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Other Added - Media Relations: When Numbers Lie
At one point the Federal Trade Commission had considered that United States based franchisors were to provide franchise disclosures to the potential buyers of foreign countries. This of course is problematic since it is widely known that foreign based companies often steal us trade secrets and copy products
Those findings have huge implications. They mean that although the general public may favor broadcast news, you’re not going to reach the influentials with that story on the 11 o’clock news. Suddenly, that story seen by 211,000 people see
Since there are so many franchise opportunities out there it can be difficult to evaluate them all and decide on the best one for you, especially if you are over the age of 50. Fortunately, there are plenty of franchise opportunities for the 50 plus entrepreneur. Perhaps this brief overview will give you so
You just placed a terrific story on the local news. Your boss asks you how many people saw it.
“Well,” you say, “The latest Nielsen ratings showed that 211,000 people watch the 11 o’clock news on Channel 7 each night.”
“Terrific,” your boss says. “Nice work.”
But do those numbers really mean anything? Raw rating and circulation numbers make it easy for PR professionals to track the effectiveness of their work, but do they tell the complete story?
Too many of us media relations types are under the influence of numbers devoid of context, and we may be doing our clients a disservice in the process.
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But the results of a recent survey make it clear that ten percent of Americans have a hugely disproportionate influence over what the other ninety percent do and buy. The study, released by the research firm NOP World, shows that the influentials persuade the rest of us to eat, drink, wear, like, dislike, watch, listen to, and read the things that they do.
Therefore, any organization seeking press attention needs that ten percent. Measuring media relations success based on raw rating and circulation numbers simply doesn’t work, since those numbers may be comprised exclusively of non-influentials.
WHERE TO FIND THEM
The influentials get their news primarily from the written word. Of the four top mediums, they get their news in the following order: (1) Newspapers (2) Magazines (3) Radio and (4) Television.
The general public gets their news much differently, emphasizing broadcast. They prefer getting their news in this order: (1) Television (2) Newspapers (3) Radio and (4) Magazines.
Those findings have huge implications. They mean that although the general public may favor broadcast news, you’re not going to reach the influentials with that story on the 11 o’clock news. Suddenly, that story seen by 211,000 people seem
Security, as we’ve suggested before, can mean many things, and different measures bring a feeling of security to different people. But the core of security is controlling access – to oneself (and by extension family or coworkers); to personal information; to portable property, or a physical location, or eve
Too many of us media relations types are under the influence of numbers devoid of context, and we may be doing our clients a disservice in the process.
Why? Because just ten percent of the audience matter.
THE INFLUENTIALS
Okay…that’s a bit of an overstatement. The other 90 percent do matter.
But the results of a recent survey make it clear that ten percent of Americans have a hugely disproportionate influence over what the other ninety percent do and buy. The study, released by the research firm NOP World, shows that the influentials persuade the rest of us to eat, drink, wear, like, dislike, watch, listen to, and read the things that they do.
Therefore, any organization seeking press attention needs that ten percent. Measuring media relations success based on raw rating and circulation numbers simply doesn’t work, since those numbers may be comprised exclusively of non-influentials.
WHERE TO FIND THEM
The influentials get their news primarily from the written word. Of the four top mediums, they get their news in the following order: (1) Newspapers (2) Magazines (3) Radio and (4) Television.
The general public gets their news much differently, emphasizing broadcast. They prefer getting their news in this order: (1) Television (2) Newspapers (3) Radio and (4) Magazines.
Those findings have huge implications. They mean that although the general public may favor broadcast news, you’re not going to reach the influentials with that story on the 11 o’clock news. Suddenly, that story seen by 211,000 people see
If you're looking for some church fundraiser ideas, here are a dozen or so that are fairly easy to put together. These church fund raisers are low cost and take some effort, but they do a great job of raising much needed funds.Bake Sale Bake sales are a great way to get everyone together and str
Therefore, any organization seeking press attention needs that ten percent. Measuring media relations success based on raw rating and circulation numbers simply doesn’t work, since those numbers may be comprised exclusively of non-influentials.
WHERE TO FIND THEM
The influentials get their news primarily from the written word. Of the four top mediums, they get their news in the following order: (1) Newspapers (2) Magazines (3) Radio and (4) Television.
The general public gets their news much differently, emphasizing broadcast. They prefer getting their news in this order: (1) Television (2) Newspapers (3) Radio and (4) Magazines.
Those findings have huge implications. They mean that although the general public may favor broadcast news, you’re not going to reach the influentials with that story on the 11 o’clock news. Suddenly, that story seen by 211,000 people see
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WHERE TO FIND THEM
The influentials get their news primarily from the written word. Of the four top mediums, they get their news in the following order: (1) Newspapers (2) Magazines (3) Radio and (4) Television.
The general public gets their news much differently, emphasizing broadcast. They prefer getting their news in this order: (1) Television (2) Newspapers (3) Radio and (4) Magazines.
Those findings have huge implications. They mean that although the general public may favor broadcast news, you’re not going to reach the influentials with that story on the 11 o’clock news. Suddenly, that story seen by 211,000 people see
If you run a mobile carwash business perhaps you have considered different ways to get new customers? Surely, you realize that most of your business comes from word-of-mouth advertising, however there are other easy inexpensive ways to get business and increase your word-of-mouth advertising.All mob
Those findings have huge implications. They mean that although the general public may favor broadcast news, you’re not going to reach the influentials with that story on the 11 o’clock news. Suddenly, that story seen by 211,000 people seems less impressive.
Instead of chasing big numbers – the top rated radio station in town or the largest circulation newspaper, ask yourself who the people are who matter the most, and consider alternate ways of reaching them. Sometimes, the niche magazine that reaches only 7,000 people is better than landing a radio interview beamed into tens of thousands of homes.
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