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Other Added - Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
The conventional image of a corporate employee is highly structured, organized, logical, and left-brained. So what do you do as a manager when your most creative people are right-braine
This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients."
The last 3 of the 6 most common worries about setting targets for performance measures are:* challenge 4: Anticipating the consequences of achieving and not achieving the target.
But, let's face it, that's what people watch. Jerry Springer and Maury Povich wouldn't make millions of dollars a year if people hated watching spouses fight and jilted lovers weep.
And have you ever heard of a publication or show that thrived on telling happy stories about good news?
The fact is, the media love problems. The more problems you help clients or customers deal with, the better.
People, bless their sick little hearts and by extension the media too love to hear about problems. Especially when you can discuss them intelligently. Especially when you can help them solve theirs over the media.
This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients." T
Part OneThe miss conception is that it is the billions of ideas that pops into peoples minds all over the globe that make money. I don't want to be the bearer of bad news but ver
And have you ever heard of a publication or show that thrived on telling happy stories about good news?
The fact is, the media love problems. The more problems you help clients or customers deal with, the better.
People, bless their sick little hearts and by extension the media too love to hear about problems. Especially when you can discuss them intelligently. Especially when you can help them solve theirs over the media.
This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients."
Negotiating is an art form. It gives you great power. And if you know how to negotiate correctly, if you know how to structure negotiations so that others get what they want, and you ge
The fact is, the media love problems. The more problems you help clients or customers deal with, the better.
People, bless their sick little hearts and by extension the media too love to hear about problems. Especially when you can discuss them intelligently. Especially when you can help them solve theirs over the media.
This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients."
When it comes to getting mileage out of a sentence few things beat a clich? and it gets even better when the clich? also comes from an old saying.Now we all know that Theres mo
This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients."
How many windows does it take to get to the center of a contact record?If you have spent a decent amount of time in the customer support business as either a technician, manager,
This leads to another of those 80/20 rules that seem to abound in the marketing field. You know, like: "80% of your business will come from 20% of your clients." There's a reason this rule has been around for so long because it's usually true.
Here's an 80/20 rule for publicity that I've found to be very effective.
Build 80% of your publicity messages around the needs and problems you help people solve. Devote no more than 20% to projecting yourself as the expert who knows how to best address those specific problems.
When you slice broad expertise into narrower, specific topics and stories, you are almost ready for the media folks to start listening to us! Take a look at some of my other articles to find out how best to contact them.
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