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    ice,Conducting retail sales, and Recruiting new staff.

    The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth

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    Have you ever wondered why people exhibit at trade shows? Why they take the time? Why they spend the Money? And why most of them walk away with little or nothing to show for the effort? The First Secret of Trade Show Selling is "Exhibiting with a Purpose."

    There are many great reasons to have an exhibit at a trade show, including:

    Product evaluation, Strengthening customer relationships, Educating the public, Generating new sales leads, Enhancing corporate image, Community awareness / publicity, Conducting market research, Introducing new products / services, Understanding the competition, Providing community service,Conducting retail sales, and Recruiting new staff.

    The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth

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    ing to show for the effort? The First Secret of Trade Show Selling is "Exhibiting with a Purpose."

    There are many great reasons to have an exhibit at a trade show, including:

    Product evaluation, Strengthening customer relationships, Educating the public, Generating new sales leads, Enhancing corporate image, Community awareness / publicity, Conducting market research, Introducing new products / services, Understanding the competition, Providing community service,Conducting retail sales, and Recruiting new staff.

    The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth

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    trade show, including:

    Product evaluation, Strengthening customer relationships, Educating the public, Generating new sales leads, Enhancing corporate image, Community awareness / publicity, Conducting market research, Introducing new products / services, Understanding the competition, Providing community service,Conducting retail sales, and Recruiting new staff.

    The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth

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    mage, Community awareness / publicity, Conducting market research, Introducing new products / services, Understanding the competition, Providing community service,Conducting retail sales, and Recruiting new staff.

    The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth

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    ice,Conducting retail sales, and Recruiting new staff.

    The truth is the reasons to exhibit are many and varied -- and therein lies the problem. A booth that attempts to accomplish too much often accomplishes nothing.

    The challenging part is to select and focus on just ONE reason as your primary purpose for exhibiting -- and let that reason dictate everything else about your booth, from its location and design to its staffing and operation. You can also choose ONE or TWO more reasons to serve as secondary purposes -- but you most definitely can't do them ALL and expect to do ANY of them well.

    Each PURPOSE dictates many specific requirements in terms of booth location, layout, design and staffing in order to be successful. If you don’t know what your purpose is, it

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