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A Day in the Life of a Freelance Copywriter
Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low.So what does a freelance copywriter do other than write copy? Well, basically, they run a business. This article discusses 11 daily rituals involved with running a freelance website copywriting o

ure. But it will not make a sale.

A sale gets made when a buyer decides to make a purchase. Selling and buying are two different activities. For some reason, sellers believe that if they sell, buyers should know how and why to buy. But that’s not true.

Sellers concentrate on finding buyers who probably have a need, and creating some means to present their product in a way that well-chosen buyers might understand or recognize a need. In other words, it’s a crap shoot.

Buyers focus on finding solutions that will optimize their status quo. To do this they must recognize any outstanding issues that are getting in the way of an optimized work space, seek

Horns and Scurs In Cattle
In my opinion or what I think I have learned about what causes cattle to have horns, scurs, or to be polled? This opinion has been formed through much research and many years of cattle breeding.The polled or hornless condition is dominant over the horned condition in cattle. The scurred condition is the result of incomplete dominance. Although scurs look like horns, they are attached to the skin, not to the skull of the animal.In most breeds of cattle, horns are produced by a recessive gene, and the polled gene is dominant.If you breed two animals with horns, the offspring will have horns; but if you breed two polled animals, the offspring could be horned or polled.

You stand there, in front of your great presentation material, wearing just the right suit or logo shirt, handing out some gimmick with your company name on it, wearing just the right smile or look of professionalism. You might even have a fishbowl at the table - or some type of contest material - to collect business cards of passers by for later use in your sales process. But the worst part of doing a trade show is losing your voice.

Each visitor that stops by your booth gets your pitch. You feel compelled to tell each person why your product is great, why it’s different from the competition (which might be located directly across from your booth and getting a lot more attention than you’re getting). You’ve learned the elevator spiel and how to do a pitch in 30 seconds, so the person passing by will 1. be captivated by your information, 2. stop, and 3. make a purchase. And you do this for each and every person passing by.

Why?

WHAT IS YOUR OBJECTIVE?

Let’s start with figuring out why you’re even at the trade show. You’re probably there to get some brand recognition (sales are usually not completed at trade shows) and get your material and pitch into the hands of buyers. The visitors are, after all, self-selected hot prospects.

Or are they? In reality, you have no idea why a person is walking by your booth. I’ve walked around trade shows just to see how people are selling. And each time I’ve come within a few feet of the booth, I get barraged with a pitch, data, and more information than I know what to do with. Do the sales folks know why I’m there? Nope. Do they ask? Nope. They just pitch and pitch and pitch. And are they cheery!

If your objective is to brand your product, just being there with a great presence is carrying your visual brand forward. For that you don’t need anything more than to stand there and look professional.

Why else might you be there? To sell product? OK. Let’s take a look at this. Odds are that you’re not going to make a sale at the show itself. You might walk away with business cards, but that doesn’t mean people are buyers.

HOW TO SELL AT A TRADE SHOW

If you want to sell, pitching to people as they come to your booth is not the way to do it.

Here’s a truth: people do not make purchasing decisions based on information. I know this comes as a shock to those of you who regularly stand at booths at trade shows and pitch your hearts (and lungs) out. I’ll say it again: pitching product, making data about your product available, will not make a sale. Oh, it will help close the sale once the buyer is at that point in the sales cycle that s/he needs data to complete his/her picture. But it will not make a sale.

Buyers focus on finding solutions that will optimize their status quo. To do this they must recognize any outstanding issues that are getting in the way of an optimized work space, seek

Franchising Business Plan
You can't wait any longer to fire your boss? Are you in hurry to be your own boss? Instead of starting from scratch, you can always take the short cut of buying a franchise.Franchising is an arrangement whereby one party (the franchiser), which has established a proven way of running and managing a business, licenses another party (the franchisee) and gives him the rights to operate in the same business format, trade, service mark or trade names. The business arrangement involves a legal contract between the two parties. There are three components of a franchise:- A stipulated way of operating the business - A distinctive trade or service mark - Fees - joining,

lot more attention than you’re getting). You’ve learned the elevator spiel and how to do a pitch in 30 seconds, so the person passing by will 1. be captivated by your information, 2. stop, and 3. make a purchase. And you do this for each and every person passing by.

Why?

WHAT IS YOUR OBJECTIVE?

HOW TO SELL AT A TRADE SHOW

If you want to sell, pitching to people as they come to your booth is not the way to do it.

Buyers focus on finding solutions that will optimize their status quo. To do this they must recognize any outstanding issues that are getting in the way of an optimized work space, seek

Make Workloads Manageable
In any office there are multitudes of tasks to accomplish in one day. If your desk is anything like mine, there are piles of papers with mental labels of ‘urgent’, ‘a bit less urgent’, and ‘for when I’ve got a spare moment’. These are the standard, everyday things. Then there are the demands that rise throughout the day, threatening to assign all your current piles to the ‘put off for yet another day’ heap with a resigned sigh.Life is full of demands, and our working life seems to abound with them. We each have our own duties to tend to – the regular work – even allowing for interruptions we know are bound to crop up. Added to this, however, are the wants and needs of our employers,

booth. I’ve walked around trade shows just to see how people are selling. And each time I’ve come within a few feet of the booth, I get barraged with a pitch, data, and more information than I know what to do with. Do the sales folks know why I’m there? Nope. Do they ask? Nope. They just pitch and pitch and pitch. And are they cheery!

HOW TO SELL AT A TRADE SHOW

If you want to sell, pitching to people as they come to your booth is not the way to do it.

Buyers focus on finding solutions that will optimize their status quo. To do this they must recognize any outstanding issues that are getting in the way of an optimized work space, seek

Salespeople: Read This Article Later!
I was just asking myself what advice I’d give you, today, to help you to increase sales.We could cover ways to open sales calls, describe your products and services, closing techniques, the best methods for delaying and answering objections and the like.And it hit me.Instead of reading this article, right now, which is ABOUT selling, you should actually BE selling, without delay.In other words, if I could persuade you to drop everything, and to make that phone call, or to write that proposal, or to get into the car and pitch someone, in the flesh, well, that would make me very successful, and you, too.What have you been putting off doing?I have a le

at the show itself. You might walk away with business cards, but that doesn’t mean people are buyers.

HOW TO SELL AT A TRADE SHOW

If you want to sell, pitching to people as they come to your booth is not the way to do it.

Buyers focus on finding solutions that will optimize their status quo. To do this they must recognize any outstanding issues that are getting in the way of an optimized work space, seek

Four Employee Behaviors That Can Kill Your Business
I found it important to clarify for employees what “deal-breaker” behavior was at my company. These are the things I insisted would not be tolerated and would lead to immediate or ultimate termination, depending on the nature of the infraction of these hard and fast rules. Here are the behaviors I would not tolerate:1. Gossip. Rumors can be incredibly disruptive to a company. A lack of information can get rumors started, and frank explanations can usually stop them. However, some employees thrive on the admiration of others when they seem to be “in the know.” Define gossip as clearly as you can and tell employees what you expect them to do when they hear it. First and foremost, that

ure. But it will not make a sale.

Buyers focus on finding solutions that will optimize their status quo. To do this they must recognize any outstanding issues that are getting in the way of an optimized work space, seek to easily correct what might be lacking, and to manage whatever changes will occur once a corrective solution is discovered.

Pitching a product will address none of the above - unless the buyer has already completed all of the above actions and is seeking out a solution with parameters that will match their unique dynamics. In other words, when you focus your sale on product information, you’re playing a numbers game.

Why are people at trade shows? Let’s see if I can count a few of the reasons:

1. they are in town for the day and had nothing better to do;

2. they are in your field and want to see what the competition is doing;

3. they are deciding to buy a new company and want to garner promotion ideas;

4. they think they might have a problem that a product similar to yours might solve, but aren’t sure what a solution would look like and are running around the trade show to collect possible solutions.

None of the above reasons would close a sale for you.

HOW TO USE YOUR PRESENCE EFFECTIVELY

Trade shows are wonderful opportunities to ferret out prospective buyers (usually in category #4 above) and teach them how to decide what a solution would look like.

As a visitor approaches your booth, as a facilitative question that gets them to determine what’s missing from their status quo that, if corrected, would create an optimal solution for them. For #1-3 above, they will shift the conversation to something more personal, and you’ll have saved your breath since you won’t have to pitch.

When someone comes by that actually is seeking a solution, use facilitative questions to lead them through their solution-discovery process. Help them discover what’s missing in their current environment, how they can fix the problem with familiar resources, and how to make sense of all of the systems issues that need to be managed before they can allow a solution into their culture.

Then, you are only asking questions while they are doing the talking - and you make pitches to those people who understand that they need you, specifically, to solve their problem.

You then not only create a customer, but you save your voice.

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A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four-eight seconds on the cover. While some long titles have succeeded, usually the shorter, the better.

The music industry is very well aware of what the Grammy Award does, as well as the musicians who may be nominated. Those that work in television know the value of an Emmy Award.

Making any of these critical mistakes would be bad for business. Learn what to avoid when writing a press release.

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