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Other Added - TIUOA - The Indiscriminate Use of Acronyms
You balk as you look at the phone bill. In the three months it took your company to branch out to a location three continents away from where you are, you've spent enough money on phone bills to buy both an apartment in New York and a Porsche. What worries you the most is that you know this isn't the end of the story, or your phone bills. With key members of your staff calling each other almost every hour, you know those bills would remain as high as your blood pressure level.With this pressing reality in mind, why not turn to teleconfe
But technical acronyms have a d
Direct mail fundraisers learned long ago that stamps boost response rates. Maybe the same will work for your sales letters. Why not test and find out? In split-run tests, non-profit organizations have discovered that an envelope bearing a row of commemorative stamps often outpulls an identical envelope bearing a postal indicia or metered postage.The reason is human nature. A stamp has a human touch. Unlike postal indicias and metered postage, a stamp is placed on an envelope by a person and not
Fortunately—or unfortunately, as the case maybe—the technical professions are full of them. Maybe it’s because they’re easier to use or they’re just plain faster to say. Or, maybe it’s because they help the person using them establish his or her mental superiority. Whatever the reason, our jobs are replete with them and they serve their purposes.
But technical acronyms have a do
For the manager of the Building Records unit at a major west coast public University, the document storage problems were critical. The problem wasn’t justifying budget for more space. There was no more space to be had.The Facilities Management Department must preserve and keep accessible more than 40,000 original plans and drawings. Many of the documents date from the University’s founding and were hand drawn by Architects and Engineers long gone. These include architectural, structural, civil, mechanical, plumbing, electrical and other
Fortunately—or unfortunately, as the case maybe—the technical professions are full of them. Maybe it’s because they’re easier to use or they’re just plain faster to say. Or, maybe it’s because they help the person using them establish his or her mental superiority. Whatever the reason, our jobs are replete with them and they serve their purposes.
But technical acronyms have a d
Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic answer that might work for them.Most small business owners are passionate about the services they provide - not the marketing it takes to con
Fortunately—or unfortunately, as the case maybe—the technical professions are full of them. Maybe it’s because they’re easier to use or they’re just plain faster to say. Or, maybe it’s because they help the person using them establish his or her mental superiority. Whatever the reason, our jobs are replete with them and they serve their purposes.
But technical acronyms have a d
What is B2B?B2B stands for Business to Business. B2B e-commerce is the most cost effective way for sellers to reach buyers around the globe.B2B MarketplaceA Business to Business (B2B) marketplace is an Internet marketplace where exporters, importers, traders, traders, brokers, manufacturers, wholesalers, retailers, and other business communities from around the world meet for buying and selling. From meeting the customer to fixing the deals along with the payment is held online with no physical interaction. T
But technical acronyms have a d
Why big brands are failing to win or retain customers Anyone who ignored their customers in 2006 is probably terminally ill! I have just read the article in ‘The wise marketer’ entitled ‘Is 2007 going to be ‘the year of the customer’. I now feel I must write a response In short: Every year must be the year of the customer. Why? Well ‘your brand promises something to you customer’. If you fail to deliver on that promise then you are on the slippery road. Companies cannot just focus on cost cutting or the next new project. They must balance
But technical acronyms have a downside as well. Those on the business side of the ledger don’t always know what they mean. One company I worked for, had an incredible collection of acronyms, which employees used freely, too freely. They became so ingrained in the organization’s culture; they sometimes interfered with customer communications, costing the company business.
If you’re in sales, you need to be wary of acronyms. While they have their upsides, they can cost you, if you’re not careful when and how you use them.
Let’s look at a simple example. A sales engineer delivering a presentation explains how a cert
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