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Other Added - Customers - Who Are Yours?
Conducting a seminar is a great way to communicate your ideas or introduce new technologies. It is useful to know some guidelines when you have to conduct a seminar. I understood the importance of this both as a attendee and a presenter myself.Preparing your presentationA successful seminar is the result of careful preparation of your speech and your presentation material. Here is how you can do it.Research your subjectIf you are called to speak on a topic, probably thats because you are already have some knowledge of it. Even so, you need to reference from at least 2 different books. This helps you address and include points you have not thought about. It also helps you determine a flow for the seminar.Preparing the presentationInclude a presentation. Presentations help the audience to understand the underlying points that the speaker has to say especially if the subject is rather vague.The presentation should have an Introduction and a conclusion. The introduction can include a summ
· Determine whether customers are profitable.
To analyse these figures further you can determine a customers true worth by looking at their profitabil
SEO jobs are one of the most popular forms of freelance jobs on the internet, those are an excellent way of making an income as a freelancer, there is a lot of demand for SEO work and if you can produce results, you will get paid very well. For those people who like puzzles, freelance SEO jobs, is a great option.SEO jobs has its roots since the beginning of the Internet, when marketers realized that they were able to manipulate search engine rankings with keywords and meaningless content, a whirlwind of keyword stuffed all the web pages displayed across the internet.All marketers want to push their web pages and their products to the top of the search engine results in order to get traffic and potential customers. SEO jobs have become very important, because this way, companies increase their traffic and their profits.Years ago, people could find web pages with only a few paragraphs with large blank areas in the web page, but if you highlighted these blank spaces with your cursor, then you cou
In this months issue we start a brand new series all about customers that will help you answer all of these questions and make your Internet Marketing more effective and profitable.
Customers – Who Are Yours?
Who are your customers? Do you know who your best customers are? Do you know how much they buy, and when they buy it? Do you know how they use your web site?
How you gather the information to answer these questions can be a bit of a complex process. The clarification involves discussions between your sales and marketing departments, the web designer that built your web site and an amount of data analysis. Your marketing department should be able to clearly define who your best customers are and this should be backed up by sales data from your sales department. The web designer should be able to engineer a system to track the online behaviour of those customers.
What you need to identify first are your particular customer types. Customers fall into distinct categories. There are your most loyal customers, the ones who always buy from you and/or put in sizable orders. There are the sometime customers, those who purchase regularly from both you and your competitors and therefore have the potential to become better customers. There are the occasional customers who infrequently buy from you, particularly sale or special offer items. There are former customers who no longer shop at your web site and there are the browsers, those who have visited your web site but have never bought from you.
You can create a winning online presence by understanding how your customer base breaks down across these categories. The rule of thumb is the best 20 percent of customers generate 80 percent of revenue.
How To Categorise Your Customers by Profitability
· Finding your top 20 percent of customers.
To determine your top, average, and lowest-performing customers, rank customers by total sales over the past year. Create a cumulative total sales column, starting with the highest-revenue customer. Develop a cumulative total sales percentage by dividing the cumulative total sales by total sales for the year. You can now easily identify which customers generated what percentage of total sales and simply identify your top 20 percent.
· Determine whether customers are profitable.
To analyse these figures further you can determine a customers true worth by looking at their profitabili
Important news: Maxwell Goodcat gets mail.And this could cost your business money.Here's why:First, as you might guess from the name, Maxwell is a cat. He does not subscribe to magazines, fill out product warranty cards, or belong to associations. And (most important) he does not have a credit card or a check book.But he does have a web page. LINKAnd because of this, he receives advertising mail.Some of it comes from companies that use direct mail to attract customers.And some of it comes from a company that sells mailing lists--most likely to the companies in the first group.How did this happen?A web crawler found Maxwell's page, grabbed his name and added my business address. I doubt that a human being would have done this because Maxwell’s picture appears on his web page (remember, since he’s a cat, he looks like a cat).And that brings us to a disturbing possibility: there are millions of web pages dedicated to pets. So a computer generated mailing list could c
Customers – Who Are Yours?
Who are your customers? Do you know who your best customers are? Do you know how much they buy, and when they buy it? Do you know how they use your web site?
How you gather the information to answer these questions can be a bit of a complex process. The clarification involves discussions between your sales and marketing departments, the web designer that built your web site and an amount of data analysis. Your marketing department should be able to clearly define who your best customers are and this should be backed up by sales data from your sales department. The web designer should be able to engineer a system to track the online behaviour of those customers.
What you need to identify first are your particular customer types. Customers fall into distinct categories. There are your most loyal customers, the ones who always buy from you and/or put in sizable orders. There are the sometime customers, those who purchase regularly from both you and your competitors and therefore have the potential to become better customers. There are the occasional customers who infrequently buy from you, particularly sale or special offer items. There are former customers who no longer shop at your web site and there are the browsers, those who have visited your web site but have never bought from you.
You can create a winning online presence by understanding how your customer base breaks down across these categories. The rule of thumb is the best 20 percent of customers generate 80 percent of revenue.
How To Categorise Your Customers by Profitability
· Finding your top 20 percent of customers.
To determine your top, average, and lowest-performing customers, rank customers by total sales over the past year. Create a cumulative total sales column, starting with the highest-revenue customer. Develop a cumulative total sales percentage by dividing the cumulative total sales by total sales for the year. You can now easily identify which customers generated what percentage of total sales and simply identify your top 20 percent.
· Determine whether customers are profitable.
To analyse these figures further you can determine a customers true worth by looking at their profitabil
Employee benefits specialists are people who specialize in employee benefits and are certified by the International Society of Certified Employee Benefits Specialists. They include Pension Analysts from the American society of Pension Actuaries. The employee benefit administrator helps in planning and designing the relevant documents, monitoring and testing them. He prepares the annual government returns and assists in tax reporting, loan processing and distribution of the same. The record keeper helps in preparing the participant statements, employer reports, reconciliation of the accounts and allocation of the contributions and earnings.There are various employee benefits specialist courses are offered by different institutions. Candidates from all the sectors of the employee benefits industry can participate in these programs. These sectors include plan sponsors, consulting firms, HMOs, insurance companies, defense industry, banks, software, even telecommunication firms, hospitals, law firms, government agencies, accountin
What you need to identify first are your particular customer types. Customers fall into distinct categories. There are your most loyal customers, the ones who always buy from you and/or put in sizable orders. There are the sometime customers, those who purchase regularly from both you and your competitors and therefore have the potential to become better customers. There are the occasional customers who infrequently buy from you, particularly sale or special offer items. There are former customers who no longer shop at your web site and there are the browsers, those who have visited your web site but have never bought from you.
You can create a winning online presence by understanding how your customer base breaks down across these categories. The rule of thumb is the best 20 percent of customers generate 80 percent of revenue.
How To Categorise Your Customers by Profitability
· Finding your top 20 percent of customers.
To determine your top, average, and lowest-performing customers, rank customers by total sales over the past year. Create a cumulative total sales column, starting with the highest-revenue customer. Develop a cumulative total sales percentage by dividing the cumulative total sales by total sales for the year. You can now easily identify which customers generated what percentage of total sales and simply identify your top 20 percent.
· Determine whether customers are profitable.
To analyse these figures further you can determine a customers true worth by looking at their profitabil
It is widely recognized that employees respond to people who value them and move away from those who decrease their self worth."The scarcest resource in the world today is leadership talent capable of continually transforming organizations to win in tomorrow's world." Nel Tichy, The Leadership EngineOver the last few years I have heard many variations of the following lament:Carl can be an overbearing and obnoxious character. We've tried on numerous occasions to reign in his offensive behavior but it just seems to fall on deaf ears. Otherwise, I must say he gets results and has brought in a number of big clients. He has some good contacts but the problem is that he doesn't listen to his people. It is "my way or the highway" and we have lost a couple of good people because of his attitude. He is known for generally creating animosity from those who report to him. Should we continue to work with this guy or simply let him go?This recurring leadership issue has caused me to write this mont
You can create a winning online presence by understanding how your customer base breaks down across these categories. The rule of thumb is the best 20 percent of customers generate 80 percent of revenue.
How To Categorise Your Customers by Profitability
· Finding your top 20 percent of customers.
To determine your top, average, and lowest-performing customers, rank customers by total sales over the past year. Create a cumulative total sales column, starting with the highest-revenue customer. Develop a cumulative total sales percentage by dividing the cumulative total sales by total sales for the year. You can now easily identify which customers generated what percentage of total sales and simply identify your top 20 percent.
· Determine whether customers are profitable.
To analyse these figures further you can determine a customers true worth by looking at their profitabil
Ok, so next to the taxman, your company payroll department might well be the most criticised people on the planet. Of course, when your pay is accurate and on time then you love the payroll people with a passion but when things go wrong it is a completely different matter. Rightly or not the payroll professionals come in for an awful lot of abuse if your pay is not perfect.I have had experience of working in a payroll department, in fact, I WAS the payroll department so I am going to put forward a few ways that you can help your payroll department perform their job more efficiently and process all the money that you are due correctly. Yes, it is largely up to you I am afraid!Your payroll department is only able to work with the information that you give it so it is important that you provide them with everything they need. I don’t mean handing in your expense forms the day after they are due either. It is your responsibility to send your payroll department everything that you are claiming for in good time for them to p
· Determine whether customers are profitable.
To analyse these figures further you can determine a customers true worth by looking at their profitability rather than just their sales figure. It is worth calculating this figure if you market differently to different sections of your client base, as they will therefore have different associated costs. A customer is truly profitable when the revenue they generate exceeds the fully loaded costs (i.e., production costs, marketing, and overhead associated with servicing this customer).
A profitable customer = customer revenue — (production costs + applicable marketing costs + allocated overhead) > 0
As this analysis shows, all customers aren't created equal. To increase your profits, you must target your marketing to those segments with the greatest profit potential.
How This Should Translate To Your Internet Marketing and Web Site
· Enhance your relationship with your loyal top customers. At a minimum, acknowledge the importance of your loyal top customers, who comprise around the top 20 percent of your customer base.
Regardless of the software used, information extracted from the analysis of your web sites performance should help improve your marketing. Some of your best customers may always visit a certain area of your site. That may mean it should be featured more prominently on the site. Your best customers might use certain services on your site. These should be featured in your marketing. They might look for more information on certain products. Maybe you should feature that information in your sales efforts.
Use special touches to delight these customers and humanise the relationship. Consider creating a rewards scheme or a special by-invitation-only offers for your very best customers. It can enhance the cachet of being a preferred customer. Don’t forget that these customers also tend to refer other good customers.
· Improve marketing to “Sometime” customers. Many of these second-tier customers, the next 10 to 20 percent of your base, have the potential to become loyal top customers. Develop programs to make them feel special without sizably shrinking your margins.
· Maintain promotion to the “Occasional” customer. Constituting about half your list, these customers will often purchase for the same reasons they did before, barring any change in either your offering or their circumstances.
· Manag
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