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Other Added - Sell More Accessories - Jimmy Ralph's Tips to Build a Successful Accessory Sales Plan
To learn the art of management and administration, it is very beneficial to have a business administration degree. Business administration degrees help in that they represent an organized and systematic body of knowledge. They also play a pivotal part in formalizing methods of acquiring knowledge and skills followed by existence of an ethical code to regulate the behavior of the members of the profession.We hear a lot about professional managers and their contribution to the economic development of the nation. A closer examination of management as a profession reveals that unlike law or medicine, management has to go a long way to have a u
“Merchandise in categories, together with proper signage,” he says. Fashion items should be most visible. “Fashion purchases are emotional. If a customer sees something they like, they may buy it. If they can’t see it, the chances of them buying are sl
Is your business growing, or are you on a plateau in need of a boost to move up? I know that I always tell you it is best to have a positioning statement and a plan. But sometimes, you just need something to get you off square one.Below is my list of 20 marketing vitamins that you should choose from daily over the next month.1. Consider starting a monthly e-newsletter. They are a great way to communicate with existing customers, and to remind them of other services you provide.2. Call a customer at random just to thank him for the business he has given you.3. Develop a signature for inclusion on every email and ensure
The President of Retail Business Development, Inc., an independent wireless retail consulting firm, Ralph insists accessories are both needed and wanted. But in order to fulfill such customer needs and wants, he says, “You’ll need a plan.”
Before putting together a plan, a retailer must first take stock of what his/her store is currently doing, in terms of total accessory sales, sales per location, and gross profit from accessory sales. From this information, Ralph says, you build your accessory sales plan.
1. Accessory assortment
To determine which accessories you plan to sell, it’s obviously best to look at what handset models you carry and match accessories to them. “This process will identify why items are missing from your current assortment and which items overlap,” explains Ralph.
It is also important to organize accessories based on categories (i.e. utilitarian versus fashion accessories, car accessories, Bluetooth, etc.) and also carry a range of items that clearly vary based on features and price. “Look at it from the consumer’s point of view and build your assortment from there.”
2. Merchandising
From the assortment plan, the merchandising plan can be made. “Evaluate your store space. Do you have the proper display fixtures?” Ralph asks. He suggests talking to professional fixture companies about affordable “off-the-shelf” merchandising solutions and asking accessory suppliers about vendor displays that highlight particular items.
“Merchandise in categories, together with proper signage,” he says. Fashion items should be most visible. “Fashion purchases are emotional. If a customer sees something they like, they may buy it. If they can’t see it, the chances of them buying are sl
As millions of people across the country prepare to make enrollment decisions for their health care and retirement coverage, many are finding they have more benefit choices than ever before. While enrollment season can sometimes be a confusing and overwhelming time, there are common-sense guidelines that can assist employees in their decision making process.With time it is been observed by industry houses the importance of competitive salary and benefits package. The objective now is how to attract and keep high profile employees. The industry is becoming so competitive that to think of costs will in turn effects the rising pressure from e
Before putting together a plan, a retailer must first take stock of what his/her store is currently doing, in terms of total accessory sales, sales per location, and gross profit from accessory sales. From this information, Ralph says, you build your accessory sales plan.
1. Accessory assortment
To determine which accessories you plan to sell, it’s obviously best to look at what handset models you carry and match accessories to them. “This process will identify why items are missing from your current assortment and which items overlap,” explains Ralph.
It is also important to organize accessories based on categories (i.e. utilitarian versus fashion accessories, car accessories, Bluetooth, etc.) and also carry a range of items that clearly vary based on features and price. “Look at it from the consumer’s point of view and build your assortment from there.”
2. Merchandising
From the assortment plan, the merchandising plan can be made. “Evaluate your store space. Do you have the proper display fixtures?” Ralph asks. He suggests talking to professional fixture companies about affordable “off-the-shelf” merchandising solutions and asking accessory suppliers about vendor displays that highlight particular items.
“Merchandise in categories, together with proper signage,” he says. Fashion items should be most visible. “Fashion purchases are emotional. If a customer sees something they like, they may buy it. If they can’t see it, the chances of them buying are sl
Every day we use cellular telephones. We place calls, text message, plan our day and receive calls on our cell phones.We also observe other people walking down the street seemingly hard wired to their cell phones. Just go to in any restaurant in the United States, sit down for a quiet dinner, and you will soon be barraged by cell phone conversations. When you get up from you table to go to the restroom, you will hear other people in stalls talking on their cell phones.Does this create more stress in your life? Yes it does.Do people who are constantly on their cell phones experience more stress than those of us who are
To determine which accessories you plan to sell, it’s obviously best to look at what handset models you carry and match accessories to them. “This process will identify why items are missing from your current assortment and which items overlap,” explains Ralph.
It is also important to organize accessories based on categories (i.e. utilitarian versus fashion accessories, car accessories, Bluetooth, etc.) and also carry a range of items that clearly vary based on features and price. “Look at it from the consumer’s point of view and build your assortment from there.”
2. Merchandising
From the assortment plan, the merchandising plan can be made. “Evaluate your store space. Do you have the proper display fixtures?” Ralph asks. He suggests talking to professional fixture companies about affordable “off-the-shelf” merchandising solutions and asking accessory suppliers about vendor displays that highlight particular items.
“Merchandise in categories, together with proper signage,” he says. Fashion items should be most visible. “Fashion purchases are emotional. If a customer sees something they like, they may buy it. If they can’t see it, the chances of them buying are sl
One of the certain aspects of working life is that unexpectedly you can be assigned a project to do. In fact if you are building a business of your own you will have long-term projects that are essential to its profitable development.But in order to ensure the smooth and successful running of your business it's vital to have efficient systems in place to deal with these projects. Most of them will have deadlines for completion at some point in the future. But it is how you deal with these deadlines that will determine how efficient you are at managing your business.The simple thing to do is to schedule the project in your diary for
2. Merchandising
From the assortment plan, the merchandising plan can be made. “Evaluate your store space. Do you have the proper display fixtures?” Ralph asks. He suggests talking to professional fixture companies about affordable “off-the-shelf” merchandising solutions and asking accessory suppliers about vendor displays that highlight particular items.
“Merchandise in categories, together with proper signage,” he says. Fashion items should be most visible. “Fashion purchases are emotional. If a customer sees something they like, they may buy it. If they can’t see it, the chances of them buying are sl
Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.He laid out some of the best newspaper ad tips I'd ever heard. Tips that can save anyone money and make things go a lot more smoothly.And one of the best secrets he told me -- which sounds really obvious, but is still a secret to most people -- is when you’re looking at buying newspaper advertising, one of the things you should do is form a relationship with a representative.In other words, deal with one person and get to know them, let them know you and what you're doing, and try to have a real business relationship with the pe
“Merchandise in categories, together with proper signage,” he says. Fashion items should be most visible. “Fashion purchases are emotional. If a customer sees something they like, they may buy it. If they can’t see it, the chances of them buying are slim. Your merchandising will act as a silent salesperson, complementing the efforts of your sales team.”
3. Pricing and promotions
Base pricing should be relative to your competition’s pricing and strategy, Ralph says. “You don’t need to have the lowest price,” he adds, however. “In fact, many retailers leave thousands of dollars in profitability on the table by pricing their accessories too low.”
Ralph suggests setting your base pricing then creating bundles or package deals. “This gives your customers a reason to buy multiple items, increasing your revenue and profitability; and just as importantly, it gives your sales team a value proposition and something to get excited about.”
4. Training
Product knowledge and sales techniques are paramount. “Your staff needs to know what you carry, where to find it, how it works and what it fits.” A big challenge is encouraging the sales team to take the extra step in asking customers to buy accessories, notes Ralph. “They often feel guilty asking… (or) prejudge and don’t think (customers) want them, or that customers don’t have the money.” The sales team must shed their insecurities and offer up accessories confidently, just as they do handsets. Ralph suggests pairing accessory sales training with a strong incentive program.
5. Sales incentives
“Motivate your team,” he says. “It’s the old ‘what’s in it for me?’ routine.” Ralph says that although most retailers offer salespeople incentives to push accessory sales, one way to “kick start” a sales drive is to offer short-term incentives that aren’t necessari
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