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Other Added - Can We Agree: It Is Better To Be Scripted Than To Be Unscripted?
Attorney marketing is necessary for success at every law firm and becoming more necessary every day. Unfortunately, many attorneys feel that they do not have the traits, expertise or experience in lawyer marketing to launch a successful campaign. You may have felt overwhelmed by attorney marketing
“I’ll take a phony smile any day, over a sincere frown!”
Applied to phone work, this says customers don’t want the REAL YOU to communicate with them. They could care less about that being. They want a helpful, cheerful and efficient communicator who will make them feel important and appreciated.
Most phone folks don’t
Essential marketing strategies and tactics need to go beyond the current marketing models for businesses to increase sales for better bottom line results. Many are familiar with the traditional marketing models of the P's and Q's. As change has increased information, so must these models be increa
You’ll perform better, get more done in less time, and reap greater rewards when you use a top-notch script than when you try to improvise from call to call.
If we can agree on this, we can accomplish wonders.
If not, we simply don’t have a future together, at least where I serve as your consultant, coach, advisor or trainer.
You can be an utter communication genius, a wunderkind, a savant on the phone and still do worse than an average communicator who brings to life a carefully crafted and already proven call guide.
I know this is hard to believe, and I deal with phone folks who just don’t get the fact that on their own they don’t sound as good as when they’ve been directed by someone else.
Why, they should ask, are most actors not their own directors? Why don't the best athletes coach themselves?
In a word, they can’t be OBJECTIVE about their own performances. They need instruction and feedback to bring out their best.
Moreover, what athletes and actors know is their audiences, their publics, their CUSTOMERS aren’t buying THEM. Customers are buying an image of them or their functionality or effectiveness as performers.
For example, one of my college public speaking instructors was the dramatic swashbuckler, Sheldon Hayden. A former Captain in the Navy, and one of Dale Carnegie’s handpicked clones, Mr. Hayden was fond of repeating this statement:
“I’ll take a phony smile any day, over a sincere frown!”
Applied to phone work, this says customers don’t want the REAL YOU to communicate with them. They could care less about that being. They want a helpful, cheerful and efficient communicator who will make them feel important and appreciated.
Most phone folks don’t
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically d
If we can agree on this, we can accomplish wonders.
If not, we simply don’t have a future together, at least where I serve as your consultant, coach, advisor or trainer.
You can be an utter communication genius, a wunderkind, a savant on the phone and still do worse than an average communicator who brings to life a carefully crafted and already proven call guide.
I know this is hard to believe, and I deal with phone folks who just don’t get the fact that on their own they don’t sound as good as when they’ve been directed by someone else.
Why, they should ask, are most actors not their own directors? Why don't the best athletes coach themselves?
In a word, they can’t be OBJECTIVE about their own performances. They need instruction and feedback to bring out their best.
Moreover, what athletes and actors know is their audiences, their publics, their CUSTOMERS aren’t buying THEM. Customers are buying an image of them or their functionality or effectiveness as performers.
For example, one of my college public speaking instructors was the dramatic swashbuckler, Sheldon Hayden. A former Captain in the Navy, and one of Dale Carnegie’s handpicked clones, Mr. Hayden was fond of repeating this statement:
“I’ll take a phony smile any day, over a sincere frown!”
Applied to phone work, this says customers don’t want the REAL YOU to communicate with them. They could care less about that being. They want a helpful, cheerful and efficient communicator who will make them feel important and appreciated.
Most phone folks don’t
The average consumer is inundated with sales pitches. So if you’re selling a product or service to today’s ad weary consumer, if you want your sales letters to get results, you’ll need a step-by-step plan that breaks down the barriers to buying. A plan that bypasses the head and goes right fo
Why, they should ask, are most actors not their own directors? Why don't the best athletes coach themselves?
In a word, they can’t be OBJECTIVE about their own performances. They need instruction and feedback to bring out their best.
Moreover, what athletes and actors know is their audiences, their publics, their CUSTOMERS aren’t buying THEM. Customers are buying an image of them or their functionality or effectiveness as performers.
For example, one of my college public speaking instructors was the dramatic swashbuckler, Sheldon Hayden. A former Captain in the Navy, and one of Dale Carnegie’s handpicked clones, Mr. Hayden was fond of repeating this statement:
“I’ll take a phony smile any day, over a sincere frown!”
Applied to phone work, this says customers don’t want the REAL YOU to communicate with them. They could care less about that being. They want a helpful, cheerful and efficient communicator who will make them feel important and appreciated.
Most phone folks don’t
Advertising exists to inform, instruct, and to influence consumers. It is a complicated type of communication that must go along with other business essentials and marketing basics to be profitable.The most tedious part of advertising is the conceptualization of the idea. Even experienced wr
Moreover, what athletes and actors know is their audiences, their publics, their CUSTOMERS aren’t buying THEM. Customers are buying an image of them or their functionality or effectiveness as performers.
For example, one of my college public speaking instructors was the dramatic swashbuckler, Sheldon Hayden. A former Captain in the Navy, and one of Dale Carnegie’s handpicked clones, Mr. Hayden was fond of repeating this statement:
“I’ll take a phony smile any day, over a sincere frown!”
Applied to phone work, this says customers don’t want the REAL YOU to communicate with them. They could care less about that being. They want a helpful, cheerful and efficient communicator who will make them feel important and appreciated.
Most phone folks don’t
What is good customer service? That’s a question that often haunts both marketers and consumers alike, mainly because their definition of this sometimes elusive concept is at odds with one another. Young people who work the counters will often lament what they consider to be the outlandish expectat
“I’ll take a phony smile any day, over a sincere frown!”
Applied to phone work, this says customers don’t want the REAL YOU to communicate with them. They could care less about that being. They want a helpful, cheerful and efficient communicator who will make them feel important and appreciated.
Most phone folks don’t come close to reaching this ideal, call after call. Scripts enable them to do it, time and again, independent of their fluctuating moods, foibles, and personalities.
Understand the usefulness of scripts and have the wisdom to subordinate your ego.
Channel the desire to be loved and appreciated for who you really are into your personal life, not your professional one.
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