Other Added - What's the Objective of Your 1st Sales Appointment?

What is a 1st appointment to proposal ratio? It’s simply how many times you gain commitment with your prospect to take the next step, as outlined by your sales process. Depending on your solutions-based product or service and your sales methodology, your ‘Next step’ may be one of the following:

An on-site demonstration
A trial period of your “widget”
A tour of your operations or manufacturing facility
A no-obligation survey
An evaluation and side-by-side comparison, apples to apples
A solution-based evaluation, apples to oranges

Whatever your ‘Gateway’ is, be sure to attach a business rule and definition to it, and then most importantly measure it. For example, let’s look at a telecommunications company that provides voice, data and wireless services to their customer base. The objective of their first appointment is to gain commitment from their Target prospect to perform a diagnostic survey of their current services as it relates to their overall business imperatives and financial success factors for the current year and bring them back a ‘Blueprint’ of ROI based solutions.

With their 1st appointment objective ‘Gateway’ defined, they come to a decision to measure that gateway by having the target prospect sign a release form that enables them to contact their current service provider and request a specification report around line, data and feature connectivity.

The advantage of defining and measuring the first ‘Gateway’ is that it will provide you with a ‘Reality Mirror’ of how competent you are with the initial phase of your sales process. So if you have set a realistic benchmark company-wide of a 60% 1st Appointment to Proposal ratio and you have individuals below it, you can pro-actively provide them with targeted coaching and support tools to help them achieve the standard benchmark. And that drives more revenue.

If I walk into a sales division and diagnose their 1st appointment to proposal ratio is below 60%, I immediately know up to 5 specifics:

1. They are not calling on the Highest appropriate level of contact

2. They are not calling on the right type of company by industry or application

3. They have not defined a 1st appointment objective (A ‘Gain Commitment’ Gateway)

4. They have ‘no message’ or are poor at communicating the message

5. They are selling their services instead of selling the diagnostic steps in the Process and backing it up with 3rd party validations

The first two factors are directly related with whom you decide to call on. You probably know who uses your product or service, but you might need some business acumen training to better understand the critical financial success indicators of your prospect parallel to their Front Burner business objectives.

More than often not, a low 1st appointment to proposal ratio is related to a process of not calling on the highest appropriate level of contact. By that I mean understanding the level of responsibility within a company that has the most input into a buying decision. Who has the ‘ownership’? Who is at the ‘need to know’ level? It may be more than one level or title, but it is important to resolve to a top-down selling process. A top-down selling process will raise your 1st appointment to proposal conversion rates because you are in front of the appropriate person from the start. That person has enough clout to sign on to the next step or to legitimately dismiss the process. If you are dealing with a subordinate level, to the degree of which you are will be the degree your conversion rate will expeditiously decrease.

There was a start-up company in a recently de-regulated industry that had accumulated 300 million dollars in investor money to build a business. Their primary sales distribution channel was a direct sales team. They decided to retain a sales training firm to set up all sales strategies, appropriate processes and training to execute to their revenue goals. Interesting enough, they promoted just the opposite of a top down selling process.

They promoted a strategy and process of initiating contact with business receptionists. That’s right, the nice folks who sit in the lobby to answer and direct all the inbound calls. They felt if you promote yourself to these receptionists, flatter then with brand reference gifts, they would eventually lead you to the right person of authority to look at the sales proposition. After all, they know all the names and extensions, and who has what title. I guess you could call it a bottom up selling process.

At the same time, I was heading up a direct sales team competing directly with their services in the same geographical area. We followed the sales strategies and processes I am outlining.

Our competitor’s sales cycle was longer and their average revenue per sale was smaller. Two years later, we had grown 509% and were acquired by a national company. That was the goal.

Our competitor filed chapter 11, let everyone go, and liquidated all assets. End of story.

The level of responsibility you decide to call on directly effects your 1st appointment to proposal ratio.

Here are (8) diagnostic tips to improve your ‘1st Appointment to Proposal’ ratio.

1. Employ an ROI-based lead generator system that contains data recognition, classification, and custom extraction specific to your business offering.

2. Internally define what the objective of the 1st appointment is; a demo, a site visit, a survey or a proposal, set a benchmark of success and universally measure it.

3. Promote your Product/service offering in a way to provide a measurable soft or hard dollar ROI over time.

4. Call on the ‘Highest appropriate level of contact’ for your offering; one that that has fiscal authority if a proposal make business sense.

5. Use a diagnostic approach in your sales appointment to understand what your Prospect’s business objectives are in the short and long term.

6. Get some ‘Business Acumen’ training to become proficient in understanding how fiscal people measure their business and support your business offering with relevant terms such as ROI, IRR and Payback Period.

7. Don’t sell your product or service on the 1st appointment. Promote ‘the diagnostic steps of your process’ to evaluate the opportunity to increase performance, efficiencies or reduce costs.

With their 1st appointment objective ‘Gateway’ defined, they come to a decision to measure that gateway by having the target prospect sign a release form that enables them to contact their current service provider and request a specification report around line, data and feature connectivity.

The advantage of defining and measuring the first ‘Gateway’ is that it will provide you with a ‘Reality Mirror’ of how competent you are with the initial phase of your sales process. So if you have set a realistic benchmark company-wide of a 60% 1st Appointment to Proposal ratio and you have individuals below it, you can pro-actively provide them with targeted coaching and support tools to help them achieve the standard benchmark. And that drives more revenue.

If I walk into a sales division and diagnose their 1st appointment to proposal ratio is below 60%, I immediately know up to 5 specifics:

1. They are not calling on the Highest appropriate level of contact

2. They are not calling on the right type of company by industry or application

3. They have not defined a 1st appointment objective (A ‘Gain Commitment’ Gateway)

4. They have ‘no message’ or are poor at communicating the message

5. They are selling their services instead of selling the diagnostic steps in the Process and backing it up with 3rd party validations

The first two factors are directly related with whom you decide to call on. You probably know who uses your product or service, but you might need some business acumen training to better understand the critical financial success indicators of your prospect parallel to their Front Burner business objectives.

More than often not, a low 1st appointment to proposal ratio is related to a process of not calling on the highest appropriate level of contact. By that I mean understanding the level of responsibility within a company that has the most input into a buying decision. Who has the ‘ownership’? Who is at the ‘need to know’ level? It may be more than one level or title, but it is important to resolve to a top-down selling process. A top-down selling process will raise your 1st appointment to proposal conversion rates because you are in front of the appropriate person from the start. That person has enough clout to sign on to the next step or to legitimately dismiss the process. If you are dealing with a subordinate level, to the degree of which you are will be the degree your conversion rate will expeditiously decrease.

There was a start-up company in a recently de-regulated industry that had accumulated 300 million dollars in investor money to build a business. Their primary sales distribution channel was a direct sales team. They decided to retain a sales training firm to set up all sales strategies, appropriate processes and training to execute to their revenue goals. Interesting enough, they promoted just the opposite of a top down selling process.

They promoted a strategy and process of initiating contact with business receptionists. That’s right, the nice folks who sit in the lobby to answer and direct all the inbound calls. They felt if you promote yourself to these receptionists, flatter then with brand reference gifts, they would eventually lead you to the right person of authority to look at the sales proposition. After all, they know all the names and extensions, and who has what title. I guess you could call it a bottom up selling process.

At the same time, I was heading up a direct sales team competing directly with their services in the same geographical area. We followed the sales strategies and processes I am outlining.

Our competitor’s sales cycle was longer and their average revenue per sale was smaller. Two years later, we had grown 509% and were acquired by a national company. That was the goal.

Our competitor filed chapter 11, let everyone go, and liquidated all assets. End of story.

The level of responsibility you decide to call on directly effects your 1st appointment to proposal ratio.

Here are (8) diagnostic tips to improve your ‘1st Appointment to Proposal’ ratio.

1. Employ an ROI-based lead generator system that contains data recognition, classification, and custom extraction specific to your business offering.

2. Internally define what the objective of the 1st appointment is; a demo, a site visit, a survey or a proposal, set a benchmark of success and universally measure it.

3. Promote your Product/service offering in a way to provide a measurable soft or hard dollar ROI over time.

4. Call on the ‘Highest appropriate level of contact’ for your offering; one that that has fiscal authority if a proposal make business sense.

5. Use a diagnostic approach in your sales appointment to understand what your Prospect’s business objectives are in the short and long term.

6. Get some ‘Business Acumen’ training to become proficient in understanding how fiscal people measure their business and support your business offering with relevant terms such as ROI, IRR and Payback Period.

7. Don’t sell your product or service on the 1st appointment. Promote ‘the diagnostic steps of your process’ to evaluate the opportunity to increase performance, efficiencies or reduce costs. Job Interview Questions: OK To Blow Your Own Horn?
Over the past 20 years our firm has consistently assisted customers in developing ways to handle job interview questions. Learning to speak assertively is critically important to your job search success.So the answer to the job interview question is . . . YES. It’s not only OK to blow your own horn, it’s essential!Recent reports have pointed out there are 8 common barriers to not wanting to blow your own horn:1. You’ve been taught that it isn’t polite to show off.2. You don’t want to be seen as taking all the credit.3. You feel that your business is no one else’s concern.4. You’ve been discouraged from taking credit for individual performance. You’re part of a team.5. You haven’t had to use assertiveness very often.6. You’re not in the habit of taking credit for your accomplishments.7. You don’t want to sound egotistical.8. You don’t like it when others brag. Ynicating the message

5. They are selling their services instead of selling the diagnostic steps in the Process and backing it up with 3rd party validations

The first two factors are directly related with whom you decide to call on. You probably know who uses your product or service, but you might need some business acumen training to better understand the critical financial success indicators of your prospect parallel to their Front Burner business objectives.

More than often not, a low 1st appointment to proposal ratio is related to a process of not calling on the highest appropriate level of contact. By that I mean understanding the level of responsibility within a company that has the most input into a buying decision. Who has the ‘ownership’? Who is at the ‘need to know’ level? It may be more than one level or title, but it is important to resolve to a top-down selling process. A top-down selling process will raise your 1st appointment to proposal conversion rates because you are in front of the appropriate person from the start. That person has enough clout to sign on to the next step or to legitimately dismiss the process. If you are dealing with a subordinate level, to the degree of which you are will be the degree your conversion rate will expeditiously decrease.

There was a start-up company in a recently de-regulated industry that had accumulated 300 million dollars in investor money to build a business. Their primary sales distribution channel was a direct sales team. They decided to retain a sales training firm to set up all sales strategies, appropriate processes and training to execute to their revenue goals. Interesting enough, they promoted just the opposite of a top down selling process.

They promoted a strategy and process of initiating contact with business receptionists. That’s right, the nice folks who sit in the lobby to answer and direct all the inbound calls. They felt if you promote yourself to these receptionists, flatter then with brand reference gifts, they would eventually lead you to the right person of authority to look at the sales proposition. After all, they know all the names and extensions, and who has what title. I guess you could call it a bottom up selling process.

At the same time, I was heading up a direct sales team competing directly with their services in the same geographical area. We followed the sales strategies and processes I am outlining.

Our competitor’s sales cycle was longer and their average revenue per sale was smaller. Two years later, we had grown 509% and were acquired by a national company. That was the goal.

Our competitor filed chapter 11, let everyone go, and liquidated all assets. End of story.

The level of responsibility you decide to call on directly effects your 1st appointment to proposal ratio.

Here are (8) diagnostic tips to improve your ‘1st Appointment to Proposal’ ratio.

1. Employ an ROI-based lead generator system that contains data recognition, classification, and custom extraction specific to your business offering.

2. Internally define what the objective of the 1st appointment is; a demo, a site visit, a survey or a proposal, set a benchmark of success and universally measure it.

3. Promote your Product/service offering in a way to provide a measurable soft or hard dollar ROI over time.

4. Call on the ‘Highest appropriate level of contact’ for your offering; one that that has fiscal authority if a proposal make business sense.

5. Use a diagnostic approach in your sales appointment to understand what your Prospect’s business objectives are in the short and long term.

6. Get some ‘Business Acumen’ training to become proficient in understanding how fiscal people measure their business and support your business offering with relevant terms such as ROI, IRR and Payback Period.

7. Don’t sell your product or service on the 1st appointment. Promote ‘the diagnostic steps of your process’ to evaluate the opportunity to increase performance, efficiencies or reduce costs. 'Virtual Heroes': The Growth of the Virtual Assistant
Building and expanding a business is a difficult task, when the management of the business in its existing form takes up much of the time. The administrative, office-based and creative tasks behind running a business, although time-consuming and often repetitive, are vital to the continued operations of the business. With the explosion of opportunities on the Internet, and moves towards a global economy, an extensive range of businesses is finding that they can greatly benefit from the help of a Virtual Assistant.Definition of a Virtual AssistantVirtual Assistants (VAs) are independent, trained professionals who provide support in terms of administrative, office, creative, technical, managerial and personal. Their skills and talents can be focused on carrying out various important daily and weekly tasks for clients, working on projects or campaigns, or even as far as becoming vital partners in the running and operatiated industry that had accumulated 300 million dollars in investor money to build a business. Their primary sales distribution channel was a direct sales team. They decided to retain a sales training firm to set up all sales strategies, appropriate processes and training to execute to their revenue goals. Interesting enough, they promoted just the opposite of a top down selling process.

They promoted a strategy and process of initiating contact with business receptionists. That’s right, the nice folks who sit in the lobby to answer and direct all the inbound calls. They felt if you promote yourself to these receptionists, flatter then with brand reference gifts, they would eventually lead you to the right person of authority to look at the sales proposition. After all, they know all the names and extensions, and who has what title. I guess you could call it a bottom up selling process.

At the same time, I was heading up a direct sales team competing directly with their services in the same geographical area. We followed the sales strategies and processes I am outlining.

Our competitor’s sales cycle was longer and their average revenue per sale was smaller. Two years later, we had grown 509% and were acquired by a national company. That was the goal.

Our competitor filed chapter 11, let everyone go, and liquidated all assets. End of story.

The level of responsibility you decide to call on directly effects your 1st appointment to proposal ratio.

Here are (8) diagnostic tips to improve your ‘1st Appointment to Proposal’ ratio.

1. Employ an ROI-based lead generator system that contains data recognition, classification, and custom extraction specific to your business offering.

2. Internally define what the objective of the 1st appointment is; a demo, a site visit, a survey or a proposal, set a benchmark of success and universally measure it.

3. Promote your Product/service offering in a way to provide a measurable soft or hard dollar ROI over time.

4. Call on the ‘Highest appropriate level of contact’ for your offering; one that that has fiscal authority if a proposal make business sense.

5. Use a diagnostic approach in your sales appointment to understand what your Prospect’s business objectives are in the short and long term.

6. Get some ‘Business Acumen’ training to become proficient in understanding how fiscal people measure their business and support your business offering with relevant terms such as ROI, IRR and Payback Period.

7. Don’t sell your product or service on the 1st appointment. Promote ‘the diagnostic steps of your process’ to evaluate the opportunity to increase performance, efficiencies or reduce costs. Keeping Your Offerings Easy to Use (Part 2)
Striving for simplicity in the design of our products and services is a major step we can take toward ensuring customer satisfaction, boosting our bottom line, and keeping our relationships smooth and headache-free.In Part 1 of this series, we explored a formula for customer happiness -- through the lens of what makes customers unhappy. One reason for customer frustration is that over time, many products and services tend to evolve, eventually becoming too complicated and difficult to use. In Part 2 (this article), we'll probe more deeply into how to reverse this trend by simplifying what we have to offer.A Quick Review of the Ease-of-Use BasicsIn Part 1, we recognized that consumers expect our offerings to work exactly as advertised. Yet our products and services can introduce complex requirements and burdens of their own, some of which can even prevent customers from doing what they were trying to accomplish in. End of story.

The level of responsibility you decide to call on directly effects your 1st appointment to proposal ratio.

Here are (8) diagnostic tips to improve your ‘1st Appointment to Proposal’ ratio.

1. Employ an ROI-based lead generator system that contains data recognition, classification, and custom extraction specific to your business offering.

2. Internally define what the objective of the 1st appointment is; a demo, a site visit, a survey or a proposal, set a benchmark of success and universally measure it.

3. Promote your Product/service offering in a way to provide a measurable soft or hard dollar ROI over time.

4. Call on the ‘Highest appropriate level of contact’ for your offering; one that that has fiscal authority if a proposal make business sense.

5. Use a diagnostic approach in your sales appointment to understand what your Prospect’s business objectives are in the short and long term.

6. Get some ‘Business Acumen’ training to become proficient in understanding how fiscal people measure their business and support your business offering with relevant terms such as ROI, IRR and Payback Period.

7. Don’t sell your product or service on the 1st appointment. Promote ‘the diagnostic steps of your process’ to evaluate the opportunity to increase performance, efficiencies or reduce costs.

8. Utilize a software proposal generator (non-Boiler-plate) that develops custom proposals specific to your Prospect’s required deliverables and how your solutions will facilitate them getting there sooner rather than later. Show examples during your 1st appointment process.

Defining a specific objective for your 1st appointment, setting a realistic benchmark of achievement and measuring the outcome will begin to get you on track to an 80%+ 1st appointment to Proposal ratio.

Then support the sales objective by developing or outsourcing quality tools tied to technology and best practices to allow more of your sales employees to achieve superior benchmark results.

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