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Other Added - Getting Your Foot in the Door - Literally! Two Loan Officer Marketing Tactics
Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about you, they are more likely to buy from you. Even when promotional
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive re
There are many reasons to jump into a franchise business, and most people can find success in a variety of industries. Different retail and service businesses can be designed to operate successfully through a franchise business. Still, not everyone has the wherewithal, stamina, and business mindset that is required
As loan officers, we tend to get the same advice from our managers, we read the same books and listen to the same audio programs.
We want to find new business, but we are all being told to find new business from the same sources (so the effectiveness of any marketing that we do is diminished to some respect).
I love watching salespeople take bold actions when it comes to marketing and prospecting for new business.
I knew of one loan officer who ordered 100 pumpkins a few weeks before Halloween. He had made an arrangement with a local supermarket to use a portion of their parking lot to give out the pumpkins.
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walked away with 8 good leads for immediate business.
Was it hard work? Sure it was, but it all paid off many times over. And the reason why it paid off was because the average loan officer just wouldn't have done it.
Another young and ambitious loan officer really pushed the envelope.
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive ref
Putting together a pancake breakfast fundraiser is a tried and true method for raising funds for a worthy cause. The important thing is to include several extra ways to raise as much money as you can.For a pancake breakfast, all you need is a large space with kitchen facilities, plenty of batter, and lots of v
I knew of one loan officer who ordered 100 pumpkins a few weeks before Halloween. He had made an arrangement with a local supermarket to use a portion of their parking lot to give out the pumpkins.
He placed an ad in the paper, put a few flyers in nearby grocery stores, diners and laudromats, and was lucky enough to have the local newspaper cover the story the morning he gave out the pumpkins.
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walked away with 8 good leads for immediate business.
Was it hard work? Sure it was, but it all paid off many times over. And the reason why it paid off was because the average loan officer just wouldn't have done it.
Another young and ambitious loan officer really pushed the envelope.
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive re
While most companies talk about consumer friendliness, customer centricity, customer relationship etc. more often than not they are mere lip service or jargons with little sincerity behind these grand sounding words.When a company lacks the sincerity to deal with their customers fairly, some one comes along an
It was a huge success!
The turn out was overwhelming. He ran out of pumpkins with two hours of starting, but he met 100 people and couples that day, and he walked away with 8 good leads for immediate business.
Was it hard work? Sure it was, but it all paid off many times over. And the reason why it paid off was because the average loan officer just wouldn't have done it.
Another young and ambitious loan officer really pushed the envelope.
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive re
You’ve heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting clients like crazy, because if you don’t know who you’re talking to, you won’t know what to say
He had just started out and was looking for a way to break the ice when meeting new real estate agents. So this is what he did:
He went to the local discount shoe store, and purchased 5 pairs of plain black shoes (they were about $5 a pair).
He printed small labels to put on the shoelaces that read:
Hi. My name is John Smith and I am trying to "get my foot in the door." I will be back to your office next Tuesday morning to meet with you.
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive re
All too often I run across the hungry talented entrepreneur with a great product or service who has the drive and determination to get a business off the ground but they do not know how to plan for their business future.What happens when the doors are open but the customers are not calling or worse, not buying
He then went to a real estate office that he was going to focus on this month, and place one shoe in each of the mailboxes of the agents.
Was this a little much? Possibly. And I wish I could have seen the real estate agents' faces when they pulled their shoes out of their mailboxes.
But the young loan officer did break the ice and he did get a very productive referral source from that office. And even till this day, whenever someone from that real estate office seems, they say "Hey, you're the guy with the shoes."
So think creatively with your marketing efforts. Stand apart from the average loan officer. Be different and be remembered.
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