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Other Added - How To Communicate Your Sales Message So Buyers Take Action Now!
CeMAP Training - A Fly on the Wall Account
Have you ever wanted to know before hand how a CeMAP training course might run on a daily basis? Well here is a fly on the wall account of a recent CeMAP 2 & 3 combined training course that I attended in London run by Money Marketing Limited for 10 budding mortgage advisers.Monday 9.00 amWe all reported to the conference centre of the Premier Travel Inn at Enfield, where the trainer greeted 10 very apprehensive and nervous delegates all looking for our allocated seats and nodding to each other in greetings. The most pleasing thing was the friendly atmosphere that was created by the welcoming trainer and quickly putting us at ease an
some certainty, that you could get yHave you ever wanted to know before hand how a CeMAP training course might run on a daily basis? Well here is a fly on the wall account of a recent CeMAP 2 & 3 combined training course that I attended in London run by Money Marketing Limited for 10 budding mortgage advisers.Monday 9.00 amWe all reported to the conference centre of the Premier Travel Inn at Enfield, where the trainer greeted 10 very apprehensive and nervous delegates all looking for our allocated seats and nodding to each other in greetings. The most pleasing thing was the friendly atmosphere that was created by the welcoming trainer and quickly putting us at ease an
Strategic Networking - Finding the RIGHT Networking Group Can Explode Your Business Results
Do you network in chambers, BNI groups, or wherever, just because they are available? Do you realize that some contribute to your business health and some actually get in the way?What is the RIGHT place to network, and what is the RIGHT result you want from networking?We’ll discuss the RIGHT place to network in this article, and the RIGHT result in another.The RIGHT Place to Network: Too often we have been networking for the sake of networking, just doing it without direction. I want to help you find the RIGHT direction and do it quickly. The faster you find the right place, the faster you will get explosive results f
Wouldn't it be great that every time you made a sales presentation, write a letter, send your sales literature or place an ad that you knew, with some certainty, that you could get yoDo you network in chambers, BNI groups, or wherever, just because they are available? Do you realize that some contribute to your business health and some actually get in the way?What is the RIGHT place to network, and what is the RIGHT result you want from networking?We’ll discuss the RIGHT place to network in this article, and the RIGHT result in another.The RIGHT Place to Network: Too often we have been networking for the sake of networking, just doing it without direction. I want to help you find the RIGHT direction and do it quickly. The faster you find the right place, the faster you will get explosive results f
Givers Gain?! Not in Today's ME World
When I first decided to leave the corporate world behind and kick off my own business advisory firm, I spread the word through current networking channels: old colleagues, former customers, friends, family, those on my favourite list, and even those on the less travelled list. Phone calls, breakfast chats, coffees (even though I don’t drink the stuff)lunches, e-mails …… you name it, I blitzed it.I developed a marketing and sales communication strategy, branding not only my business, but also the approach I had always utilized in my former life in business planning and growth (aka Business Architecture).What I quickly realized is
you made a sales presentation, write a letter, send your sales literature or place an ad that you knew, with some certainty, that you could get yWhen I first decided to leave the corporate world behind and kick off my own business advisory firm, I spread the word through current networking channels: old colleagues, former customers, friends, family, those on my favourite list, and even those on the less travelled list. Phone calls, breakfast chats, coffees (even though I don’t drink the stuff)lunches, e-mails …… you name it, I blitzed it.I developed a marketing and sales communication strategy, branding not only my business, but also the approach I had always utilized in my former life in business planning and growth (aka Business Architecture).What I quickly realized is
Thinking about Promoting Your CFO into an Operating or Strategy Role? You May Want to Think Twice
When the Chief Executive Officer is looking to fill a senior operating or strategy position it is common to consider the possibility of promoting the Chief Financial Officer into that role. After all, CFO’s are senior executives who typically exhibit sound judgment and are used to being charged with great levels of corporate and fiscal responsibility.From the CFO’s side of the equation their only potential to move up in the corporate hierarchy is to move out of finance and into operations or strategy. For those CFO’s looking to advance their career this typically means taking on the title of President, Chief Operating Officer, Chief Invest
a letter, send your sales literature or place an ad that you knew, with some certainty, that you could get yWhen the Chief Executive Officer is looking to fill a senior operating or strategy position it is common to consider the possibility of promoting the Chief Financial Officer into that role. After all, CFO’s are senior executives who typically exhibit sound judgment and are used to being charged with great levels of corporate and fiscal responsibility.From the CFO’s side of the equation their only potential to move up in the corporate hierarchy is to move out of finance and into operations or strategy. For those CFO’s looking to advance their career this typically means taking on the title of President, Chief Operating Officer, Chief Invest
Direct Marketing Strategies for Clothing Stores Considered
Clothing Stores have a tough go of it these days due to the heavy discounting on clothes from retailers who sell Chinese goods and clothes. It is not easy to attempt to sell clothes for 5 to 10 times the price especially to the average American who simply is looking for a nice shirt to wear. Once it is nice enough it satisfies that need.Nevertheless, clothing stores can win the game by building up a strong base of regular customers thru a network of referrals and word-of-mouth advertising. Of course this means first the must get customers into the store to buy and then make them very happy so they tell all their friends. Easier said then d
e or place an ad that you knew, with some certainty, that you could get yClothing Stores have a tough go of it these days due to the heavy discounting on clothes from retailers who sell Chinese goods and clothes. It is not easy to attempt to sell clothes for 5 to 10 times the price especially to the average American who simply is looking for a nice shirt to wear. Once it is nice enough it satisfies that need.Nevertheless, clothing stores can win the game by building up a strong base of regular customers thru a network of referrals and word-of-mouth advertising. Of course this means first the must get customers into the store to buy and then make them very happy so they tell all their friends. Easier said then d
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.PR practitioners are aware of how best to carry this out when dealing within their own nations and cultures, however, when dealing with a foreign audience it is critical that cross cultural differences are recognised.By way of illustrating the impact cross cultural awareness can have on the success or failure of a PR campaign a brief examp
some certainty, that you could get your prospects to take action and respond to your offer?The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.PR practitioners are aware of how best to carry this out when dealing within their own nations and cultures, however, when dealing with a foreign audience it is critical that cross cultural differences are recognised.By way of illustrating the impact cross cultural awareness can have on the success or failure of a PR campaign a brief examp
Well, to put it bluntly, it's not that difficult if you simply apply the basics of ma
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