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After Sales Service, Complaints Process: How Do You Get Value From Angry, Complaining Clients
The other day I was standing in the Complaints and Returns queue in a store when I experienced the customer in front being handled in a highly effective and professional manner. I was so impressed that I watched closely as the shop assistant listene

artorial choices and what they should signify to clients. Having been a college professor, I was used to a uniform consisting of a navy blazer, gray slacks, loafers, and an Oxford sh

To Communicate with Impact , Talk to an Ignoramus
Does it sometimes take way longer than you expect to get fundamental ideas across to your audience?When you're promoting new products, processes, services, or best practices, does it take forever to "turn everyone around"? Do customers hav

If you’re a guy and you’re lucky enough to have a caring spouse or girlfriend you won’t be offended if she occasionally flicks the lint off your lapel or tightens the knot in your necktie.

But what if your sales manager did that, too?

I’m not recommending it, but management should take keen interest in how its people look in the field, because appearances count. If your team looks better, they’ll be more credible and they’ll earn more business.

What should your role be in assuring that they look their best?

Here are five tips:

(1) Don’t leave appearances to chance; actively manage them. This starts by discussing the look that you expect your people to maintain. Be an example, point out your sartorial choices and what they should signify to clients. Having been a college professor, I was used to a uniform consisting of a navy blazer, gray slacks, loafers, and an Oxford shi

Mobile Phone Text Messages - an Important Ally for Small Businesses
According to the results of a survey conducted recently, over 45 million text messages are sent in the UK every single day. This data is enough to underline the growing significance of mobile phone usage and more specifically, mobile phone text messages in

cktie.

But what if your sales manager did that, too?

What should your role be in assuring that they look their best?

Here are five tips:

Why Culture Surveys Don't Work
Culture Surveys. A very powerful tool to get inside the minds of your staff … and then remove all responsibility from them.I was speaking with a friend the other day and the subject of culture survey came up. His company had complet

nces count. If your team looks better, they’ll be more credible and they’ll earn more business.

What should your role be in assuring that they look their best?

Here are five tips:

Setting the Climate for a Non-Confrontational Negotiation
What you say in the first few moments of a negotiation often sets the climate of the negotiation. The other person quickly gets a feel for whether you are working for a win-win solution, or whether you're a tough negotiator who's out for everything they ca

ve tips:

What Some Pros Know About PR
They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external “publics” to the manage

artorial choices and what they should signify to clients. Having been a college professor, I was used to a uniform consisting of a navy blazer, gray slacks, loafers, and an Oxford shirt and Ivy League necktie. But one of my clients said financial services types frowned on this outfit, preferring suits, so I bought the best I could find, in London, actually, and I fit right in.

(2) Place mirrors in offices and in the hallway leading to the reception area. No, preening isn’t what we’re after, but self-awareness is.

(3) Compliment your people when they look sharp. Reinforcement works. Say, “Great tie,” and “Sharp suit,” and the like.

(4) Don’t be reluctant to correct flaws. Have some shoe polish in your desk, the kind that rolls on. Hand it to the person whose shoes are scuffed, and say with a smile, “I expect this back!”

(5) Build a short list of shops that cater to your company’

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Few career fields are growing faster than the computer tech field. Computer networking is a field experiencing almost uncontrolled growth. College degree programs are not able to provide the training necessary for success in specific areas of the field, and employers are dealing with sorting through resumes trying to determine who has the needed skills and training to handle a given job.

In the same way small changes to a direct mail sales letter can increase response, small changes to your in-store selling process can also help bring more dollars to your bottom line. A common sense, yet overlooked technique to show you how to use every encounter with a customer as a chance to boost profits.

Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small business owners with unique products. While traditionally these gift guides are thought of as just a holiday phenomena, gift guides happen year round. If you aren’t taking advantage of this form of marketing then you are probably missing out on some great opportunities.

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