Other Added - Business

Public Relations for a Mobile Tool Sales Company
What kinds of public service and public relations programs can a mobile tool sales company be involved with in their community? Well how about a Mobile Neighborhood Business Watch Program to help take a bite out of crime? Sure that sounds easy enough but is it a good fit? Well consider this case study and see why it works;SNAP-ON TOOL FRANCHISEE: These franchisees drive vehicles filled with expensive tools and are aware of what someone acts like and body behavior when they are getting ready to steal something, including their own inventory. These trucks have fancy alarms, and

the ideas and solutions that were presented sounded good, the homeowner was hesitant to make a commitment to move forward because he needed time to digest and consider the multitude of ideas that had been presented. It was evident that the designer had used the tidal wave sales approach.

Many sales professionals, particularly SME’s

Managing the Human Resource Project
We obtain strategic results by aligning HR mission, vision and values. The following overview highlights a macro approach to project management. Seeking a stretch assignment, such as ownership of a major corporate HR initiative, we lead our organization by example. Strategic project management affords an exciting and challenging opportunity to direct our futures and show case our talents.The VP of HR announces to the team that we must transition from a decentralized function to a centralized function within six months placing you in charge. The set timeframe required to re

In a sales interaction with a prospective client, I offered several solutions to his particular situation. I had asked him several questions, and upon determining his needs, presented a variety of different answers. I told him about the corporate programs I deliver, recommended one of my public workshops, suggested that he register for my newsletter, and asked him to complete a questionnaire that would help identify where he and his team could improve. When I hung up the phone, it dawned on me that I may have presented too many solutions, too quickly.

Sadly, I had fallen prey to using the tidal wave sales approach (please don’t chastise me and tell me I’m insensitive – it has nothing to do with recent world events). Unfortunately, I never heard from this person again, even though I tried to contact him by telephone and email.

A tidal wave sale happens when you overwhelm your customer during the sales process. In other words, you bowl them over with too much information or too many ideas in an effort to close the sale. Here is another example:

A homeowner I know met with an interior designer for some consultation on improving the appearance of her home. During their first meeting, the designer suggested several different options and ideas and at the end of the meeting asked for a deposit so she could begin the job. Although the ideas and solutions that were presented sounded good, the homeowner was hesitant to make a commitment to move forward because he needed time to digest and consider the multitude of ideas that had been presented. It was evident that the designer had used the tidal wave sales approach.

Many sales professionals, particularly SME’s (

Projector Hire - Choosing the Right One for Your Presentation
Calling a projector hire company will often get you confused as they ask: What lumens do you need? (Lumens is the brightness of the projector) What resolution do you need? (Resolution is the number of pixels at which the display device does not have to expand or compress the input signal) What type: install, desktop or portable? (Install projectors tend to be larger and heavier, desktop ones are small and light and portable are somewhere in between!) What you should ask yourself are the following simple questions: How many people will need

newsletter, and asked him to complete a questionnaire that would help identify where he and his team could improve. When I hung up the phone, it dawned on me that I may have presented too many solutions, too quickly.

Many sales professionals, particularly SME’s

Not So Stationary Stationery
The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business.Business CardsThe biggest change by far in business cards is the amount of information they contain. Current cards often juggle multiple phone numbers, email, and web addresses as well as one or more street addresses. Companies are adopting logos with taglines and sometimes sub-taglines. We have even seen mission statements and bullet lists of services and product lines pr

– it has nothing to do with recent world events). Unfortunately, I never heard from this person again, even though I tried to contact him by telephone and email.

Many sales professionals, particularly SME’s

Newbie Networking
I can’t tell you how many times I have chatted with a business owner who is just learning to network or who has just joined a networking organization. Usually they call me because someone has said to them, “You need to find out how to network properly.” This comment is typically in response to the method that the unschooled person (newbie)is using when they think they are networking.First, let’s get one thing straight. Networking is the business tool that is used to develop relationships. Relationships are the foundation from which business springs. Networking is not sell

fort to close the sale. Here is another example:

Many sales professionals, particularly SME’s

Logo Design
Logo DesignA logo is a symbol that represents a particular company or a brand. Logos are a very important since they help in attracting customers. Remember that your logo is a business tool. The logo you have represents your very company. How it appears tells the potential customers what kind of business you have.Your logo design should be unique, functional, and effective regardless of the size and attractive regardless of the color. It should also represent the brand/company image well. The ultimate purpose is for the people to recognize your logo and as

Many sales professionals, particularly SME’s (Subject Matter Experts) make the mistake of using this approach. They have the best intentions and truly want to help their clients and prospects but tend to get carried away. As a result, they offer all the solutions they can think of believing they are helping their customer. However, in reality, they actually make it more challenging for customers to make a decision. Most sales people don’t realize that they use this particular approach. They become so accustomed to telling people everything about their product or service, forgetting that too much information can actually be detrimental. They forget that most people can only absorb a certain amount of information in any period of time.

I remember looking for a new bed with my wife many years ago. We visited four or five stores and in each store we were told that we should look for something different in a mattress. The sales people told us all about the features of the beds they sold and by the end of the day we were completely confused and didn’t know what factors we should consider in our purchase. We felt overwhelmed and as a result, ended up postponing our decision for several weeks. If the sales people had asked us what was important in our buying decision they could have presented a solution that was more relevant instead of giving us all the information on their particular b

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Don't be on time -- BE EARLY. See the job interview from the perspective of the hiring agent. Find out why it's important to be early to a job interview.

This article is focuses on the three dimensions of human communication, including the emotional, the physical, and the rational. The best way to make a point is to reach people on each of these three different playing fields of communication. Through the combination of the emotional, the physical, and the rational people can gain a real understanding of the material presented to them.

There are many free and low-cost ways to grow your business. From offering teleseminars and consultations, to writing newsletters and articles, there are many things you can do which are fun, easy, and a great way to create more visibility and credibility for you and your business.

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