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Other Added - Questioning To The Close
Advertising Is Dead. Long Live PR u have just said, they could be afraid to ask because of what others might think, or they just might not be able to think of a good question to ask. Maybe you went on too long or stepped on a sensitive issue. Perhaps the audience has already made up their minds, or maybe they don't speak English.Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.I’ve been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their book that has moved me from suspicion of advertising’s demise as a brand-builder to conviction.As the Ries’ say, “Publicity is the nail, advertising is the hammer.” What does this mean? It means that your PR effort helps make your message believable so that your advertising will have credibility when it hits.Typically, companies want to hit the market hard and make a lot of noise. Advertising allows you to launch quickly, control the message, and have your message in as many me The best questions draw a person into a conversation and out of being unreceptive. So, it is to your advantage to direct questions at your prospects that will reel them in: What do you think about…? Have you ever thought about…? How do you feel about...? When did you start…? Where did you find…? Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relation Franchising a Nation is Impossible, it Will Never Work Say Critics Of all the tools in your persuasion toolbox, questioning is probably the one most often used by Master Persuaders. Questions gain immediate involvement. Questions are used in the persuasion process to create mental involvement, to guide the conversation, to set the pace of conversation, to clarify statements and objections, to determine beliefs, attitudes, and values, to force you to slow down, to find out what your prospect needs, and to show your sincerity. Questioning is a very diverse and useful tool. Neil Rackham and John Carlisle observed hundreds of negotiators in action in an attempt to discover what it takes to be a top negotiator.There are many people in the world and the funniest ones out there are the non-believers is the reality of how things in the World really work. Sometimes you find hard-core liberals living in a false reality. Sometimes you find actual intelligent people out there who are overwhelmed with details and therefore believe because of the perceived complexity of a situation or solution, they throw up their hands and say it cannot work.This is interesting and I have found critics condemning a brilliant plan to franchise the World to help third world nations come up in the World. For instance a naysayer critic might say; "I do not hate the concept of franchising the World, But being as smart as I am and since I did not think of it or recognize this plan myself, it cannot work in any nation.”Well, that is nice that someone thinks franchising the World will not w Much like movement, questions elicit an automatic response from our brains. We are taught to answer a question when it is posed to us. We automatically think of a response when asked a question. Even if we don't verbalize the answer, we think about it in our head. Most people want to be cooperative. We don't want to be considered rude because we don't answer the questions. In this way, a question stimulates our thinking response. Let's look a little bit at how to form good questions. First, design your questions ahead of time. The structure of your questions dictates how your listener will answer them. When asked to estimate a person's height, people will answer differently depending on whether the question asked is "How tall is he?" versus "How short is he?" In one study, when asking how tall versus how short a basketball player was, researchers received dramatically different results. The "how tall" question received the guess of 79 inches whereas the "how short" question received the guess of 69 inches.18 Words have a definite effect on how people respond. "How fast was the car going?" suggests a high speed, but "At what speed was the car traveling?" suggests a moderate speed. "How far was the intersection?" suggests the intersection was far away. If you are probing for lots of information, it is best to keep your questions unstructured. The more unstructured the question, the more information you are likely to get. In a conversation in which you are asking many unstructured questions, the other person is likely to be doing most of the talking. Along this vein, it is a good idea to ask open-ended questions. It is too easy to respond to a question that can be answered with a simple "yes" or "no." For example, instead of saying, "Do you wish you had decided differently?" ask, "How did you feel after you made that decision?" Then the person's answer can be used as a device to lead into your more detailed questions--"Why did you make that decision?" or "What do you wish you could change about your decision?"-- without your seeming intrusive. A good rule of thumb is to start with the easiest questions first. You want to draw your audience into the conversation and help them feel relaxed and comfortable. People are encouraged by answers they know are right. Begin the conversation by starting with a general topic instead of a specific subject. You need to get the wheels in your listeners’ minds rolling before you ask them to answer the more specific questions. One facet of questioning is the use of leading questions. Leading questions are questions that give a semi-interpretation to your audience. The best trial lawyers are experts at using leading questions to cross-examine and influence witnesses. Elizabeth Loftus researched how leading questions influenced eyewitness testimonies. In one project, her subjects watched a one-minute multiple-car accident. One group was asked, "About how fast were the cars going when they smashed into each other?" The second group was asked, "How fast were the cars going when they hit?" The third group was asked, "How fast were they going when they contacted?" The first group estimated that the cars were going about 40.8 miles an hour, the second group estimated 34 miles an hour, and the third group estimated 31.8 miles an hour. The same question led to three different answers just by using alternative phrasing. Leading questions not only alter the way we interpret facts, but they also influence what we remember. In another study conducted by Loftus, study subjects who were asked, "Did you see the broken headlight?" were two or three times more likely to answer yes than subjects who were asked, "Did you see a broken headlight?" Questioning can also measure the level of receptivity in your prospects. How receptive your audience is correlates with how many questions or statements arise. So what if there are no questions? What do you do? If there are no questions, it could be because the audience needs time to think about what you have just said, they could be afraid to ask because of what others might think, or they just might not be able to think of a good question to ask. Maybe you went on too long or stepped on a sensitive issue. Perhaps the audience has already made up their minds, or maybe they don't speak English. The best questions draw a person into a conversation and out of being unreceptive. So, it is to your advantage to direct questions at your prospects that will reel them in: What do you think about…? Have you ever thought about…? How do you feel about...? When did you start…? Where did you find…? Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relations Who Were They Designing It For? ahead of time. The structure of your questions dictates how your listener will answer them. When asked to estimate a person's height, people will answer differently depending on whether the question asked is "How tall is he?" versus "How short is he?" In one study, when asking how tall versus how short a basketball player was, researchers received dramatically different results. The "how tall" question received the guess of 79 inches whereas the "how short" question received the guess of 69 inches.18 Words have a definite effect on how people respond. "How fast was the car going?" suggests a high speed, but "At what speed was the car traveling?" suggests a moderate speed. "How far was the intersection?" suggests the intersection was far away.I am regularly amazed by brand new facilities that are obviously user-unfriendly. Huge investments of time and money...but who are they designing it for?!A new airport in the Middle East is an impressive and expensive building. It’s huge, packed with stainless steel and halogen lights and lots of fancy gold.But it takes six escalators, two moving sidewalks and 3,446 steps (I counted) to get from the aircraft door to the taxi door at curbside. And no baggage trolleys are provided.What were the architects thinking about? Size? Grandeur? Physical exercise? Who were they designing it for?!A sparkling new hotel opened in a major capital city. There is no clear signage directing guests from the ballrooms to the restrooms. The few signs that do exist are etched in muted gold on dark marble pillars.More obvious signage was considered inapp If you are probing for lots of information, it is best to keep your questions unstructured. The more unstructured the question, the more information you are likely to get. In a conversation in which you are asking many unstructured questions, the other person is likely to be doing most of the talking. Along this vein, it is a good idea to ask open-ended questions. It is too easy to respond to a question that can be answered with a simple "yes" or "no." For example, instead of saying, "Do you wish you had decided differently?" ask, "How did you feel after you made that decision?" Then the person's answer can be used as a device to lead into your more detailed questions--"Why did you make that decision?" or "What do you wish you could change about your decision?"-- without your seeming intrusive. A good rule of thumb is to start with the easiest questions first. You want to draw your audience into the conversation and help them feel relaxed and comfortable. People are encouraged by answers they know are right. Begin the conversation by starting with a general topic instead of a specific subject. You need to get the wheels in your listeners’ minds rolling before you ask them to answer the more specific questions. One facet of questioning is the use of leading questions. Leading questions are questions that give a semi-interpretation to your audience. The best trial lawyers are experts at using leading questions to cross-examine and influence witnesses. Elizabeth Loftus researched how leading questions influenced eyewitness testimonies. In one project, her subjects watched a one-minute multiple-car accident. One group was asked, "About how fast were the cars going when they smashed into each other?" The second group was asked, "How fast were the cars going when they hit?" The third group was asked, "How fast were they going when they contacted?" The first group estimated that the cars were going about 40.8 miles an hour, the second group estimated 34 miles an hour, and the third group estimated 31.8 miles an hour. The same question led to three different answers just by using alternative phrasing. Leading questions not only alter the way we interpret facts, but they also influence what we remember. In another study conducted by Loftus, study subjects who were asked, "Did you see the broken headlight?" were two or three times more likely to answer yes than subjects who were asked, "Did you see a broken headlight?" Questioning can also measure the level of receptivity in your prospects. How receptive your audience is correlates with how many questions or statements arise. So what if there are no questions? What do you do? If there are no questions, it could be because the audience needs time to think about what you have just said, they could be afraid to ask because of what others might think, or they just might not be able to think of a good question to ask. Maybe you went on too long or stepped on a sensitive issue. Perhaps the audience has already made up their minds, or maybe they don't speak English. The best questions draw a person into a conversation and out of being unreceptive. So, it is to your advantage to direct questions at your prospects that will reel them in: What do you think about…? Have you ever thought about…? How do you feel about...? When did you start…? Where did you find…? Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relation Public Relations for Business Consulting Services nswered with a simple "yes" or "no." For example, instead of saying, "Do you wish you had decided differently?" ask, "How did you feel after you made that decision?" Then the person's answer can be used as a device to lead into your more detailed questions--"Why did you make that decision?" or "What do you wish you could change about your decision?"-- without your seeming intrusive.If you run a business consulting service then you realize there is almost an unlimited amount of business out there, but most of it is very hard to get in your industry. This is because it is hard to convince people to hire outside consultants and some companies just won't do it. Meanwhile we also know that unless you are known in the industry think no one will seek you out for your consulting services.This is where good public relations and industry goodwill come in handy. A little bit of publicity will not hurt either and it pays to be an expert in your field and your customers or potential clients need to be able to see your name in print in the trade journals and read about your research.The rest of the public relations is much about word-of-mouth and the seminars you might do at local trade shows or perhaps the books you have written. But even A good rule of thumb is to start with the easiest questions first. You want to draw your audience into the conversation and help them feel relaxed and comfortable. People are encouraged by answers they know are right. Begin the conversation by starting with a general topic instead of a specific subject. You need to get the wheels in your listeners’ minds rolling before you ask them to answer the more specific questions. One facet of questioning is the use of leading questions. Leading questions are questions that give a semi-interpretation to your audience. The best trial lawyers are experts at using leading questions to cross-examine and influence witnesses. Elizabeth Loftus researched how leading questions influenced eyewitness testimonies. In one project, her subjects watched a one-minute multiple-car accident. One group was asked, "About how fast were the cars going when they smashed into each other?" The second group was asked, "How fast were the cars going when they hit?" The third group was asked, "How fast were they going when they contacted?" The first group estimated that the cars were going about 40.8 miles an hour, the second group estimated 34 miles an hour, and the third group estimated 31.8 miles an hour. The same question led to three different answers just by using alternative phrasing. Leading questions not only alter the way we interpret facts, but they also influence what we remember. In another study conducted by Loftus, study subjects who were asked, "Did you see the broken headlight?" were two or three times more likely to answer yes than subjects who were asked, "Did you see a broken headlight?" Questioning can also measure the level of receptivity in your prospects. How receptive your audience is correlates with how many questions or statements arise. So what if there are no questions? What do you do? If there are no questions, it could be because the audience needs time to think about what you have just said, they could be afraid to ask because of what others might think, or they just might not be able to think of a good question to ask. Maybe you went on too long or stepped on a sensitive issue. Perhaps the audience has already made up their minds, or maybe they don't speak English. The best questions draw a person into a conversation and out of being unreceptive. So, it is to your advantage to direct questions at your prospects that will reel them in: What do you think about…? Have you ever thought about…? How do you feel about...? When did you start…? Where did you find…? Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relation Looking for a Real Internet Business? Read On! ched a one-minute multiple-car accident. One group was asked, "About how fast were the cars going when they smashed into each other?" The second group was asked, "How fast were the cars going when they hit?" The third group was asked, "How fast were they going when they contacted?" The first group estimated that the cars were going about 40.8 miles an hour, the second group estimated 34 miles an hour, and the third group estimated 31.8 miles an hour. The same question led to three different answers just by using alternative phrasing.Everyone dreams of working from home. Nowadays, with the booming popularity of the Internet and computers, it's become a little easier to realize that dream. Opportunities abound to make real money without leaving the shelter of your own house. What's more, many work-from-home jobs require a minimum of effort on your part. But the situation is definitely "Worker Beware." The truth is, many Internet businesses don't deliver what they promise. While they're not exactly scams, what they don't tell you is the multiple steps involved in actually making income. Often, the money has to travel through several levels of a pyramid before it reaches you- and if it gets there at all, it's certainly not the thousands that you were promised. At other times, you may be able to make a lot of money working from home-but the position requires lots of exhausti Leading questions not only alter the way we interpret facts, but they also influence what we remember. In another study conducted by Loftus, study subjects who were asked, "Did you see the broken headlight?" were two or three times more likely to answer yes than subjects who were asked, "Did you see a broken headlight?" Questioning can also measure the level of receptivity in your prospects. How receptive your audience is correlates with how many questions or statements arise. So what if there are no questions? What do you do? If there are no questions, it could be because the audience needs time to think about what you have just said, they could be afraid to ask because of what others might think, or they just might not be able to think of a good question to ask. Maybe you went on too long or stepped on a sensitive issue. Perhaps the audience has already made up their minds, or maybe they don't speak English. The best questions draw a person into a conversation and out of being unreceptive. So, it is to your advantage to direct questions at your prospects that will reel them in: What do you think about…? Have you ever thought about…? How do you feel about...? When did you start…? Where did you find…? Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relation The American Residential Furniture Market - Forecast to 2015 u have just said, they could be afraid to ask because of what others might think, or they just might not be able to think of a good question to ask. Maybe you went on too long or stepped on a sensitive issue. Perhaps the audience has already made up their minds, or maybe they don't speak English.The value of the furniture market in the United States amounted to an estimated $78.5 billion (2005) measured at retail prices. Of this, 38.0% is wooden case-goods (mainly bedroom furniture), 33.9% is upholstered furniture (mainly chesterfields and matching chairs), 17.1% is mattresses and foundations, and the remaining 11.0% is metal furniture (mainly outdoor furniture).Measured at manufacturers’ prices domestic household furniture sales reached an estimated $30.7 billion in 2005 or about 47.5% of the total dollars spent by U.S. households on furniture. The $47.8 billion difference between the prices received at the retail level and the prices received at the manufacturers’ level represents a combination of transportation costs, wages and other costs at the retail level, the retailer’s profit margin, plus all sales taxes.Over the last two decades ho The best questions draw a person into a conversation and out of being unreceptive. So, it is to your advantage to direct questions at your prospects that will reel them in: What do you think about…? Have you ever thought about…? How do you feel about...? When did you start…? Where did you find…? Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available!
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