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Other Added - Websites Are Like Movies - They Need Plots And Characters
Unless companies adopt an holistic approach to security that focuses on building and fostering a culture of honesty and integrity, GAP’s will appear in their defenses and in their ability to perform their mission of selling their products and services. Once GAP’s are exposed, they can be exploited for the personal gain of the individual(s) exposin
I hear it all the time. “What should I do about . . .?" As a business owner you're faced with the daunting task of making all the decisions that affect your business. Should I remain a sole proprietor, become an LLC or is an S Corp better? Should I start using an electronic PDA or stick with my trusty, but out-dated, Day Runner? In what direction
Think of your website as a story with a beginning (entry to website), middle (looking for information), and end (conversion). How compelling is your story? Do people stay in the theater (retention) until the end, or do they get up and leave a few minutes into the movie (attrition)? You may have enticed them with a cool looking movie trailer (banner ad) but fail to deliver. What makes a movie good? Well, it’s a mix of story (persuasion architecture), characters (personas), and dialogue (content). Does your movie have all three? Do you use Flash? Does it add anything? Some people love cool camera moves (Flash), while others want Socio-Realism (plain HTML ? la 1996). Oh, and then there’s the Tarantino of the web world, Ajax. Someone thought of the brilliant idea to mix old stuff to create something that feels new.
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personalities are superior to others. It just tells you what different personalities are like. For inspiration, have a look at Myers-Briggs Type Indicat
I had been working for a major national known corporation (SCM) since turning 21. After becoming their #1 office equipment salesman in the nation, the "Big Corporation" didn't want to pay me all of the commissions that I'd earned. My immediate supervisor was sympathetic. I was pissed! "The Man" as you would call it today, had screwed me out of som
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personalities are superior to others. It just tells you what different personalities are like. For inspiration, have a look at Myers-Briggs Type Indica
It isn't easy to get into the field of medical billing and not get hammered by all the costs. It's bad enough having to deal with the costs that you are told about up front, but when you get hit with costs that nobody told you about, that's when things can get very frustrating. The purpose of this article is to prepare you for what you're in for
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personalities are superior to others. It just tells you what different personalities are like. For inspiration, have a look at Myers-Briggs Type Indica
Travel franchises give entrepreneurs the option to invest in work from home franchise opportunities that are both interesting and profitable for prospective businessmen and women, even without a college degree or related experience.After all, what could be more fulfilling than helping a newlywed bride and groom plan their dream honeymoon or
But back to your personas. They should not be boring two-dimensional stereotypes: they should be believable, and you should be able to empathize with them. Make them three-dimensional and realistic. Write like you’re creating characters for a movie. Even when you don’t agree with a persona, try to understand him (or her). I like the Myers-Briggs Type Indicator, because it doesn’t suggest that some personalities are superior to others. It just tells you what different personalities are like. For inspiration, have a look at Myers-Briggs Type Indica
Every Manager has experienced the frustration of not understanding why one management approach that works beautifully with one employee is ineffective with another. That’s because what we think would be motivating isn’t always motivating to someone else.The same principle applies to client and co-worker relationships. We “click” or connec
Oh, and go watch some movies.
I found a gem of a movie this weekend. It’s called Life as a House and I completely missed it when it was released in 2001. Watching it and getting to know the characters was great. It didn’t take me long to understand them and be interested in them. I was happy to find a bonus feature on the creation of characters. Why not add a screenwriter or two to the list of blogs that you read?
Another cool thing about your movie is that it can have numerous beginnings, middle parts, and endings. In fact, every moviegoer will see a slightly different version of your movie. Make as many of them as possible enjoy it and come back to watch it again!
I also have an interest in photography, so I will give you a lesson from that world as well. Less truly is more. Instead of trying to capture everything, focus on the details that matter. Find the beauty in chaos, zoom in, and focus on it.
So, what are you waiting for? Get out there and become the next Spielberg, Eisenberg, or whichever berg you want to be!
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