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Other Added - CaseCampToronto 3 Review
Have you ever seen what you thought could have been a great business but for some reason it doesn't catch on? What you will learn here is how to avoid:- Frustration - Mistakes - HeartacheHere you will have the right thought process when giving your business a name that will be remembered. You've heard it a million times. Perception is everything. Regardless of whether it's the truth, perception is what rul
Legal services are rather popular in the States, resulting in huge profits for their owners. However, the services of lawyers are not cheap and are still not available to everybody. Reducing the costs for legal help would give a chance to find new potential customers and develop a new segment of case study market. Legal study outsourcing presents one of the ways of decreasing the costs for running legal help firms. Certain law co
1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to ha
The quality of a lead has been debated for years and will continue to be debated for the foreseeable future.Why?Because there is no standard definition for a quality lead. Advertisers and marketers typically try to define lead quality by asking questions like: Is a quality lead defined by conversion based on time? Is it based on Return on Investment (ROI)? These questions will continue to go unanswered because diffe
1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel
Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to h
Making a living out of selling Logo Designs can be fraught with danger. Cuthroats willing to slash your throat on street corners, drug crazed thugs and conniving conmen are just some of the things to avoid. Its a jungle out there so make sure your logo design is bulletproof.Buy Low - Sell high In terms of outlay the resources you'll need to produce your logo designs are pretty minimal and the returns can be huge. What
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to h
It is essential that when you start a non-profit group that you fully consider all the implications of the message you send out. A simple catchy slogan can destroy all the good will intent if done incorrectly. Let's look at a case study shall we?The "Me to We Organization" was started to help the Children of the World, its headquarters are in Canada, but like many non-profit organizations it will gladly take volunteers or
2. Branding Botswana by Malcolm Allen from Placebrands
Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. The presentation was very cool but the content was kind of lacking and Malcom didn't seem to h
One of the most popular questions I get from people is on how to generate even more leads to their business, get more exposure and visibility to attract more prospects that will eventually turn into paying clients.I’ve often said that the 3 best ways to attract clients quickly and consistently are:consistent networking, a stay-in-touch vehicle such as an ezine, and a Clien
3. Aeroplan Activation Sequence by Ian Giles from ThinData
The Aeroplan case involved the new user activation process and how users interact with it through their email. Ian provided some before and after samples of the email activation and how the emails were improved to achieve Aeroplan's goals. Overall Aeroplan's goal seemed to be get the user to use their Aeroplan number as soon as possible. The adjusted email focused on bringing the users temporary electronic card forward up higher in the message and reducing some of the graphic placements.
4. Family Guy vs. American Dad by Ryan Ginsberg from Fuel Industries
Fuel really stole the show in terms of interactive presentations. Ryan did a great job of presenting the campaigns goals and integrating into his presentation. He was even able to play the game during his presentation which was great. He presented the traffic to the campaign's mini-site and other online metrics. He was not able to present the conversion rate to sales as this was controlled by Fox. Overall a great case and I hope others w
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