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Other Added - Joint Venture JV Partners are Worth Gold
The dilemma faced by many businesses today is dealing with one-time business impediments that can slow down or otherwise jeopardize regular business operations. This is no longer stereotypical of large organizations, but has become alarmingly evident in a growing number of small businesses as well.Any business is fundamentally designed to operate on a systematic structure. It is because of this very system that certain operations can impede on, or interfere with, every-day business activities. For example, it is common for Dell Computers to produce and ship new computer units each day. This process is critical for the business to function. Without computers to sell the organization would not be profitable and thus could not continue to operate. However, it is not common for the organization to create a new computer model each day. Yet, a new product launch is a necessary business operation. Simply
In the flooring business we run into many jobs that need repair work done before we can install new flooring. When I had customers ready to buy my flooring products and services but they needed repair work before we could install the flooring, guess who I told them to contact. Conrad and Jay, my new contractor partners. Conrad went from having hardly any customers when he first came to me 3 years earlier to now having 2 crews working full time. I sent him a flood of new business in the first year and to this day I continue to get a steady stream of referral cust
Business marketing is more complex than ever. Giant retail chain stores, online shopping and rampant franchising make it tough for individual businesses to stand out in the crowd. So, how can you woo and win today’s over-stimulated consumer? It’s easier than you think.Winning word-of-mouth advertising and repeat businessCustomers talk. Whether they have a great experience or a bad experience with your company, they’ll share it with everyone they know. Remember the last time you tried a new restaurant? How many people did you tell about the food? What was their reaction? When you provide a positive experience for one of your customers, you’ve just put up a very convincing, traveling billboard, and it doesn’t cost a penny.Happy customers won’t just send other customers to you; they’ll come back to you. It’s this repeat business that creates long-term success. Many companies can g
I took the time to educate my contractors/customers on the flooring options available to them. I promised them my company estimator would physically measure and inspect each of their projects and I would determine the best flooring options for them to offer their customers. I dropped in on them during the day at their job sites and chatted with them. I let them know I was interested in their business. And I supplied them with itemized FREE estimates at contractor rates on the flooring for each of their projects and advised them how to add a percentage and make money WITH me. I was making money from the business they brought me and I wanted them to make money also. None of their other suppliers took the time to teach them how to make money with their products. In other words, if you go the extra mile your customers will know you care about them. Always deliver more than what your customer expects to get. Even if you have to spend a little of your own money, give every customer extra attention. Make them feel special.
When my contractors send their customer in to buy new flooring from me I make sure I give them a FREE spot cleaning kit. I tell them to make sure they call me if they have any question at all. I tell them I'm available to them for the rest of their lives. If you sell cars give them some FREE car wash coupons. If you sell clothing give them some dry cleaning coupons. If you sell electronics give them FREE sets of batteries. Tell them you are now their 'personal,' on-call expert. This is powerful, and it creates loyalty.
Most salespeople consider this "going out of their way" and they won't spend the resources, money, or time to do this. I don't consider this "going out of my way" at all. This is treating people like you would love to be treated. This is how I work. This is how you should work.
When I 'over-deliver' to my customer they are impressed because they don't expect it.
In the flooring business we run into many jobs that need repair work done before we can install new flooring. When I had customers ready to buy my flooring products and services but they needed repair work before we could install the flooring, guess who I told them to contact. Conrad and Jay, my new contractor partners. Conrad went from having hardly any customers when he first came to me 3 years earlier to now having 2 crews working full time. I sent him a flood of new business in the first year and to this day I continue to get a steady stream of referral custo
In today’s online environment we all have our share of marketing nightmares we could relate. One that immediately pops into my mind is the store that uses pushy sales tactics. I don’t know about you but for me these stores tend to push me right out their proverbial door. I can not think of a better example than this to teach us how to avoid losing potential customers. Let’s compare this live shopping experience with our online counterpart to gain some valuable insight.The basic thing they do is attack you the minute you walk in the door. So how do you avoid making your customer feel pounced on? At your first contact do you enter the chat room or offer your first message in the “it’s all about me” frame of mind? Do you tend to share about what your do before you have barely even introduced yourself? Stop for a moment and consider how this could be perceived? How would you react if you were
I took the time to educate my contractors/customers on the flooring options available to them. I promised them my company estimator would physically measure and inspect each of their projects and I would determine the best flooring options for them to offer their customers. I dropped in on them during the day at their job sites and chatted with them. I let them know I was interested in their business. And I supplied them with itemized FREE estimates at contractor rates on the flooring for each of their projects and advised them how to add a percentage and make money WITH me. I was making money from the business they brought me and I wanted them to make money also. None of their other suppliers took the time to teach them how to make money with their products. In other words, if you go the extra mile your customers will know you care about them. Always deliver more than what your customer expects to get. Even if you have to spend a little of your own money, give every customer extra attention. Make them feel special.
When my contractors send their customer in to buy new flooring from me I make sure I give them a FREE spot cleaning kit. I tell them to make sure they call me if they have any question at all. I tell them I'm available to them for the rest of their lives. If you sell cars give them some FREE car wash coupons. If you sell clothing give them some dry cleaning coupons. If you sell electronics give them FREE sets of batteries. Tell them you are now their 'personal,' on-call expert. This is powerful, and it creates loyalty.
Most salespeople consider this "going out of their way" and they won't spend the resources, money, or time to do this. I don't consider this "going out of my way" at all. This is treating people like you would love to be treated. This is how I work. This is how you should work.
When I 'over-deliver' to my customer they are impressed because they don't expect it.
In the flooring business we run into many jobs that need repair work done before we can install new flooring. When I had customers ready to buy my flooring products and services but they needed repair work before we could install the flooring, guess who I told them to contact. Conrad and Jay, my new contractor partners. Conrad went from having hardly any customers when he first came to me 3 years earlier to now having 2 crews working full time. I sent him a flood of new business in the first year and to this day I continue to get a steady stream of referral cust
When someone asks me what I do, and I tell them I am a Virtual Assistant, I am bombarded with questions. What is a Virtual Assistant? Who uses a Virtual Assistant? How much do they charge? How can they complete my work without being in my office? How is a Virtual Assistant more beneficial than someone in my office? How do I know that I can trust the hours they charge and that they won’t share my personal information? How do I go about finding a Virtual Assistant that is a “match” for me? These are all legitimate questions that someone considering hiring a Virtual Assistant needs to ask and have the answers to.What is a Virtual Assistant?A Virtual Assistant is a person or company that completes a variety of administrative, web, and computer work virtually. This means that they complete the work from their office and send it to their client via email, web link, postal mail, or fax. C
When my contractors send their customer in to buy new flooring from me I make sure I give them a FREE spot cleaning kit. I tell them to make sure they call me if they have any question at all. I tell them I'm available to them for the rest of their lives. If you sell cars give them some FREE car wash coupons. If you sell clothing give them some dry cleaning coupons. If you sell electronics give them FREE sets of batteries. Tell them you are now their 'personal,' on-call expert. This is powerful, and it creates loyalty.
Most salespeople consider this "going out of their way" and they won't spend the resources, money, or time to do this. I don't consider this "going out of my way" at all. This is treating people like you would love to be treated. This is how I work. This is how you should work.
When I 'over-deliver' to my customer they are impressed because they don't expect it.
In the flooring business we run into many jobs that need repair work done before we can install new flooring. When I had customers ready to buy my flooring products and services but they needed repair work before we could install the flooring, guess who I told them to contact. Conrad and Jay, my new contractor partners. Conrad went from having hardly any customers when he first came to me 3 years earlier to now having 2 crews working full time. I sent him a flood of new business in the first year and to this day I continue to get a steady stream of referral cust
That’s right, a wimp: a poor performing weakling among a group of muscle-builders. Did you slap it together in an attempt to get the Yellow Page rep off your back or was it something that they suggested? How do you know if it is competitive or not? You need to understand these things way before you place the ad.You have a lot at stake. There’s all that money you are spending annually. Then there is the need to bring in new customers. You are also reminding all your referrals and existing customers that you’re still around. And don’t forget the type of image you are generating. Whew. That ad has a lot of hard work to accomplish, so it must be a power-ad, and certainly no wimp.So, how do you avoid placing a “wimpy” ad anyway? First, you do your homework. You begin by researching the industry and your competition. Next, you uncover your market by looking at your most profitable type customer. T
Most salespeople consider this "going out of their way" and they won't spend the resources, money, or time to do this. I don't consider this "going out of my way" at all. This is treating people like you would love to be treated. This is how I work. This is how you should work.
When I 'over-deliver' to my customer they are impressed because they don't expect it.
In the flooring business we run into many jobs that need repair work done before we can install new flooring. When I had customers ready to buy my flooring products and services but they needed repair work before we could install the flooring, guess who I told them to contact. Conrad and Jay, my new contractor partners. Conrad went from having hardly any customers when he first came to me 3 years earlier to now having 2 crews working full time. I sent him a flood of new business in the first year and to this day I continue to get a steady stream of referral cust
There is one powerful strategy all event and meeting planners use to reach the level of success they really dream about. It has nothing to do with event themes or locations, or your budget. It has nothing to do with your training in the industry. What I am talking about is much more powerful, and has the potential of positioning you as #1 in your industry and to generate business you never thought possible.Let me explain.When I first started my business, I felt very much alone. I had this feeling of pulling all the weight by myself, very limiting. As soon as I started collaborating with other people, I began feeling like nothing was impossible! I would come up with an idea, pitch it to one of my partners, and we would almost immediately turn it into a new revenue source. It took me a while to understand how to approach new partners, where to find them, and what to say to get a "yes."W
In the flooring business we run into many jobs that need repair work done before we can install new flooring. When I had customers ready to buy my flooring products and services but they needed repair work before we could install the flooring, guess who I told them to contact. Conrad and Jay, my new contractor partners. Conrad went from having hardly any customers when he first came to me 3 years earlier to now having 2 crews working full time. I sent him a flood of new business in the first year and to this day I continue to get a steady stream of referral customers from Conrad. He continues to buy from me, sends my new customers, and I stay in touch with him. Conrad and I are business partners. We carry each others business cards at all times.
Jay had worked in building maintenance for a local hospital for many years. He was only 31 years old when he decided to go out on his own and begin his remodeling contractor business. He was very skilled in his business for his young age. I visited his job sites and inspected his work. I spent time with him educating him about flooring and how he would make money by working with me.
I had our estimator do his measures, I laid out the projects, I gave him itemized estimates, and he simply added his percentage and made money with no work on his part. It was a win-win. I referred a flood of my flooring customers to him for repair work and 10 months later he had hired 3 employees to keep up with his business demand. He actually called me and said he couldn't handle any more referrals for a while. Who do think Jay continues to buy his flooring products from? Who do you think he refers people to when they need flooring? Jay hands out my business cards regularly. And I hand out his cards.
This is how you build profitable relationships WITH other businesses related to your business. My partners trust me because they know I genuinely care about them and their businesses. I don't try to sell them anything, I become their business partners.
You must do the same. If you sell flooring products and services and have no builder or remodeler business partners, call on some. Introduce yourself and ask if you can help them. Every time you get rejected make sure you leave them a business card and tell them they can call you anytime for expert help with any flooring question, no obligation. Continue to call on these people until you find a few who need your help. You WILL find them if you continue to search. Go outside your comfort zone and become partners with other businesses. Help them and you help yourself.
Visit your builders and re-modelers job sites. Educate them about 2-3 products in each flooring option and provide them samples to keep and show their customers. Work personally with their customers and provide your partner itemized estimates for each project at no charge. Do all the work for them when it comes to your product or service. Call them regularly and ask if everything is going well. Take them to lunch once in a while. Mail, or e-mail, them your newsletter r
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