu

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    They're just airing a feeling when they say, "That's Expensive!" They don't expect a response. If you respond here, you'll probably get drawn into price negotiations which you don't want.

    So what should you do?

    1. Do Nothing. Pause. Wait. See if they continue. ( Actually this is a very good tactic any time you hear anything about price. It gives you Insight.)

    2. Have a prepared statement to deliver here. For example, when a walk-in says, "Thirty Six Thousand for a Computer Hardware course!", you could say, " That includes three Network Operating Systems, DMP, Inkjet & Laser printers and storage devices and Cyber Caf? administration." OR "Yes, our labs are always updated with the latest equipment."

    3. Then it is important to move on with the conversation. Don't dwell on the priuce comment. Let it die right there.

    Price Resistance

    This is when the prospect asks about fees too early in the counseling process and then sticks to his guns saying it is too high. This happens when he's not convinced at all of the value your course can give him.

    A Real Price Objection

    This crops up late in the counseling process. In fact, it may come up only on your 1st or 2nd follow-up call, if you are not alert.

    Real Price Objections could be because a walk-in feels that the perceived value of the cours

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