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Other Added - Building Sales by Building Credibility
Much has been written and said about the glass ceiling, the inherent prejudice in the corporate world against the ascension of the female employee to high executive status. Less has been written and discussed about the glass wall, the bias practiced by corporations in the hiring of older workers.But the focus is shifting, if not the practice. The transition of the baby boomers into the world of maturity and their increas
4. Include a good mix of clients. Depending on your target market, using high-profile individuals exclusively may not be totally necessary. A testimony from a work-at-home mom in Kansas can sometimes win more favor from prospects than a stuffed shirt CEO from New York.
5. And if you publish a website, a great credibility booster is using audio or video testimonials. Nothing is more powerful than actual clients edifying you or your products for the entire world to experience.
Testimonials are one of the least expensive
Which is richest between author and publisher, although some authors have a bestseller book? What is your answer? My answer is owner of publisher will richest than some bestseller authors. The richest author in the world is not richest than the owner of the publisher. You can imagine that author will get 10-15% money of book price but the publisher will get 45% of the book price. If the publisher has 25 bestseller books then they
When you're looking to buy on eBay, you'd want to check the seller's credentials. Does she have happy customers? Are there any complaints? What do they say about the way she conducts transactions?
It's the same if you're a consultant, speaker, or coach wanting to charge higher fees. Nobody will want to pay you more unless they know you have satisfied customers.
When a prospect scans your website, brochure, one-sheet, or direct mail campaign, there is one fail-safe method to establish instant rapport: testimonials.
Why should they believe what you state in your mailing? How do they know you're for real? Who else has done business with you? All of these are concerns your prospects have.
Your testimonials may mean the difference between more sales and leads, or them tossing out your message. That's why infomercials broadcast them every five minutes. Moneymaking websites usually have at least one page dedicated to them. And good sales letters include them in the mix.
Which is why you need them in your marketing: to build trust and credibility, to dispel customer fear and anxiety, and to make lots of money.
What to do first...
1. Ask your clients or customers who have benefited from your product or service to give you a brief testimonial. Usually they're more than happy to help. But if they're stubborn, you may want to offer an ethical bribe by saying, "I'll take 15% off your next order," or "I'll include your name in a drawing for my $500 workshop." And if they need help producing one, you can write one and have them approve it.
2. Make sure your testimonials are results oriented. Use specific numbers and amounts. For example, don't say, "I loved your tape album," or "Everyone thought you were a great speaker." These don't fly in this age of skepticism.
To increase trust use, "Your advice made me $40,000 in new sales the first month. We're on target to gross over one million dollars in sales this year. Thanks for your direction."
3. Use a real name and contact information from your client. Don't use initials. It just screams phony. Include a full name, title, brand name, company, city, state (and if applicable), a photo, and a website URL.
4. Include a good mix of clients. Depending on your target market, using high-profile individuals exclusively may not be totally necessary. A testimony from a work-at-home mom in Kansas can sometimes win more favor from prospects than a stuffed shirt CEO from New York.
5. And if you publish a website, a great credibility booster is using audio or video testimonials. Nothing is more powerful than actual clients edifying you or your products for the entire world to experience.
Testimonials are one of the least expensive,
Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret your unintended messages as well. You
When a prospect scans your website, brochure, one-sheet, or direct mail campaign, there is one fail-safe method to establish instant rapport: testimonials.
Why should they believe what you state in your mailing? How do they know you're for real? Who else has done business with you? All of these are concerns your prospects have.
Your testimonials may mean the difference between more sales and leads, or them tossing out your message. That's why infomercials broadcast them every five minutes. Moneymaking websites usually have at least one page dedicated to them. And good sales letters include them in the mix.
Which is why you need them in your marketing: to build trust and credibility, to dispel customer fear and anxiety, and to make lots of money.
What to do first...
1. Ask your clients or customers who have benefited from your product or service to give you a brief testimonial. Usually they're more than happy to help. But if they're stubborn, you may want to offer an ethical bribe by saying, "I'll take 15% off your next order," or "I'll include your name in a drawing for my $500 workshop." And if they need help producing one, you can write one and have them approve it.
2. Make sure your testimonials are results oriented. Use specific numbers and amounts. For example, don't say, "I loved your tape album," or "Everyone thought you were a great speaker." These don't fly in this age of skepticism.
To increase trust use, "Your advice made me $40,000 in new sales the first month. We're on target to gross over one million dollars in sales this year. Thanks for your direction."
3. Use a real name and contact information from your client. Don't use initials. It just screams phony. Include a full name, title, brand name, company, city, state (and if applicable), a photo, and a website URL.
4. Include a good mix of clients. Depending on your target market, using high-profile individuals exclusively may not be totally necessary. A testimony from a work-at-home mom in Kansas can sometimes win more favor from prospects than a stuffed shirt CEO from New York.
5. And if you publish a website, a great credibility booster is using audio or video testimonials. Nothing is more powerful than actual clients edifying you or your products for the entire world to experience.
Testimonials are one of the least expensive
“Signature service” is a term that I often use to represent something that is fresh and unique to a customer’s experience with your business. All companies have “signature products” that separate them from the rest of the pack, something that their competitor lacks. "Signature service" is just that. Customer service that is unique and special; that when a guest leaves your restaurant they scratch their heads and go “WOW”. Tha
Which is why you need them in your marketing: to build trust and credibility, to dispel customer fear and anxiety, and to make lots of money.
What to do first...
1. Ask your clients or customers who have benefited from your product or service to give you a brief testimonial. Usually they're more than happy to help. But if they're stubborn, you may want to offer an ethical bribe by saying, "I'll take 15% off your next order," or "I'll include your name in a drawing for my $500 workshop." And if they need help producing one, you can write one and have them approve it.
2. Make sure your testimonials are results oriented. Use specific numbers and amounts. For example, don't say, "I loved your tape album," or "Everyone thought you were a great speaker." These don't fly in this age of skepticism.
To increase trust use, "Your advice made me $40,000 in new sales the first month. We're on target to gross over one million dollars in sales this year. Thanks for your direction."
3. Use a real name and contact information from your client. Don't use initials. It just screams phony. Include a full name, title, brand name, company, city, state (and if applicable), a photo, and a website URL.
4. Include a good mix of clients. Depending on your target market, using high-profile individuals exclusively may not be totally necessary. A testimony from a work-at-home mom in Kansas can sometimes win more favor from prospects than a stuffed shirt CEO from New York.
5. And if you publish a website, a great credibility booster is using audio or video testimonials. Nothing is more powerful than actual clients edifying you or your products for the entire world to experience.
Testimonials are one of the least expensive
People choose a career in teaching for many different reasons, and if you are thinking of getting into teaching, you will have reasons of your Own. You might be a pushover for kids; you might think that a mind is a terrible thing to waste; you might love the academic life; or you just might not have a burning desire to do anything in particular and teaching seems like the easiest way to go.Every reason for becoming a teach
2. Make sure your testimonials are results oriented. Use specific numbers and amounts. For example, don't say, "I loved your tape album," or "Everyone thought you were a great speaker." These don't fly in this age of skepticism.
To increase trust use, "Your advice made me $40,000 in new sales the first month. We're on target to gross over one million dollars in sales this year. Thanks for your direction."
3. Use a real name and contact information from your client. Don't use initials. It just screams phony. Include a full name, title, brand name, company, city, state (and if applicable), a photo, and a website URL.
4. Include a good mix of clients. Depending on your target market, using high-profile individuals exclusively may not be totally necessary. A testimony from a work-at-home mom in Kansas can sometimes win more favor from prospects than a stuffed shirt CEO from New York.
5. And if you publish a website, a great credibility booster is using audio or video testimonials. Nothing is more powerful than actual clients edifying you or your products for the entire world to experience.
Testimonials are one of the least expensive
One of the most powerful marketing strategies you can use to instantly increase sales is a strong guarantee. The reason why a guarantee is such a powerful sales tool is that it eliminates the risk a customer faces when doing business with you. It is like giving your customer an insurance policy to protect them against shoddy products or services.Think about it. One of the leading reasons why people choose NOT to buy a produ
4. Include a good mix of clients. Depending on your target market, using high-profile individuals exclusively may not be totally necessary. A testimony from a work-at-home mom in Kansas can sometimes win more favor from prospects than a stuffed shirt CEO from New York.
5. And if you publish a website, a great credibility booster is using audio or video testimonials. Nothing is more powerful than actual clients edifying you or your products for the entire world to experience.
Testimonials are one of the least expensive, most productive tools to add into your marketing arsenal. But most entrepreneurs and business owners either forget or include ineffective, watered-down statements. Or sometimes they're too lengthy or even go overboard in their praise.
But not you...
Follow these steps today to gain credibility in a skeptical marketplace, lower your prospect's force field, and get ready for a dramatic increase in sales and leads.
Warm regards,
Tommy Yan
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