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Other Added - Marketing and Sales in A Presentation
IntroductionWhen the so-called outsourcing revolution began some ten years ago, nations like India were prime targets for companies and other enterprises that were attempting to reduce the costs of certain functions that previous
But most of all presentations is about marketing and not about sales. The sales part comes after the presentation. It is at those moments when someone from the audience comes to you and asks this extra question. You start a conversation and in the end you
It’s no secret that it’s a buyer’s market out there right now and the buyers in this economy are job seekers, who are in a position to be very choosy when it comes to deciding which job they take and what sort of compensation they’re going to
Marketing is about informing many people at the same time, for example by sending a leaflet about a product. The product information is presented in two ways; the objective part and the more emotional part. The objective part is about facts and figures, the emotion is about image and style. You need them both in a presentation as in a marketing campaign. Marketing is one-to-many-activity. The marketing part of a presentation is when you present your slides and you communicate the ideas and all eyes all directed to you. There is no dialogue (yet).
Sales is about interaction, Sales is about now and sales is limited by time. The marketing leaflet could end up in a drawer and appear again after months without losing its power. Sales is working against the clock; when the time’s-up, it is over. Sales is about tenability like the fresh milk that gets spoiled when it is over due. Marketing on the other hand, doesn’t loose it’s power when the (presentation) time is up; even there is no deal (sales) the presentation and marketing effort will remain its power. You need sales during a presentation. You need feedback from the audience to see whether they show some interest. If people ask questions during the presentation it means that the get involved and that is where you are in the selling mode.
But most of all presentations is about marketing and not about sales. The sales part comes after the presentation. It is at those moments when someone from the audience comes to you and asks this extra question. You start a conversation and in the end you m
You have probably seen different kinds of brochures already. From the brochures you find inside banks and restaurants to brochures given to you by business people.Some may be advertising products or services while some brochures may pro
Sales is about interaction, Sales is about now and sales is limited by time. The marketing leaflet could end up in a drawer and appear again after months without losing its power. Sales is working against the clock; when the time’s-up, it is over. Sales is about tenability like the fresh milk that gets spoiled when it is over due. Marketing on the other hand, doesn’t loose it’s power when the (presentation) time is up; even there is no deal (sales) the presentation and marketing effort will remain its power. You need sales during a presentation. You need feedback from the audience to see whether they show some interest. If people ask questions during the presentation it means that the get involved and that is where you are in the selling mode.
But most of all presentations is about marketing and not about sales. The sales part comes after the presentation. It is at those moments when someone from the audience comes to you and asks this extra question. You start a conversation and in the end you
If you as a small business owner have a web site and need to deal on a regular basis with a web hosting provider, web development company or a web site design vendor, you may have experienced less than stellar customer service. During the las
But most of all presentations is about marketing and not about sales. The sales part comes after the presentation. It is at those moments when someone from the audience comes to you and asks this extra question. You start a conversation and in the end you
Throughout our careers we are all required to attend conferences, industry meetings, retreats, strategic off-site meetings. These events are all called different names but the idea is the same – you need to be away from your home or office for
But most of all presentations is about marketing and not about sales. The sales part comes after the presentation. It is at those moments when someone from the audience comes to you and asks this extra question. You start a conversation and in the end you
Are you opening a dollar store? If you are, then don’t forget the music! The right music can result in higher sales and more repeat customers. Having the right music playing in the background can make you money.When preparing for openin
But most of all presentations is about marketing and not about sales. The sales part comes after the presentation. It is at those moments when someone from the audience comes to you and asks this extra question. You start a conversation and in the end you may come to an agreement. To a sale perhaps. For the rest, the presentation will remain in the drawer of people’s heads, like a marketing leaflet.
Knowing that you can't sell anything in a presentation, could serve you when preparing for the presentation.
© 2006 Hans Bool
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