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    ich certain words and phrases are used, repeatedly, across conversations.

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    You can call it telemarketing, tele-selling, telephone soliciting, prospecting, cold calling, or even customer service, but one thing is for sure.

    Despite your protestations to the contrary, you’re going to use a script.

    What do I mean, by a “script?”

    I mean a pre-patterned conversation in which certain words and phrases are used, repeatedly, across conversations.

    <
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    g, cold calling, or even customer service, but one thing is for sure.

    Despite your protestations to the contrary, you’re going to use a script.

    What do I mean, by a “script?”

    I mean a pre-patterned conversation in which certain words and phrases are used, repeatedly, across conversations.

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    spite your protestations to the contrary, you’re going to use a script.

    What do I mean, by a “script?”

    I mean a pre-patterned conversation in which certain words and phrases are used, repeatedly, across conversations.

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    What do I mean, by a “script?”

    I mean a pre-patterned conversation in which certain words and phrases are used, repeatedly, across conversations.

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    ich certain words and phrases are used, repeatedly, across conversations.

    There are two types of scripts: those that are written down on paper or in a software program and appear on your screen; and those that “appear” only in your memory. But both are scripts.

    Why do I say scripting is inevitable?

    I mean there is no way to be completely spontaneous across numerous con

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