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Three Brand Identity Myths That Will Bring Your Business Down that we don’t use enough humor in business, and especially in our prospecting. Who said we have to approach companies with utter seriousness?To begin, let’s define “Brand Identity,” which is the combination of consistent visual elements that are used in your marketing materials. A basic Brand Identity Kit consists of a logo, business card, letterhead, and envelope. It can be exten We’re not doing so Redefining Success: Ethics - Consequences and Lessons from Prison Standing at the checkout counter at the market, I noticed that the touch pad where you sweep your charge card wasn’t affixed to its customary post. It was just dangling in space.Have you ever had one of those “ah-ha” moments when you quickly gained a greater awareness than you ever had before? I must say, that as bad as I felt in this place, prison was an intense learning lab. I didn’t know that going in, but in re For the heck of it, I swept it into my hands and made it gyrate like a flying saucer from the Ed Wood movie, “Plan 9 From Outer Space.” Then, in the highest pitched alien voice I could summon, I repeatedly squeaked, “We come in peace. We come in peace.” The clerk cracked up, and offered back his own extraterrestrial reply, and what was just another perfunctory shopping schlep suddenly became a Spielberg extravaganza. Looking back on this encounter, it occurs to me that we don’t use enough humor in business, and especially in our prospecting. Who said we have to approach companies with utter seriousness? We’re not doing som Dialogue vs. Discussion ng in space.Have you ever sat in a meeting where everyone is busy giving their point of view and trying to prove why they are right? Where no one is actually listening or trying to understand other individuals’ points of view. The alternative meeting for For the heck of it, I swept it into my hands and made it gyrate like a flying saucer from the Ed Wood movie, “Plan 9 From Outer Space.” Then, in the highest pitched alien voice I could summon, I repeatedly squeaked, “We come in peace. We come in peace.” The clerk cracked up, and offered back his own extraterrestrial reply, and what was just another perfunctory shopping schlep suddenly became a Spielberg extravaganza. Looking back on this encounter, it occurs to me that we don’t use enough humor in business, and especially in our prospecting. Who said we have to approach companies with utter seriousness? We’re not doing so Floor Mats for Your Business: Rent or Purchase? highest pitched alien voice I could summon, I repeatedly squeaked, “We come in peace. We come in peace.”There are two ways to obtain floor mats for your place of business. You can rent them from a janitorial supply and service business or you can purchase them outright. Ostensibly, the most cost-efficient method is to purchase your mats. Howeve The clerk cracked up, and offered back his own extraterrestrial reply, and what was just another perfunctory shopping schlep suddenly became a Spielberg extravaganza. Looking back on this encounter, it occurs to me that we don’t use enough humor in business, and especially in our prospecting. Who said we have to approach companies with utter seriousness? We’re not doing so 55 Tips for Postcard Marketing Success rrestrial reply, and what was just another perfunctory shopping schlep suddenly became a Spielberg extravaganza.Direct mail postcard marketing is one of the most versatile forms of marketing available. With its versatility, postcard marketing can serve small businesses and large companies alike.But as with any form of marketing, you only get out Looking back on this encounter, it occurs to me that we don’t use enough humor in business, and especially in our prospecting. Who said we have to approach companies with utter seriousness? We’re not doing so Building Your Website - Don't Reinvent the Wheel that we don’t use enough humor in business, and especially in our prospecting. Who said we have to approach companies with utter seriousness?There are many different ways to build a website. Which one is best? This depends on your familiarity with the online world and your skill level. For those who don't have a lot of computer knowledge, there are many options to get a website up We’re not doing something that important, like the Tommy John surgery on a famous athlete, for gosh sakes. For fun, I used to do John Wayne impressions to cut through secretarial screening. He swaggered his way through more than one closed door, I can tell ya! Of course, consciously, most of the screeners had no clue it was the Duke on the line, but in their mental archive they heard and responded to a familiar voice. Jimmy Stewart was also fun, but his stammering made calls a lot longer. So, what’s next? Let’s try this method of getting through screening: “Hello, I’m Gary Goodman with Customersatisfaction.com, and we help companies to get a
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