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Other Added - Steps to Easier Speech Writing
As the famous joke goes, nothing in life is certain, but death and taxes. However, even though all of us have to pay taxes, I have never met a tax accountant who says that "everyone" is a client. Rather, tax accountants focus on different market niches. Some work with small businesses, some work with corporations, and some concentrate exclusively on high net worth clients.However, I have seen several people claim that everyone is their target market. Not so. I always tell my clients that three conditions have to be met for someone to be your potential client - they need your services/products, want your services/products, and are able to afford them.Unless your potential clients meet all of the conditions above, you will not be able to convert potential clients into actual clients. It is not wise for company that sells upscale vacations in the South of France to target college students. While they m
Make sure your instructions are written for your audience, not your organization. People who buy products need to know how to assemble/install/use the product as easily as possible. And because many people are technodorks like me, instructions need to be understood by the lowest common denominator.Logically, then, you might think the best person to write instructions for technodorks like me is someone who knows every last detail about the product, how it was made, how it works, what it does, and what its inside leg measurement is.In other words, an expert. This could not be further from the truth.Instructions should never be written by experts Quite simply, experts know too much. Consequently they are very prone to making the mistake of assuming the reader knows a little bit about the subject matter already. To an expert, the fact that before you begin assembling t
• SDRAWKCAB KROW. (Work backwards) Think of your speech as if it were a road trip. You wouldn't start out on the road if you didn't know where you were going. If you had to crunch your entire presentation down to one or two sentences what would they be? Once you know these one or two sentences you have your theme and the message you want your audience to walk away with. Now you can build a well-organized speech your audience can follow. Keep referring back to these one or two sentences and insure your not headed off on a verbal detour as you are writing your speech. Ask yourself, "Does this add to or take away from my message?" If it takes away from it, even a little bit, dump it from your content.
• FIND THE FACTS. Every once in a while you will be asked to speak on a subject that is not a part of your core capabilities. Here it is very important that you spend the time doing the research to insure you get all the facts, and that you get them straight. Luckily for us the Internet has made this task far easier than it was in the past. However, there is another side to that coin. The Internet has made available a mass of information that can quickly intimidate even the veteran speaker. So zero in on your message and weed out the information that does not add to that message. In your research do not forget about the old faithful resources like newspapers, libraries etc.
• GRAB THEM FROM THE BEGINNING. Take the time create an opening that hooks your audience from the very start. Some ways to accomplish this are moving stories, disquieting statements, humor, famous quotes, and though provoking questions. Whichever technique you use, use it powerfully and use it effectively. Your opening is just about the most important part of your speech. You want to take their mind away from whatever they are preoccupied with and focus their attention on your message. An effective opening does this for you. An effective opening will also build rapport and c
When reading Trade Journals it becomes quite obvious of the problems with many of the articles. They appear to be news worthy articles, but are simply trying to bend the mind of the reader over to their view of the industry in order to sell them something. Of course for the Trade Journal it works because it is free filler articles and means less cost in paying writers. It also gives the chance that the author of the articles or series of articles may advertise in the Trade Journal in the future.This is such common practice in trade journals that no one ever calls it into question in public, but privately they do think about this problematic situation. There is something that is worse than an industry professional writing such articles and that is a former expert in the field who has been away for 20-years from the industry commenting on the current direction of the Industry.It is like a PhD in a tec
• SDRAWKCAB KROW. (Work backwards) Think of your speech as if it were a road trip. You wouldn't start out on the road if you didn't know where you were going. If you had to crunch your entire presentation down to one or two sentences what would they be? Once you know these one or two sentences you have your theme and the message you want your audience to walk away with. Now you can build a well-organized speech your audience can follow. Keep referring back to these one or two sentences and insure your not headed off on a verbal detour as you are writing your speech. Ask yourself, "Does this add to or take away from my message?" If it takes away from it, even a little bit, dump it from your content.
• FIND THE FACTS. Every once in a while you will be asked to speak on a subject that is not a part of your core capabilities. Here it is very important that you spend the time doing the research to insure you get all the facts, and that you get them straight. Luckily for us the Internet has made this task far easier than it was in the past. However, there is another side to that coin. The Internet has made available a mass of information that can quickly intimidate even the veteran speaker. So zero in on your message and weed out the information that does not add to that message. In your research do not forget about the old faithful resources like newspapers, libraries etc.
• GRAB THEM FROM THE BEGINNING. Take the time create an opening that hooks your audience from the very start. Some ways to accomplish this are moving stories, disquieting statements, humor, famous quotes, and though provoking questions. Whichever technique you use, use it powerfully and use it effectively. Your opening is just about the most important part of your speech. You want to take their mind away from whatever they are preoccupied with and focus their attention on your message. An effective opening does this for you. An effective opening will also build rapport and c
From the Eye of the Potato: How complicated does a business have to be anyway? Well, here's how I got started when I was just a snot-nosed kid.Paul Henderson is an old friend of mine.I used to win a lot of marbles at school during the day.After school, I'd go over to Paul's house where he, by his good shooting, arbitrary game rules, and if necessary "cheating," would win all of my marbles.This would make me very angry.He would then give me 5 marbles back so that I could fill my pockets at school the next day and then let him "win" them from me again.Sometimes his brother, Dick, would give me a can of marbles if he felt that I'd been ripped off too much.I saw both of these gents at our 50th wedding anniversary party a couple of years ago. It was great to see them again.Paul was born with "business" stamped in his brain. He was sharp, shrewd, and energetic. He
• FIND THE FACTS. Every once in a while you will be asked to speak on a subject that is not a part of your core capabilities. Here it is very important that you spend the time doing the research to insure you get all the facts, and that you get them straight. Luckily for us the Internet has made this task far easier than it was in the past. However, there is another side to that coin. The Internet has made available a mass of information that can quickly intimidate even the veteran speaker. So zero in on your message and weed out the information that does not add to that message. In your research do not forget about the old faithful resources like newspapers, libraries etc.
• GRAB THEM FROM THE BEGINNING. Take the time create an opening that hooks your audience from the very start. Some ways to accomplish this are moving stories, disquieting statements, humor, famous quotes, and though provoking questions. Whichever technique you use, use it powerfully and use it effectively. Your opening is just about the most important part of your speech. You want to take their mind away from whatever they are preoccupied with and focus their attention on your message. An effective opening does this for you. An effective opening will also build rapport and c
Small vending machines allow you to get great vending values out of a small vending space. They are perfect for grocery stores, specialty shops, discount stores, barber or beauty shops, department stores, indoor swap meets or flea markets, convenience stores, and pharmacies. Small vending machines are also ideal for government buildings such as city halls and local social service offices. Trouble free service, high capacity, and reduced service calls are the advantages of small vending machines.Due to their small size, small vending machines can be placed in many more places than a cola or snack machine can. Tempered glass panel, real time clock, lighting and refrigeration control, full range diagnostic menus, and durable powder coated finishes are the major features of many small vending machines. Some of them are small enough to be hung on a wall.Small vending machines offer convenience, competiti
• GRAB THEM FROM THE BEGINNING. Take the time create an opening that hooks your audience from the very start. Some ways to accomplish this are moving stories, disquieting statements, humor, famous quotes, and though provoking questions. Whichever technique you use, use it powerfully and use it effectively. Your opening is just about the most important part of your speech. You want to take their mind away from whatever they are preoccupied with and focus their attention on your message. An effective opening does this for you. An effective opening will also build rapport and c
Today, the advertising job has become so complex that normally, no business firm chooses to handle the function directly. They employ advertising agencies. And the advertising agency has become a major institution in the field of advertising and marketing.The advertiser- advertising agency relationship is a very crucial aspect of advertising management. Only when the advertiser and the advertising agency work in close contact and collaborate with each other can the advertising function can be carried out effectively and successfully. The collaboration cannot be limited to the mechanics of developing the advertisements; it has to pervade the entire task of marketing communications.The firm and the agency must work together in media selection, theme development, message construction and copy development. It is essential that the agency have all the relevant information about the firm, its products and
• THEME IT AND SPICE IT UP. The human mind does not learn in swells of information. It learns in small increments. So one of the greatest retention tools you can build into your speech or presentation is a repetitive theme. Your theme will serve as a great memory aid, helping you through your presentation from opening to close and giving a level of continuity to your audience. Be sure to theme your title as well! Use the title and the introduction of your presentation to get your audience interested in the topic before you have uttered a single word. Again, you will need to know exactly what your speech's goal is then theme the title to accomplish that goal. For example, if your objective is to share with your audience ten ways to save on their taxes, then a possible title could be "Taxes ? from their pocket to yours, not the other way around." Then use anecdotes to drive home the message of your speech and your theme. Collect stories and anecdotes and store them away for future use. You can get them from newspapers, magazines and on the web. I have two file folders full of material that I pull out when I need a story to help me drive home a point.
• SPEAK LIKE THE EXPERT. Given the fact that you are the one in front on the audience, it is safe to assume that you know more than the majority of those listening to your speech. So go up there with the confidence that you are the expert. You've done your homework, you have researched and rehearsed your material and you have it down cold. Confidently make your way to the stage and give them what they are waiting for. I have yet to find an audience that wants a speaker to fail. In fact most audiences are very forgiving when you stumble (both physically and verbally), many even offer some assistance during these awkward times. Before you go on stage, breathe deeply a few times and practice saying these words: Red leather, yellow leather. This will not only take you mind off the butterflies in your stomach but it will help loosen up your lips and tongue.
• PRACTICE PRACTICE PRACTICE. Read the material to yourself 5-10 times quietly. Read t
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