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Other Added - Selling with Stories
Optimizing your website for search engines is done by following a set of rules and guidelines set by the search engine developers. Google is currently the most popular search engine by far, therefore it's very important that you follow the webmaster guidelines and rules by Google. If you don't, there's a chance that you'
So what exactly does this mean? How did the top performers go about building trust and credibility? How did they overcome often deep-seated skepticism? How did they persuade others to their point of v
Most employees consider healthcare coverage the most important of all employee benefits. At the same time, it is an attractive benefit for many employers too. By pooling risk, business houses can buy health coverage much more cheaply than individuals. Tax benefits also ensure that healthcare is a very cost-effective way
In the early 1990s Fortune magazine decided to do an article on selling. The question they set out to answer was:
Why were some people so good at selling while others so blatantly bad?
To find out the answer the writers interviewed 24 top sales performers across a broad spectrum of fields. Among those who were interviewed were financial advisors, insurance producers, executive recruiters and a wide variety of consultants and high-value services providers. Here is what they learned.
The most successful sales people sell without it ever being apparent that they are in fact, selling. There was nothing obvious or obnoxious about their presentation. No Trial Close, Ben Franklin close or Take Away closes. They sold, but they sold invisibly.
Moreover the Fortune article concluded that the more you are marketing and selling high-value services the more important it is to be able to sell invisibly.
So what exactly does this mean? How did the top performers go about building trust and credibility? How did they overcome often deep-seated skepticism? How did they persuade others to their point of vi
In this day and age, most companies have computers with Internet access. If you have employees using the Internet for personal use, this can create a big problem for you. You may not want your employees using company equipment for their own use but could be in a situation where you haven't found a way to effectively mana
To find out the answer the writers interviewed 24 top sales performers across a broad spectrum of fields. Among those who were interviewed were financial advisors, insurance producers, executive recruiters and a wide variety of consultants and high-value services providers. Here is what they learned.
The most successful sales people sell without it ever being apparent that they are in fact, selling. There was nothing obvious or obnoxious about their presentation. No Trial Close, Ben Franklin close or Take Away closes. They sold, but they sold invisibly.
Moreover the Fortune article concluded that the more you are marketing and selling high-value services the more important it is to be able to sell invisibly.
So what exactly does this mean? How did the top performers go about building trust and credibility? How did they overcome often deep-seated skepticism? How did they persuade others to their point of v
Packaging is very important for the sale, storage and shipping of supplies. The importance of packaging increased significantly after the Industrial Revolution but its usefulness is not new. Even in the times of yore, clay, glass and leather containers were used for these purposes. In modern times packaging has become a
The most successful sales people sell without it ever being apparent that they are in fact, selling. There was nothing obvious or obnoxious about their presentation. No Trial Close, Ben Franklin close or Take Away closes. They sold, but they sold invisibly.
Moreover the Fortune article concluded that the more you are marketing and selling high-value services the more important it is to be able to sell invisibly.
So what exactly does this mean? How did the top performers go about building trust and credibility? How did they overcome often deep-seated skepticism? How did they persuade others to their point of v
Are you tired of all the work at home gimmicks? So was I. I was getting tired of doing the same routine everyday. I was really tired of having someone else raising my son for me. I missed out on alot things that I should have been there for. But I was not, because I had pulled a double shift that night or someone did
Moreover the Fortune article concluded that the more you are marketing and selling high-value services the more important it is to be able to sell invisibly.
So what exactly does this mean? How did the top performers go about building trust and credibility? How did they overcome often deep-seated skepticism? How did they persuade others to their point of v
It is that time of the year again when you have to pay your taxes and this must be giving you sleepless nights. So, now you must be hunting for an accounting firm that will do all the tiresome work for you and help you in paying your taxes in time. There are certain things that you must check out regarding the services p
So what exactly does this mean? How did the top performers go about building trust and credibility? How did they overcome often deep-seated skepticism? How did they persuade others to their point of view?
The one thing in common was, they all told stories.
Lots of stories. Stories that demonstrated how others had successfully achieved results by using their services. Stories that preemptively addressed objections or concerns. Stories that made it easy for others to refer them to their friends and colleagues. Stories that built credibility and reduced skepticism.
So why do you need a marketing story?
You need them for your brochures, sales letters and your website. You need them for your face-to-face sales presentations. However, we believe that the most important reason to have a marketing story is
It differentiates you from your competition and establishes your brand.
Ultimately, the stories you tell about who you are, your uniqueness, the results your clients achieve, are what will establish you as a unique player in your field.
Excellent marketing stories don’t scream, “I WANT TO IMPRESS YOU.” They don’
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