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    When The Going Gets Tough
    In this day and age where a single customer has thousands of brands to choose from, how can corporations in India protect their brands to become the first choice of any buyer?Gone are the days when companies in India more or less operated in a monopolistic environment. Post liberalisation has not only led to an inflow of multinational competitors, but more so has increased the choices for the Indian customers. In such an environment, can compani
    hink of selling as sharing, it shifts the way you feel about it. When you feel empowered by something you will be more successful at it. For all of you who own businesses or work for a business (that would be everyone), this is vital.

    -What thoughts do you entertain around selling?

    Job Search: Age-Proofing Your Resume
    Older job hunters fear interviews where their age cannot be concealed and where an initial response of dismay on an interviewer's face, quickly hidden, confirms their anticipation of discrimination. The mature job seeker often prefers the anonymity of mailed resumes, e-mailed inquiries, internet applications, and telephone contacts.Interviews, however, are the goal of everyone who wants to work. There is so much pre-selection and screening befor
    Here's an interesting thought - Everything comes back to selling. Think about that for a second. The world revolves around sales. Every business regardless of what they do, has to sell. Every person sells. You sell your favorite movies, favorite books, favorite restaurants, favorite shoes. You even sell yourself on ideas and thoughts.

    Here's another interesting thought: Most people hate the very idea of the salesperson, yet we all fall under that category in one fashion or another.

    The question is: How do I embrace my inner salesperson?

    Acknowledge that you sell on a continuous basis in your day to day life.

    Admit it. You do it. You just don't think of it as selling.

    Hmmmm - Sharing. Replace the word selling with sharing. There. That feels better doesn't it? Isn't funny how changing a word can alter your perspective? When it was selling, you shuddered. Now that it's sharing, you feel all warm and fuzzy. We all like to share - we like to share our things, our thoughts, our ideas, our favorites, ourselves. Stop and think about that for a moment..... It's the same thing.

    Choose a new thought.

    When you choose to think of selling as sharing, it shifts the way you feel about it. When you feel empowered by something you will be more successful at it. For all of you who own businesses or work for a business (that would be everyone), this is vital.

    -What thoughts do you entertain around selling?
    -

    Sell YOU With Your Small Talk (Yes You Can)
    Want to build a relationship -- sell yourself for a job -- get ahead -- make a sale?Your 'small talk' is crucial.Everyday conversation can make or break you in personal relationships and in the business world. Sadly, most people don't realize how important small talk is, nor do they try to do better.That's a shame, because anyone can easily develop great small talk skills.Just how important is small talk?A Stanford Un
    even sell yourself on ideas and thoughts.

    Here's another interesting thought: Most people hate the very idea of the salesperson, yet we all fall under that category in one fashion or another.

    The question is: How do I embrace my inner salesperson?

    Acknowledge that you sell on a continuous basis in your day to day life.

    Admit it. You do it. You just don't think of it as selling.

    Hmmmm - Sharing. Replace the word selling with sharing. There. That feels better doesn't it? Isn't funny how changing a word can alter your perspective? When it was selling, you shuddered. Now that it's sharing, you feel all warm and fuzzy. We all like to share - we like to share our things, our thoughts, our ideas, our favorites, ourselves. Stop and think about that for a moment..... It's the same thing.

    Choose a new thought.

    When you choose to think of selling as sharing, it shifts the way you feel about it. When you feel empowered by something you will be more successful at it. For all of you who own businesses or work for a business (that would be everyone), this is vital.

    -What thoughts do you entertain around selling?

    Leadership and Customer Service - is There a Link?
    It’s your first day in a new job.This is the job that you really wanted. The one that you saw advertised and immediately knew was for you. The one that you spent hours crafting an application letter for. The one that required you to beat all the other applicants at interview. The one where you anxiously awaited the postman to see if you’d been successful.New suit. Clean shirt and your favourite tie. Shoes freshly polished. Hair cut
    n a continuous basis in your day to day life.

    Admit it. You do it. You just don't think of it as selling.

    Hmmmm - Sharing. Replace the word selling with sharing. There. That feels better doesn't it? Isn't funny how changing a word can alter your perspective? When it was selling, you shuddered. Now that it's sharing, you feel all warm and fuzzy. We all like to share - we like to share our things, our thoughts, our ideas, our favorites, ourselves. Stop and think about that for a moment..... It's the same thing.

    Choose a new thought.

    When you choose to think of selling as sharing, it shifts the way you feel about it. When you feel empowered by something you will be more successful at it. For all of you who own businesses or work for a business (that would be everyone), this is vital.

    -What thoughts do you entertain around selling?

    Bad Customer Service Does Not Happen Overnight
    Bad Customer Service does not happen overnight. It is a combination of several controllable and predictable circumstances involving policies, procedures, training, management and personnel.Bad Customer Service is not from bad customers, poorly made product, high prices, poor location, voodoo or moon phases. (I have personally blamed angry customers on the phases of the moon, have you?)Let’s take a moment and examine the items that influen
    you shuddered. Now that it's sharing, you feel all warm and fuzzy. We all like to share - we like to share our things, our thoughts, our ideas, our favorites, ourselves. Stop and think about that for a moment..... It's the same thing.

    Choose a new thought.

    When you choose to think of selling as sharing, it shifts the way you feel about it. When you feel empowered by something you will be more successful at it. For all of you who own businesses or work for a business (that would be everyone), this is vital.

    -What thoughts do you entertain around selling?

    Aim For The 100% Referral Practice (It's Simpler Than You Think)
    “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” --Maya AngelouReferrals. Everyone wants ‘em, but few are willing to ask for them for fear of seeming pushy, desperate or sleazy. If you ask self-employed individuals how they would ideally like to build their businesses, they would tell you ‘by word of mouth.’ Why? Because… It’s an
    hink of selling as sharing, it shifts the way you feel about it. When you feel empowered by something you will be more successful at it. For all of you who own businesses or work for a business (that would be everyone), this is vital.

    -What thoughts do you entertain around selling?
    -What new thought might you choose instead?
    -What is one thing that you can do today to embrace your new thought?

    "People don't care about what you have to say until you care about what they have to say"

    How true is that? Think about that for a moment - It is part of our nature as humans to want to be heard. Most people go through life just trying to be understood and when we are around someone who truly listens to us it is a breath of fresh air. And, what do we want to do? We want to be around those people as much as possible. Be part of their inner circle. We talk about them to everyone we know because they are the most genuine authentic people. They really hear us.

    When we own a business or represent a business, we need to truly be in touch with what our clients need. We need to know what their challenges are, what they are excited about, who they are, so that we know how to best serve them. The only way to do this is to listen.

    Listening is one of the best ways to sell. If you are in touch with your potential customer/client you will know how to work with them and create a win-win situation.

    Be In Service of Othe

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