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Other Added - Marketing-Minded Financial Planners, It's Not Who You Know But What You Know
Do you want to give good customer service and do you want to make sure that the message you send out to your target market and potential customers is
It gets them to take your phone call, or your e-
Throughout our lives we all look back at the choices we’ve made and reflect upon their impact on who we are and what we have become. Some results are
“Who do you know in the media? (Or, sometimes they frame it as, “Who do I need to know in the media?”) Can you get me publicity?”
My answer is always the same. Who you know in the media is only half the game. And it’s the easier half.
I'm a former newspaper reporter, and am on a first name basis with plenty of newspaper reporters. And here’s what you get from knowing someone in the media:
It gets them to take your phone call, or your e-
Dealing with Office Distractions, Part TwoUnnecessary WorkUnnecessary work is a silent productivity killer in the office
“Who do you know in the media? (Or, sometimes they frame it as, “Who do I need to know in the media?”) Can you get me publicity?”
My answer is always the same. Who you know in the media is only half the game. And it’s the easier half.
I'm a former newspaper reporter, and am on a first name basis with plenty of newspaper reporters. And here’s what you get from knowing someone in the media:
It gets them to take your phone call, or your e-
Many multi-million dollar deals begin with the exchange of business cards. The establishment of a trusted business relationship go through the stage
My answer is always the same. Who you know in the media is only half the game. And it’s the easier half.
I'm a former newspaper reporter, and am on a first name basis with plenty of newspaper reporters. And here’s what you get from knowing someone in the media:
It gets them to take your phone call, or your e-
Are you concerned about customer loyalty? Are your customers so loyal that they will stick with you through hell and high water? And if not, you real
I'm a former newspaper reporter, and am on a first name basis with plenty of newspaper reporters. And here’s what you get from knowing someone in the media:
It gets them to take your phone call, or your e-
There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. They represent the lion's share of to
It gets them to take your phone call, or your e-mail. Period. That’s it.
But it’s what you know – your unique expertise and experience - and how you serve it up to those hungry media folks that determines whether you’ll become a media star.
When they know you (or your publicist), they’ll gladly give you 30 seconds on the phone to make your pitch. But – and this is the harsh truth – for you to get into print or on the air, they must make the cold, calculated judgment that what you’ve got is newsworthy. Not even the strongest relationships or friendshi
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