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Other Added - How Not to Make a Sale
Are You Good, Great Or Awesome?
Are you good, great or awesome?One of the early lessons I learned about speaking (and business as a whole) was from Lou Heckler.Man, talk about a great last name for a humorist, huh?Anyway, here’s what Lou told me in 2003. I never forgot it:There are three kinds of speakers in the world.First, there’s a GOOD speaker. After he’s done with his talk, audience members come up to him,
ade show - ignoring a potential customer is a great way to ignore a potential sale. No one who looks interested in your product should be ignored, even if they don't fit your target audience. The woman with a huge head of hair lurking around your hair replacement product may not look like someone willing to make a purchase, but perhaps she is looking for a gift for her husband. Don't presume: making assumptions is a great way to assume yourself into unemployment.
Are you good, great or awesome?One of the early lessons I learned about speaking (and business as a whole) was from Lou Heckler.Man, talk about a great last name for a humorist, huh?Anyway, here’s what Lou told me in 2003. I never forgot it:There are three kinds of speakers in the world.First, there’s a GOOD speaker. After he’s done with his talk, audience members come up to him,
Interrupting or Condescending
Resume Services
The corporate world is speeding to greater heights and has little time to think and evaluate the efficiency of job seekers. People have also realized the importance of presenting their skills and abilities in an impressive way. A candidate may meet all expectations of the prospective employer, but might fall short in presenting his or her credentials. Hence the need arises for resume services.Over the years, pro
A large part of business is the sale and the art of making one. There are those who work in a posh department store, hoping to sell a cashmere sweater to squandering customers. There are those who work at car dealerships, hoping to watch their customers drive off in a fully loaded brand new SUV. And then there are those who travel, going from city to city selling everything from insurance plans to computer software. Those of you who fall into this category may have it the hardest; for you, there is no home field advantage.
The corporate world is speeding to greater heights and has little time to think and evaluate the efficiency of job seekers. People have also realized the importance of presenting their skills and abilities in an impressive way. A candidate may meet all expectations of the prospective employer, but might fall short in presenting his or her credentials. Hence the need arises for resume services.Over the years, pro
It is because of this that the art of making a sale becomes even more important. There's nothing that will destroy the salesman's career faster than a salesman who can't sell. But, part of selling is not only how to make a sale, it's also how not to make a sale. The following is a list of actions and inactions that will ultimately leave the salesman frustrated and Arthur Miller eating his heart out.
Checking Your Watch: Sure, salespeople are busy people. You may be in Denver and need to make it down to Colorado Springs within the hour. You may constantly find yourself in a perpetual rush. Still, checking your watch - and making it known that you have somewhere else you need to be- will make the customer or client feel unimportant, as if they are expendable. If they think you don't care about their business, then they won't care about giving it to you. .
Taking a Call: Born from the same roots as checking your watch, taking a call sends an equaling nonchalant message, leaving the customer wondering whether you even care about the sale. Unless your house is on fire, or you are getting a direct call from the White House, don't answer your phone while you are trying to do face to face business. It's even a good idea to remove temptation by turning your phone off or, at the very least, putting it on silent.
Ignoring the Customer: If you are in a situation that is not a one-on-one sale - say for instance you are manning a booth at a trade show - ignoring a potential customer is a great way to ignore a potential sale. No one who looks interested in your product should be ignored, even if they don't fit your target audience. The woman with a huge head of hair lurking around your hair replacement product may not look like someone willing to make a purchase, but perhaps she is looking for a gift for her husband. Don't presume: making assumptions is a great way to assume yourself into unemployment.
Interrupting or Condescending<
5 Endorsement Marketing Secrets
I am still amazed that some marketers (not you of course, other marketers) don’t use endorsement marketing or don’t use it to its fullest capabilities.Endorsement marketing (as you probably know) is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. For a real impact, choose people that are related to your business and might
field advantage.
I am still amazed that some marketers (not you of course, other marketers) don’t use endorsement marketing or don’t use it to its fullest capabilities.Endorsement marketing (as you probably know) is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. For a real impact, choose people that are related to your business and might
It is because of this that the art of making a sale becomes even more important. There's nothing that will destroy the salesman's career faster than a salesman who can't sell. But, part of selling is not only how to make a sale, it's also how not to make a sale. The following is a list of actions and inactions that will ultimately leave the salesman frustrated and Arthur Miller eating his heart out.
Checking Your Watch: Sure, salespeople are busy people. You may be in Denver and need to make it down to Colorado Springs within the hour. You may constantly find yourself in a perpetual rush. Still, checking your watch - and making it known that you have somewhere else you need to be- will make the customer or client feel unimportant, as if they are expendable. If they think you don't care about their business, then they won't care about giving it to you. .
Taking a Call: Born from the same roots as checking your watch, taking a call sends an equaling nonchalant message, leaving the customer wondering whether you even care about the sale. Unless your house is on fire, or you are getting a direct call from the White House, don't answer your phone while you are trying to do face to face business. It's even a good idea to remove temptation by turning your phone off or, at the very least, putting it on silent.
Ignoring the Customer: If you are in a situation that is not a one-on-one sale - say for instance you are manning a booth at a trade show - ignoring a potential customer is a great way to ignore a potential sale. No one who looks interested in your product should be ignored, even if they don't fit your target audience. The woman with a huge head of hair lurking around your hair replacement product may not look like someone willing to make a purchase, but perhaps she is looking for a gift for her husband. Don't presume: making assumptions is a great way to assume yourself into unemployment.
Interrupting or Condescending
Employment with Your Ex-Employer - Acceptable or Not?
On Friday night, as I am sitting in my study room, a thought just crossed my mind…is it right to accept a job opportunity with your ex-employer? I know some of you might say, “No, one should not” and many of you might say, “Yes, One should”. Lets analyze, why people change their jobs. Those who have conducted exit interviews in their career will agree that most of the time (almost 95% of the time) people change their j
y be in Denver and need to make it down to Colorado Springs within the hour. You may constantly find yourself in a perpetual rush. Still, checking your watch - and making it known that you have somewhere else you need to be- will make the customer or client feel unimportant, as if they are expendable. If they think you don't care about their business, then they won't care about giving it to you. .
On Friday night, as I am sitting in my study room, a thought just crossed my mind…is it right to accept a job opportunity with your ex-employer? I know some of you might say, “No, one should not” and many of you might say, “Yes, One should”. Lets analyze, why people change their jobs. Those who have conducted exit interviews in their career will agree that most of the time (almost 95% of the time) people change their j
Taking a Call: Born from the same roots as checking your watch, taking a call sends an equaling nonchalant message, leaving the customer wondering whether you even care about the sale. Unless your house is on fire, or you are getting a direct call from the White House, don't answer your phone while you are trying to do face to face business. It's even a good idea to remove temptation by turning your phone off or, at the very least, putting it on silent.
Ignoring the Customer: If you are in a situation that is not a one-on-one sale - say for instance you are manning a booth at a trade show - ignoring a potential customer is a great way to ignore a potential sale. No one who looks interested in your product should be ignored, even if they don't fit your target audience. The woman with a huge head of hair lurking around your hair replacement product may not look like someone willing to make a purchase, but perhaps she is looking for a gift for her husband. Don't presume: making assumptions is a great way to assume yourself into unemployment.
Interrupting or Condescending
Marketing Your Professional Services is NOT Optional
I frequently hear professionals say, “I don’t market my services; I rely on word-of-mouth to get business.” They don’t seem to realize these two statements are contradictory -— if they are getting plenty of referral business, they have marketed their services quite well! The issue is not a decision of whether or not to market your services, but is instead a decision of whether to assume responsibility for it and become
ng nonchalant message, leaving the customer wondering whether you even care about the sale. Unless your house is on fire, or you are getting a direct call from the White House, don't answer your phone while you are trying to do face to face business. It's even a good idea to remove temptation by turning your phone off or, at the very least, putting it on silent.
I frequently hear professionals say, “I don’t market my services; I rely on word-of-mouth to get business.” They don’t seem to realize these two statements are contradictory -— if they are getting plenty of referral business, they have marketed their services quite well! The issue is not a decision of whether or not to market your services, but is instead a decision of whether to assume responsibility for it and become
Ignoring the Customer: If you are in a situation that is not a one-on-one sale - say for instance you are manning a booth at a trade show - ignoring a potential customer is a great way to ignore a potential sale. No one who looks interested in your product should be ignored, even if they don't fit your target audience. The woman with a huge head of hair lurking around your hair replacement product may not look like someone willing to make a purchase, but perhaps she is looking for a gift for her husband. Don't presume: making assumptions is a great way to assume yourself into unemployment.
Interrupting or Condescending
CNC Machines
What is a CNC Machine? CNC stands for Computer Numeric Control. Sounds complicated, but it isn’t. Years ago, it was just NC, or Numeric Control. Since, they’ve added computers to control the machine.In the simplest of terms, think of a drill press. It’s a machine that drills holes. But before you can drill the hole, you have to loosen the chuck, install the correct drill bit, drill the hole in the correct
ade show - ignoring a potential customer is a great way to ignore a potential sale. No one who looks interested in your product should be ignored, even if they don't fit your target audience. The woman with a huge head of hair lurking around your hair replacement product may not look like someone willing to make a purchase, but perhaps she is looking for a gift for her husband. Don't presume: making assumptions is a great way to assume yourself into unemployment.
What is a CNC Machine? CNC stands for Computer Numeric Control. Sounds complicated, but it isn’t. Years ago, it was just NC, or Numeric Control. Since, they’ve added computers to control the machine.In the simplest of terms, think of a drill press. It’s a machine that drills holes. But before you can drill the hole, you have to loosen the chuck, install the correct drill bit, drill the hole in the correct
Interrupting or Condescending: As a salesperson, it may seem as though it is your job to tell people what they want. This may work for some, but keep in mind that many people aren't gullible: they will see right through your routine. Instead of being told what they want, they simply want to be the ones who do the telling. For this reason, it's important to not interrupt clients - this will only frustrate them and lead them to believe you aren't listening. It's also important not to condescend or patronize: you want to appear that you know it all, without being a know-it-all.
A traveling salesperson can be a hard job. Sometimes customers aren't the easiest - or nicest - people to work with. But, with some perseverance, those who know how to sell will find a way. Those who don't, will at least get frequent flier miles.
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