One Great Reason You Should Have Your Money In The Bank
Tales have been told of how eccentrics and other people of an inventive mind have stored up treasures in a variety of places - under mattresses, under loose boards in homes, in secret or not-so-secret compartments in cupboards, or simply in a hole in the woods. But it seems with each passing year you hear fewer s

Why use a Panama Law Firm for your Offshore Structure
All your transactions with a Panama Law Firm are covered by tight Attorney Client Privileged Communication. The lawyer/law firm can not reveal anything about the client or their transactions, business dealings, etc. unless specifically authorized by the client. The exception to this would be if ordered by a Panam

Ways to Determine the Value of a Business
Determining the value of a business you are considering purchasing is a tricky subject. Most owners think their businesses are worth far more than they are. And in the end the true value of anything is determined by what a willing seller is willing to sell it for and a willing buyer is willing to buy it for.he biggest reasons builders and renovators "can't find good quality leads" or have to compete on price with lower-quality competition. These phrases actually don't differentiate you from your competition (professionally or otherwise) but, rather, merely state what anyone would expect of you (or your competition). In fact, you're simply saying what you competition would also say -- not much of a 'competitive advantage', these phrases, are they?

In fact, how many times have you found yourself 'advertising' yourself (either in person, or via pamphlets, flyers and the like) and not taking the opportunity to differentiate yourself from the competition?

Take this quick test and see if you're frequently using the following phrases that don't differentiate you from your competition. If you do, I'd highly suggest removing them from your vocabulary and replacing them with more specific, measurable (and profitable!) ones.

. "Top Quality Tradespeople" (try "We only contract tradespeople that not only meet the minimum standards, but also have ______, which means we can guarantee ______.")

. "Great Customer Service" (try "We m

of you (or your competition). In fact, you're simply saying what you competition would also say -- not much of a 'competitive advantage', these phrases, are they?

In fact, how many times have you found yourself 'advertising' yourself (either in person, or via pamphlets, flyers and the like) and not taking the opportunity to differentiate yourself from the competition?

Take this quick test and see if you're frequently using the following phrases that don't differentiate you from your competition. If you do, I'd highly suggest removing them from your vocabulary and replacing them with more specific, measurable (and profitable!) ones.

. "Top Quality Tradespeople" (try "We only contract tradespeople that not only meet the minimum standards, but also have ______, which means we can guarantee ______.")

. "Great Customer Service" (try "We m

ike) and not taking the opportunity to differentiate yourself from the competition?

Take this quick test and see if you're frequently using the following phrases that don't differentiate you from your competition. If you do, I'd highly suggest removing them from your vocabulary and replacing them with more specific, measurable (and profitable!) ones.

. "Top Quality Tradespeople" (try "We only contract tradespeople that not only meet the minimum standards, but also have ______, which means we can guarantee ______.")

. "Great Customer Service" (try "We m

ing them with more specific, measurable (and profitable!) ones.

. "Top Quality Tradespeople" (try "We only contract tradespeople that not only meet the minimum standards, but also have ______, which means we can guarantee ______.")

. "Great Customer Service" (try "We meet with our clients a minimum of ______ times during the ______ process and a minimum of ______ during the ______ process, which allows us to ensure ______. Most other companies say they provide great customer service but typically what people find after they've committed a lot of money is ______.")

Here's some more phrases that won't do a lick in differentiating you from your competition and, therefore, I'd suggest removing entirely from your vocabulary...

. "Professional Quality / Service"

. "Experienced Builder / Renovator"

. "Quality Materials"

. "Excellent Workmanship"

. "Premier Builder / Renovator"

The list goes on but the point is the same: if it doesn't say how you're better, or quicker, or otherwise provide: a) a benefit; and b) over-and-above your competition, you're not differentiating yourself and, therefore, you're wasting time better spent on convincing the listener / reader why they should buy from you, and not your competition.