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  • Other Added - Stop Selling and Make More Sales

    What Advisors, Managers, and Coaches Need to Know in Order to Maximize Performance
    When someone joins a group, a team, or takes a new job, they are seeking some experience or benefit that the group offers. In other words, they see the group as a resource to a particular experience or set of experiences. The choices they made to get into
    most important thing in any sales call is to find out what the customer's needs are. The customer won't readily tell you what his or her real needs are so the sales person needs to do some careful probing. Questions need to be asked that are relevant to
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    Starting your web-based business is a challenging but exciting venture. Of course, you have invested wisely and invested in all of the right materials, software and equipment to move your business forward. You have an attorney, accountant and a great busine
    A few months ago I spent time training some telephone sales agents who were new to selling. They'd mainly been involved with handling incoming calls but now their company needed them to do some out bound sales calls. I spent two days running a sales workshop for them and another three days coaching them on the job.

    The biggest challenge I had was trying to stop them selling. Or at least their idea of what selling is all about.

    Many people who are new to sales and also some experienced sales people want to keep talking about their product or service. They open the conversation with one or two general questions which are often irrelevant to the customer and then launch into their sales spiel.

    What then happens is that the customer thinks "Oh no, I'm being sold to" and immediately disengages the brain and stops listening. The sales person then has limited success as far as getting a sale is concerned.

    My job with these people was to try to get them to stop selling as they knew it. The most important thing in any sales call is to find out what the customer's needs are. The customer won't readily tell you what his or her real needs are so the sales person needs to do some careful probing. Questions need to be asked that are relevant to

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    That drive to the office seems longer every day; you swear the road has shifted, forcing you to waste time thinking of all the mundane projects you have to finish for a boss who can't remember your name and coworkers who only include you when a birthd
    shop for them and another three days coaching them on the job.

    The biggest challenge I had was trying to stop them selling. Or at least their idea of what selling is all about.

    Many people who are new to sales and also some experienced sales people want to keep talking about their product or service. They open the conversation with one or two general questions which are often irrelevant to the customer and then launch into their sales spiel.

    What then happens is that the customer thinks "Oh no, I'm being sold to" and immediately disengages the brain and stops listening. The sales person then has limited success as far as getting a sale is concerned.

    My job with these people was to try to get them to stop selling as they knew it. The most important thing in any sales call is to find out what the customer's needs are. The customer won't readily tell you what his or her real needs are so the sales person needs to do some careful probing. Questions need to be asked that are relevant to

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    In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs.While referrals and networking still account for a large portion of mortgage leads, savvy marketers have begun
    ople want to keep talking about their product or service. They open the conversation with one or two general questions which are often irrelevant to the customer and then launch into their sales spiel.

    What then happens is that the customer thinks "Oh no, I'm being sold to" and immediately disengages the brain and stops listening. The sales person then has limited success as far as getting a sale is concerned.

    My job with these people was to try to get them to stop selling as they knew it. The most important thing in any sales call is to find out what the customer's needs are. The customer won't readily tell you what his or her real needs are so the sales person needs to do some careful probing. Questions need to be asked that are relevant to

    Leadership and Ethics: Teach It
    I do not believe that unethical behavior can unknowingly occur if a leader has proper values and intentions. A leader who is ethically based will not knowingly break laws, deny rights, endanger lives or deceive or exploit employees, customers, stake holder
    Oh no, I'm being sold to" and immediately disengages the brain and stops listening. The sales person then has limited success as far as getting a sale is concerned.

    My job with these people was to try to get them to stop selling as they knew it. The most important thing in any sales call is to find out what the customer's needs are. The customer won't readily tell you what his or her real needs are so the sales person needs to do some careful probing. Questions need to be asked that are relevant to

    Customer Stickiness: A Marketing Conspiracy or a Sensible Marketing Strategy?
    Customer stickiness is rather unfortunate definition of what appears to be a rather sensible strategy. Derived from a now old web retention technique, customer stickiness conjures a marketing conspiracy every time the work appears. Fortunately, this is not
    most important thing in any sales call is to find out what the customer's needs are. The customer won't readily tell you what his or her real needs are so the sales person needs to do some careful probing. Questions need to be asked that are relevant to the customer's needs and relevant to your product or service.

    It is often useful to open an outbound sales call with the question "Mr Customer I'm not sure whether we can help you or not, however I would like to ask one or two questions which will establish whether our product would meet your needs and benefit your business, is that OK?"

    This statement is perfectly true because, you don't know if your product or service will benefit the customer until you ask him or her some questions about their business. It will also have the effect of relaxing the customer if they feel they're not being sold to and that someone is interested and cares about their situation. If the customer believes this then closing the sale becomes so much easier.

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