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Other Added - How To Get Press To Come To You
Bad Customer Service does not happen overnight. It is a combination of several controllable and predictable circumstances involving policies, procedures, training, management and personnel.Bad Customer Service is not from bad customers, poorly made product, high prices, poor location, voodoo or moon phases. (I have personally blamed angry customers on the phases of the moon, have you?)Let’s take a moment and examine the item
4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy picture
"I'm gonna make him an offer he can't refuse."Don Corleone, The GodfatherIf you want to improve the response rate to your direct mail the answer may be as simple as making a better offer.For example, a recent mailing by one Positive Response client offered free samples and pulled a 7.5% response. Here are the details:A manufacturer and wholesaler of skin-care products, my client offered free sam
They don’t just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field. And here’s how you can become one too...
1. Your first step is to define your niche. Don’t just choose the whole of your industry. Choosing a particular area that has relevance for people’s lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people’s money, talking about investing for your children’s education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists.
2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can’t handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it.
3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don’t be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus.
4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy pictures
Relationship building and networking does not end with the contract being signed or a handshake. The key to success with current and future clients is following up. Here are three ways to stay in touch and be remembered long after the initial encounter is over:Send a handwritten note. The day after you meet a potential client, write him/her a not stating how much you enjoyed meeting him. Invite him to meet you for a breakfast or l
1. Your first step is to define your niche. Don’t just choose the whole of your industry. Choosing a particular area that has relevance for people’s lives (or their money!) means that you will be more appealing to a journalist or editor. For instance if you are a life coach choosing one area of coaching (say helping people find a new job) is going to be more successful than trying to set yourself up as an expert on everything. Likewise if you deal with investing people’s money, talking about investing for your children’s education and further education will bring you better results as specific situations and articles will bring you into the mind of the journalists.
2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can’t handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it.
3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don’t be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus.
4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy picture
When you get your first job, thinking about different careers is probably the last thing on your mind and fifty years ago, most people entering the workforce would expect to remain with the same employer until the end of their working life. However, the situation has changed radically in recent years and so we all need to know how to manage career transitions if we are to get the best out of our careers. Your ability to deal with change w
2. Get your press release written – who you are and what you do should be summed up clearly and precisely. If you can’t handle writing a press release get hold of a copywriter or contact me for details of my press release writing service. Make sure it has a vibrant and attention grabbing first paragraph as many journalists are too pressed for time to read beyond it.
3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don’t be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus.
4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy picture
We have all had the same, wonderful dream. To get up when you want, work in your pajamas while drinking your daily cup of java, take your family on lavish vacations, and play with the kids when you want to all while earning more money than you can possibly imagine. Oh, it sounds wonderful. And, I am sure that you have probably even gone as far as to check out some of the ads online about home business opportunities that promise incredi
3. Identify your target publications. This might involve some research into what your potential clients read, watch and check out on-line. Don’t be distracted by the thought of getting into gorgeous glossies or huge consumer publications if your clients are more likely to be swayed by something they read in the trade press. Focus.
4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy picture
Corporate restructuring – also known as downsizing or rightsizing – is something that many of us have faced in our career and might yet experience in the future (hopefully not…but you can never tell).I’ve been a victim of corporate restructuring twice in my career. Twice I was laid off and in the first case, the whole company actually closed down so it was actually more than just an organizational restructuring but the result was t
4. Sort out your press release (or get me to do it for you!) and send it, together with your tip of the month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in the body of an email, no attachments, no fancy pictures or logos.
5. Make a date in your diary to send a new one out every month/week. Don’t forget to include your press release at the same time.
6. Make sure you have your extras (photograph, biography, logo) ready to go at all times if requested by a journalist.
7. Give the press a valid number, possibly even your mobile, where it’s going to be easy for them to reach you without having to navigate switchboards or assistants.
8. Don’t forget radio. Even if you think that you’re unlikely to reach a large number of your potential clients by appearing on a particular show (and you can usually do this from home or the office if time is a problem), it’s great to be able to say “as heard on..” and it’s good practical media practice for you. Finally, even though your clients may not be listening, potential press contacts often are!
9. Advertise the fact that you are available for media comments and articles in as many places as possible – on your website, on your business card, in your email signature - and use your published tips to create a portfolio (both online and in a nice funky folder!) to further enhance your reputation as an expert.
Copyright © Paula Gardner 2004. All rights reserved.
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