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    Marketing Strategy and Template for Independent Professionals
    Having a marketing strategy and marketing approach is very important. Thus, instead of recreating the wheel, here is a short, sweet, easy-to-understand marketing strategy template to help you place your ducks are in a row in designing your marketing strategy. MARKETING STRATEGY FOR INDEPENDENT PROFESSIONALS ...coaches, consultants, accountants, lawyers... GENERAL OVERVIEW Business Strengths Our extensive knowledge of the adventure travel industry is our greatest strength, in addition to our positioning in the region. Business Weaknesses The greatest weakness our business faces is our ability to handle new competition. Currently, we are the only providers of our services in the area, and any competitor that moves in will pose a threat to our stability. BUSINESS GOALS Profit Our current profit goals are: Year Two: $__________ post-tax profit Year Three: $________ post-tax profit We have
    or two earlier than to overrun your time.

    Many speakers find it difficult to guage their time. As a rough guide the speed ought not to drop below 120 words or exceed 150 words per minute, other than in exceptional circumstances.

    #1 Introduction

    Firstly a look at the introduction for the presentation (i.e. tell 'em what you are going to say). Some suggestions:-

    I ~ Start with something which is particularly Interesting or unusual, something your audience may

    Sustaining a Long Interview
    With some of the interviews running over multiple hours and sessions sustenance is a major issue as well. How can you be enthusiastic, attentive and energetic after 3 hours of one-on-one interviewing and 2 hours of group interviewing and more to come? The mind and body work together in tandem, if one is overworked and exhausted it affects the other. Here are some tips to help you get through that long important day:The Mind To feed our mind for a energetic day spend a few minutes (preferably 15 minutes to half-an-hour) in the morning of the interview on meditation or simple deep breathing and focusing on positive thoughts – you are helping yourself clear your thoughts and bring oxygen to your brain. And immediate effect would be a collected thought process, stress-release and instant peace! Also give a few minutes to stretch to let go off the body tension. Stretch before the interview and stretch during breaks.<
    Maybe you are one of the lucky ones, but making a speech or giving a presentation still gives me the jitters, even though I have done many over the years. My heart will start to thump away like mad and my voice often goes a little shaky when I start out. Nevertheless, like most things in life, this nervousness can be overcome and most of us can put on a decent performance, providing we prepare properly and follow a few basic steps.

    For example, I always learn my opening paragraph by heart but still write this out in full. I then start off by reading this from my cards or papers. This allows my voice time to settle down and the familiarity of the words helps to ease my nerves. Once the opening paragraph is out of the way I move on to just using notes for the rest of my talk. By then I'm usually fairly in control. A speech doesn't sound right if you simply read continuously, word for word, from what you have written down.

    I'm probably getting a bit ahead of myself, so I'll start at the beginning of preparing for a presentation of some kind. Traditionally they are expected to have an introduction, a middle and an ending. This may sound obvious but watch a lot of inexperienced speakers and you will see how they do not always follow this format. Everything can then turn into a jumble, with no real flow or continuity and often you can't be quite sure when they have actually finished, other than everything goes quiet!

    Let's look at these three parts:-

    #1 Introduction ~ This is where you tell 'em what you are going to say.

    #2 Middle or Main Body ~ Now you tell 'em

    #3 Ending or Summary ~ And finally you tell 'em what you said.

    To balance a talk properly 10% of your allotted time should be for the introduction, 80% for the main body and the final 10% for your summary. A thirty minute talk, for example, would have 3 minutes allocated to both the intro and summary and 24 minutes for the main body. It is always preferable to finish a minute or two earlier than to overrun your time.

    Many speakers find it difficult to guage their time. As a rough guide the speed ought not to drop below 120 words or exceed 150 words per minute, other than in exceptional circumstances.

    #1 Introduction

    Firstly a look at the introduction for the presentation (i.e. tell 'em what you are going to say). Some suggestions:-

    I ~ Start with something which is particularly Interesting or unusual, something your audience may

    Small Business Marketing - Understanding the 7 Step Sales and Marketing Cycle
    One of the biggest myths as it relates to business comes from one of my favorite movies of all time, 'Field of Dreams'. In the movie, Ray Kinsella, is inspired by a mysterious voice telling him to follow his dreams. The voice says, 'If you build it, they will come'. True to Hollywood storytelling, Ray does build 'it' and 'they' do indeed come.Unfortunately, it doesn't work the same in business. Many business owners have the false idea that if they have the very best product or service, they are guaranteed instant success. In essence, 'if [they] build 'it', 'they' will come.An incredible, 'knock your socks off' product or service does not guarantee success.If you're like most small business owners, you've doing everything you know how to do, but you're still not attracting enough new customers. You've tweaked your website. You've increased the size of your yellow pages ad. You've even sent out direct mail pieces designed to generate
    ll write this out in full. I then start off by reading this from my cards or papers. This allows my voice time to settle down and the familiarity of the words helps to ease my nerves. Once the opening paragraph is out of the way I move on to just using notes for the rest of my talk. By then I'm usually fairly in control. A speech doesn't sound right if you simply read continuously, word for word, from what you have written down.

    I'm probably getting a bit ahead of myself, so I'll start at the beginning of preparing for a presentation of some kind. Traditionally they are expected to have an introduction, a middle and an ending. This may sound obvious but watch a lot of inexperienced speakers and you will see how they do not always follow this format. Everything can then turn into a jumble, with no real flow or continuity and often you can't be quite sure when they have actually finished, other than everything goes quiet!

    Let's look at these three parts:-

    #1 Introduction ~ This is where you tell 'em what you are going to say.

    #2 Middle or Main Body ~ Now you tell 'em

    #3 Ending or Summary ~ And finally you tell 'em what you said.

    To balance a talk properly 10% of your allotted time should be for the introduction, 80% for the main body and the final 10% for your summary. A thirty minute talk, for example, would have 3 minutes allocated to both the intro and summary and 24 minutes for the main body. It is always preferable to finish a minute or two earlier than to overrun your time.

    Many speakers find it difficult to guage their time. As a rough guide the speed ought not to drop below 120 words or exceed 150 words per minute, other than in exceptional circumstances.

    #1 Introduction

    Firstly a look at the introduction for the presentation (i.e. tell 'em what you are going to say). Some suggestions:-

    I ~ Start with something which is particularly Interesting or unusual, something your audience may

    Small Business Outsourcing Can Work Wonders for You!
    Work hard for success is what you will hear everywhere. But have you ever thought about implementing a smart move to be successful. Well outsourcing is the smartest business move that you can make for your small business. There are many small business ventures that can implement small business outsourcing to earn profit. Yes, there are many benefits of outsourcing, but until you implement the process you will not actually know how beneficial small business outsourcing can be for your business.Small businesses have less number of staff and this can at times be a constraint to meet deadlines and complete work in time. However, small business outsourcing must not be seen as a means to meet any temporary deadlock or pending work. In fact you can profit and prosper more in your business if you think of taking up small business outsourcing on a long term basis for your company.The internet is a great source for you to find out people who will do the w
    beginning of preparing for a presentation of some kind. Traditionally they are expected to have an introduction, a middle and an ending. This may sound obvious but watch a lot of inexperienced speakers and you will see how they do not always follow this format. Everything can then turn into a jumble, with no real flow or continuity and often you can't be quite sure when they have actually finished, other than everything goes quiet!

    Let's look at these three parts:-

    #1 Introduction ~ This is where you tell 'em what you are going to say.

    #2 Middle or Main Body ~ Now you tell 'em

    #3 Ending or Summary ~ And finally you tell 'em what you said.

    To balance a talk properly 10% of your allotted time should be for the introduction, 80% for the main body and the final 10% for your summary. A thirty minute talk, for example, would have 3 minutes allocated to both the intro and summary and 24 minutes for the main body. It is always preferable to finish a minute or two earlier than to overrun your time.

    Many speakers find it difficult to guage their time. As a rough guide the speed ought not to drop below 120 words or exceed 150 words per minute, other than in exceptional circumstances.

    #1 Introduction

    Firstly a look at the introduction for the presentation (i.e. tell 'em what you are going to say). Some suggestions:-

    I ~ Start with something which is particularly Interesting or unusual, something your audience may

    Agenda-ize to Make Your Meetings More Productive
    Every business that I have ever seen has meetings of some kind. Some are productive but the vast majority of meetings start late, rehash some old stuff, and end even later, rarely producing much in the way of progress. It seems that many meetings happen by inertia, existing because they always have existed and will always exist no matter if they produce anything of value. This is expensive in terms of wasted time and talent. If your business is in this endless loop of non-productive meetings I have one word to help you produce more from future meetings – “Agenda.”An agenda lists the order of the meeting and should be posted to all participants before the meeting. Begin the agenda by stating the purpose of the meeting, the anticipated outcome(s), and the time the meeting will end. When everyone meets to work on the stated issue(s), they will know why they are there, what is to be accomplished, and the time limitations that will be imposed. The ag
    This is where you tell 'em what you are going to say.

    #2 Middle or Main Body ~ Now you tell 'em

    #3 Ending or Summary ~ And finally you tell 'em what you said.

    To balance a talk properly 10% of your allotted time should be for the introduction, 80% for the main body and the final 10% for your summary. A thirty minute talk, for example, would have 3 minutes allocated to both the intro and summary and 24 minutes for the main body. It is always preferable to finish a minute or two earlier than to overrun your time.

    Many speakers find it difficult to guage their time. As a rough guide the speed ought not to drop below 120 words or exceed 150 words per minute, other than in exceptional circumstances.

    #1 Introduction

    Firstly a look at the introduction for the presentation (i.e. tell 'em what you are going to say). Some suggestions:-

    I ~ Start with something which is particularly Interesting or unusual, something your audience may

    Thank God for Small Blessings Like Ice Cream
    The blazing heat of summer as well the frequent heat waves that racks the state has brought back the popularity of ice cream as a way to escape the heat. Not only that, it seems that sugar free and fat free ice creams are losing ground in favor of the old tasty, sweet and full ice creams we liked so much when we were kids. This is not really so surprising. With the increasing problems we are having with the economy and the increasing pressure to manage our finances, ice creams represents a cheap and effective way to chase away the blues. This is the reason why ice cream manufacturers and ice cream vendors are having a field day selling the old style ice cream with some relatively new additions like the smoothies that includes frozen custard, a variation of the old style ice cream with egg as an additional flavoring.These relatively new ice creams production process reverts back to the old fashioned way of ice cream production which is hand mixed an
    or two earlier than to overrun your time.

    Many speakers find it difficult to guage their time. As a rough guide the speed ought not to drop below 120 words or exceed 150 words per minute, other than in exceptional circumstances.

    #1 Introduction

    Firstly a look at the introduction for the presentation (i.e. tell 'em what you are going to say). Some suggestions:-

    I ~ Start with something which is particularly Interesting or unusual, something your audience may not be expecting. Try and think of a way to grab their attention

    N ~ Demonstrate the Need for the audience. Try to make it personal for them all. Convince them that they 'need' to give you their attention. Show the importance of the topic for each member of your audience.

    T ~ Give the Title of your presentation.

    R ~ Indicate the Range of your talk. Say what you will be including and what you must leave out. Tell them how long your presentation will last and whether you will be answering any questions

    O ~ Establish the Objectives for your talk. Explain to the audience what they will know, or will have learnt, by the time you have finished, and how you expect them to react to what you have said.

    Use this introduction to set the route which you intend to navigate, so they will be aware as to what you are going to tell them.

    #2 Middle or Main Body

    Now we move on to the Main Body of the talk (i.e. tell 'em). Here are a few things to consider:-

    (a) The stages of the development of your theme should be very clear in your own mind.

    (b) Only make those points which are fundamental to your objectives.

    (c) To help you emphasise your points use (i) examples, (ii) analogies and (iii) any visual aids or objects that can be shown.

    (d) Be sure that your linking summaries are both accurate and adequate for the purpose.

    (e) Don't labour any arguments with repetitions. Instead illustrate and reinforce your points wherever possible (perhaps with i, ii or iii as above)

    (f) Present your arguments so that only the main or important points will be remembered. Your system of priorities is important.

    #3 Ending or Summary

    Finally we have the Summary (i.e. tell 'em what you said)

    Don't end suddenly or stop too abruptly. Your finish must be part of the overall plan. The closing sentences of a well delivered talk will tend to linger in the minds of your li

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