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    ve their attention on the benefit, gain or advantage of the thing they wish to acquire. Whilst they tend to be goal driven and are unlikely to procrastinate, they may not see the pitfalls along the way!

    These are the extremes of “away from” and “toward”, and mos

    3 Mistakes You Can't Afford To Make When You Write A Press Release
    You have the story of a lifetime. Editors are going to drop their jaws in amazement. You just can’t wait to get the press release on their desk. You fire up the fax machine, hit the go button and then rush over to your phone to wait for the calls. And nothing happens. You check your confirmation sheet, 500 faxes sent out successfully, but still nothing happens. Chances are you’ve made on
    In our sales training programs, we spend a great deal of time teaching our students how to detect and respond to specific motivation patterns that are known in NLP as “meta programs”. These little beauties are like a set of directions for the way we engage in the behaviour that we do, the way we make the choices that we do. And of course the choice to buy or not buy is one which is crucial to the success or otherwise of the sales professional, so one thing every sales professional must make it his/her business to know, are the meta programs.

    Although all the meta programs are dead simple to grasp, we like to start with the “away from/towards” meta program because it’s just so darned obvious, and often it’s also the “clincher”!

    Away From/Towards Meta Program

    People who are motivated “away from” have their attention on the thing they wish to avoid. They make progress by moving away from problems, painful feelings, or situations of disadvantage. These people often plan well for contingencies!

    People who are motivated “toward” have their attention on the benefit, gain or advantage of the thing they wish to acquire. Whilst they tend to be goal driven and are unlikely to procrastinate, they may not see the pitfalls along the way!

    These are the extremes of “away from” and “toward”, and mos

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    viour that we do, the way we make the choices that we do. And of course the choice to buy or not buy is one which is crucial to the success or otherwise of the sales professional, so one thing every sales professional must make it his/her business to know, are the meta programs.

    Although all the meta programs are dead simple to grasp, we like to start with the “away from/towards” meta program because it’s just so darned obvious, and often it’s also the “clincher”!

    Away From/Towards Meta Program

    People who are motivated “away from” have their attention on the thing they wish to avoid. They make progress by moving away from problems, painful feelings, or situations of disadvantage. These people often plan well for contingencies!

    People who are motivated “toward” have their attention on the benefit, gain or advantage of the thing they wish to acquire. Whilst they tend to be goal driven and are unlikely to procrastinate, they may not see the pitfalls along the way!

    These are the extremes of “away from” and “toward”, and mos

    Managing Work, Inspiring Life
    Think about your office environment for a moment. Frantic meeting schedule and looming deadlines aside, how conducive is your workplace to stimulating playful imagination and creative brainstorming?Innovative organizations have created environments which reinforce the following:Freedom to Succeed and Fall Flat on Your Face. Remember Babe Ruth struck out three time
    a programs.

    Although all the meta programs are dead simple to grasp, we like to start with the “away from/towards” meta program because it’s just so darned obvious, and often it’s also the “clincher”!

    Away From/Towards Meta Program

    People who are motivated “away from” have their attention on the thing they wish to avoid. They make progress by moving away from problems, painful feelings, or situations of disadvantage. These people often plan well for contingencies!

    People who are motivated “toward” have their attention on the benefit, gain or advantage of the thing they wish to acquire. Whilst they tend to be goal driven and are unlikely to procrastinate, they may not see the pitfalls along the way!

    These are the extremes of “away from” and “toward”, and mos

    Make the Most of Advertising Balloons
    It takes creativity to make attractive and effective method of advertising. Depending on what you want to get endorsed for popularity through advertisement, it is interesting to keep in mind about using balloons to advertise your product.Advertising balloons are specialized by some companies to provide interesting visual advertising for suitable brands. It has been tested to get most att
    re motivated “away from” have their attention on the thing they wish to avoid. They make progress by moving away from problems, painful feelings, or situations of disadvantage. These people often plan well for contingencies!

    People who are motivated “toward” have their attention on the benefit, gain or advantage of the thing they wish to acquire. Whilst they tend to be goal driven and are unlikely to procrastinate, they may not see the pitfalls along the way!

    These are the extremes of “away from” and “toward”, and mos

    Preprinted Bar Code Labels
    Bar code labels that are manufactured by companies and are retailed to other establishments are called preprinted bar code labels. Preprinted bar code labels are bought and used by establishments that do not have infrastructure to make their own.Preprinted bar code labels are encoded using computers and sequentially numbered by the companies that manufacture them. These labels are designe
    ve their attention on the benefit, gain or advantage of the thing they wish to acquire. Whilst they tend to be goal driven and are unlikely to procrastinate, they may not see the pitfalls along the way!

    These are the extremes of “away from” and “toward”, and most of us are somewhere in between.

    Case Study

    Madeleine was a sales manager of a team of 8. Times were tough and the team was struggling, so Madeleine decided to “motivate” the team by offering bonuses for higher sales.

    Consequently 2 members of Madeleine’s team actually got higher sales. 2 were unchanged, and 4 actually got worse! What happened?

    The answer to this puzzle is easy once you understand that each of us is motivated away from pain and toward pleasure. However, we are motivated in different proportions of “toward” and “away” and individuals have a “critical point” along a continuum which is their prime motivating point. The 2 members who improved were almost entirely “toward” motivated, meaning that they were easily inspired by reward. The 2 who were unchanged actually needed to have a little “pain” built in. Without that, their motivation “recipe” wasn’t quite right. The 4 who got worse would possibly have improved if no bonus were offered, but instead the consequences of failure were made very clear!

    Are

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