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Other Added - It Doesn't Work for You, But You Want Me To Buy It?
Currency Trading Three Reasons Why It Beats Stock Trading rtising on your local cable TV station?There are several different ways to trade but these days it seems everyone is talking about Forex and currency trading. Check out these three reasons why it beats stock trading.Profits in a Bear or Bull MarketCurrency can bring growth during both a bull and bear market which is one of the three reasons why it beats stock trading. There is no short selling restrictions and there is profit potential no matter where the market is going. With Forex you sell on currency and then buy another. Even in fluctuating market >Put it in the bank for when you are an old fart? >Buy that Porsche you’ve always wanted? >And the list goes on and on… When you are serving a customer, or the lack there of, you are on display. Potential customers are watching your actions. You can preach customer service, customer satisfaction and value from the highest peaks, yet your prospects are watching your actions. And, your actions speak so loudly, that most really can’t hear a word that you are saying—they are too busy watching your actions. Additionally, anytime you are selling new or innovative technology, you had better be sure that the demo works. If a customer is just a bit hesitant about using something new, as was I in thi The Power of Delighting a Customer When I first launched my career as a full-time professional speaker it was in the early 90s and my friends told me that I needed a computer. What I was going to use it for was still a mystery to me? I visited my local technology store and made an appointment to have the manager demonstrate this retailer’s house brand computer, a Tandy.It used to be a priviledge when I could spend nights in great restaurants, all the while knowing someone else was picking up the check! As the President and owner of Chicago’s most prominent wine stores, I was usually the chosen one when producers and winemakers came to town.Several things have changed since those days. Most notably, I have less hair than before and we recently sold our wine stores. Those fancy meals are a fading memory; however, one meal, in particular, is still very clear. On that evening a famous Baro At the time, this company that I guess once sold radios from a shack used “your technology store” in their print and broadcast advertising. It was a good positioning strategy for a national chain. Since locally, they were my “technology store” I had fully intended to buy a computer there, that day. When I arrived, the manager was still messing with the computer. It seemed that he was having trouble making the technology run correctly—that was clue # 1. Finally, he somewhat got the technology working but we were interrupted by a customer who had come in the store to pick up her computer. Her technology (a computer similar to that which I was considering) didn’t work and the store people sent it out for repair—that was clue # 2. The manager and I were not directly interrupted because the woman was dealing with the counter clerk. In time they got louder—as the technology (computer) was not back as promised. The store manager was trying his best to ignore the woman. Perhaps he figured why mess with an unhappy customer when he was trying to make a sale? I messed him up though, by suggesting that he handle the situation. I told the manager that I’d be happy to wait for him. He approached the counter with the store clerk and the not so happy camper, the customer. I was blown away by the fact that he made no real effort to solve the woman’s problem. In fact, he basically told her tough luck! While sometimes I might be a slow learner that was clue # 3 for me. Was this the kind of place that I wanted to spend my money? Before the manager got back to me at the table where the Tandy computer sat, I had visions in my mind of one day being that same woman, needing help and being told, tough luck! When the manager approached me, he now had three strikes against him in my mind. I thought, “Perhaps others liked to buy their ‘technology’ from the guys that once sold radios from a shack—but, not me!” So I told him that I was late for an appointment (yes, I told a lie) and I got the hell out of there. I did not want to be an unhappy camper customer in two or three weeks. He blew a $1,600 sale that day. I have always wondered how many retail sales that manager was personally responsible for sabotaging during his employment at that particular technology store? If he sabotaged just one sale like that each day for six months—five days a week for 26 weeks—gosh, that’s only $208,000. What could you do with an extra $208,000 every six months? >Hire better employees? >Train your employees better? >Go on a much-needed vacation? >Pay your vendors on time? >Pay the IRS? >Buy new store fixtures? >Buy new technology for your store? >Buy advertising on your local cable TV station? >Put it in the bank for when you are an old fart? >Buy that Porsche you’ve always wanted? >And the list goes on and on… When you are serving a customer, or the lack there of, you are on display. Potential customers are watching your actions. You can preach customer service, customer satisfaction and value from the highest peaks, yet your prospects are watching your actions. And, your actions speak so loudly, that most really can’t hear a word that you are saying—they are too busy watching your actions. Additionally, anytime you are selling new or innovative technology, you had better be sure that the demo works. If a customer is just a bit hesitant about using something new, as was I in this Customer Service: A Great Way To Win New Business un correctly—that was clue # 1.A very common mistake made by start-up companies, and indeed smaller businesses in general, is to not take customer service seriously. Too often, managers think all it entails is answering the phone promptly and being polite to customers – and how often do companies fail to do even that!In fact, customer service can soon become more important to a start-up than sales and marketing, helping it retain customers (selling to existing customers is much cheaper than finding fresh ones) and maximise its income from them. Good cust Finally, he somewhat got the technology working but we were interrupted by a customer who had come in the store to pick up her computer. Her technology (a computer similar to that which I was considering) didn’t work and the store people sent it out for repair—that was clue # 2. The manager and I were not directly interrupted because the woman was dealing with the counter clerk. In time they got louder—as the technology (computer) was not back as promised. The store manager was trying his best to ignore the woman. Perhaps he figured why mess with an unhappy customer when he was trying to make a sale? I messed him up though, by suggesting that he handle the situation. I told the manager that I’d be happy to wait for him. He approached the counter with the store clerk and the not so happy camper, the customer. I was blown away by the fact that he made no real effort to solve the woman’s problem. In fact, he basically told her tough luck! While sometimes I might be a slow learner that was clue # 3 for me. Was this the kind of place that I wanted to spend my money? Before the manager got back to me at the table where the Tandy computer sat, I had visions in my mind of one day being that same woman, needing help and being told, tough luck! When the manager approached me, he now had three strikes against him in my mind. I thought, “Perhaps others liked to buy their ‘technology’ from the guys that once sold radios from a shack—but, not me!” So I told him that I was late for an appointment (yes, I told a lie) and I got the hell out of there. I did not want to be an unhappy camper customer in two or three weeks. He blew a $1,600 sale that day. I have always wondered how many retail sales that manager was personally responsible for sabotaging during his employment at that particular technology store? If he sabotaged just one sale like that each day for six months—five days a week for 26 weeks—gosh, that’s only $208,000. What could you do with an extra $208,000 every six months? >Hire better employees? >Train your employees better? >Go on a much-needed vacation? >Pay your vendors on time? >Pay the IRS? >Buy new store fixtures? >Buy new technology for your store? >Buy advertising on your local cable TV station? >Put it in the bank for when you are an old fart? >Buy that Porsche you’ve always wanted? >And the list goes on and on… When you are serving a customer, or the lack there of, you are on display. Potential customers are watching your actions. You can preach customer service, customer satisfaction and value from the highest peaks, yet your prospects are watching your actions. And, your actions speak so loudly, that most really can’t hear a word that you are saying—they are too busy watching your actions. Additionally, anytime you are selling new or innovative technology, you had better be sure that the demo works. If a customer is just a bit hesitant about using something new, as was I in thi Growing Your Brand Assets im. He approached the counter with the store clerk and the not so happy camper, the customer.Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as company image.)Think about YOUR company. What personality or image do you want to present to customers and prospects? Should it be I was blown away by the fact that he made no real effort to solve the woman’s problem. In fact, he basically told her tough luck! While sometimes I might be a slow learner that was clue # 3 for me. Was this the kind of place that I wanted to spend my money? Before the manager got back to me at the table where the Tandy computer sat, I had visions in my mind of one day being that same woman, needing help and being told, tough luck! When the manager approached me, he now had three strikes against him in my mind. I thought, “Perhaps others liked to buy their ‘technology’ from the guys that once sold radios from a shack—but, not me!” So I told him that I was late for an appointment (yes, I told a lie) and I got the hell out of there. I did not want to be an unhappy camper customer in two or three weeks. He blew a $1,600 sale that day. I have always wondered how many retail sales that manager was personally responsible for sabotaging during his employment at that particular technology store? If he sabotaged just one sale like that each day for six months—five days a week for 26 weeks—gosh, that’s only $208,000. What could you do with an extra $208,000 every six months? >Hire better employees? >Train your employees better? >Go on a much-needed vacation? >Pay your vendors on time? >Pay the IRS? >Buy new store fixtures? >Buy new technology for your store? >Buy advertising on your local cable TV station? >Put it in the bank for when you are an old fart? >Buy that Porsche you’ve always wanted? >And the list goes on and on… When you are serving a customer, or the lack there of, you are on display. Potential customers are watching your actions. You can preach customer service, customer satisfaction and value from the highest peaks, yet your prospects are watching your actions. And, your actions speak so loudly, that most really can’t hear a word that you are saying—they are too busy watching your actions. Additionally, anytime you are selling new or innovative technology, you had better be sure that the demo works. If a customer is just a bit hesitant about using something new, as was I in thi The Summer: Great Career Enhancers ate for an appointment (yes, I told a lie) and I got the hell out of there. I did not want to be an unhappy camper customer in two or three weeks. He blew a $1,600 sale that day. I have always wondered how many retail sales that manager was personally responsible for sabotaging during his employment at that particular technology store? If he sabotaged just one sale like that each day for six months—five days a week for 26 weeks—gosh, that’s only $208,000.People think of summer as a time to leave work early, take vacations, visit the beach and read a good book. Summer is good for all those things. But it is also the perfect time of the year for evaluating your professional life and addressing areas in need of personal development.EvaluateThe first and most important step is to evaluate where you are versus your career and professional goals. Are you on track? Falling behind? Ahead of your peers? These apply not just to titles and compensation but also experience What could you do with an extra $208,000 every six months? >Hire better employees? >Train your employees better? >Go on a much-needed vacation? >Pay your vendors on time? >Pay the IRS? >Buy new store fixtures? >Buy new technology for your store? >Buy advertising on your local cable TV station? >Put it in the bank for when you are an old fart? >Buy that Porsche you’ve always wanted? >And the list goes on and on… When you are serving a customer, or the lack there of, you are on display. Potential customers are watching your actions. You can preach customer service, customer satisfaction and value from the highest peaks, yet your prospects are watching your actions. And, your actions speak so loudly, that most really can’t hear a word that you are saying—they are too busy watching your actions. Additionally, anytime you are selling new or innovative technology, you had better be sure that the demo works. If a customer is just a bit hesitant about using something new, as was I in thi How to Best Use the Job Information That You Find rtising on your local cable TV station?Assuming you are on the lookout for new employment, there are countless resources available for you either online or offline to find a suitable career and various job information. At times it can seems like a lot of work searching and weeding out all the different avenues to find the exact job information that you're looking for. But rest assured that plenty of resources are at your disposal either online or within you own local community to help. The many different websites can be searched through and lots of key job informati >Put it in the bank for when you are an old fart? >Buy that Porsche you’ve always wanted? >And the list goes on and on… When you are serving a customer, or the lack there of, you are on display. Potential customers are watching your actions. You can preach customer service, customer satisfaction and value from the highest peaks, yet your prospects are watching your actions. And, your actions speak so loudly, that most really can’t hear a word that you are saying—they are too busy watching your actions. Additionally, anytime you are selling new or innovative technology, you had better be sure that the demo works. If a customer is just a bit hesitant about using something new, as was I in this example, a simple screw up on your part will send the prospect running as far and as fast as they can. Most people need help with technology. What is old hat to you, most likely is rocket science to your customers and prospects—treat them kindly. To access helpful additional information from Ed Rigsbee at no charge, please visit www.rigsbee.com/downloadaccess.htm.
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