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Dramatise Your Ideas
Do you remember: ‘I' ll make him an offer he can’t refuse” - From the movie: The Godfather. Why? It was dramatised and in terms of what Don Corleone was trying to say: “Do as I say or I’ll kill you!”, I’m pretty sure you have a good pictu

iative work with marketing to sell the project within the organization! Marketing needs to play as important role in your internal communication as they do in your external comm

Equity Theory And Employee Motivation
In business, the Equity Theory of employee motivation describes the relationship between how fairly an employee perceives he is treated and how hard he is motivated to work. Peter Drucker, an author who specialized in economics, first propo

Do you use your marketing to sell inside your organization? Few projects are on time and under budget? These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?

Do you include them in your internal communications and projects? Are you ever forced to sell an internal project? Would it help if your marketing department was part of it? On the next important initiative work with marketing to sell the project within the organization! Marketing needs to play as important role in your internal communication as they do in your external comm

You Should Interview the Interviewer, Too
I know what you are thinking. You’re thinking, “Wait a minute. Wouldn’t that be somewhat presumptuous if I were to ask the interviewer questions?” No. The truth of the matter is they want to see that you have enough intelligence and business

and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?

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mportant is making an impact or creating a burning desire to get it done . Who is best at creating a burning desire than your marketing department?

How Do I Answer The Phone?
Most people starting in business are great at what they do – be that manufacturing, joinery, website design or whatever, but they aren’t that great at what every business needs to function – administration! As a virtual assistant I often ge

your internal communications and projects? Are you ever forced to sell an internal project? Would it help if your marketing department was part of it? On the next important initiative work with marketing to sell the project within the organization! Marketing needs to play as important role in your internal communication as they do in your external comm

Thoughts on Employee Benefits
At the dawn of the twentieth century, Henry Ford had the revolutionary idea that the people who worked for him should be able to afford the products they built. Fast forward to the dawn of the new millennium when the CEO of one of the larges

iative work with marketing to sell the project within the organization! Marketing needs to play as important role in your internal communication as they do in your external communication.

Internal Marketing Suggestions:

1. Give it a name? So many times the sales & marketing will call it by a company name and operations will use it by the work order number. We cause a division between before it ever starts. It is also a lot easy to get behind a "Name" than Job #1405098-78965.

2. Next, work with marketing on the key milestones and the critical points of the project. Create an event on that day or reward. Plan celebrations based on the importance of the event. More importantly, leave everyone know the importance of the date beforehand.

3. A good project has completion criteria and save the biggest celebration for that. Have marketing recognize key cont

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I shop therefore I am? As Ireland's largest shopping centre opened in Dundrum and consumer spending rocketed across the country, 2005 was a year in which our love affair with brands showed little signs of abating.

What are some simple things you could give away that would be easy and fun for you to create, and that could really make a difference for your clients?

If you're thinking of buying something wholesale and aren't sure if you're paying what you should be paying for it, this article will give you some things to look out for.

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