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Other Added - Financial Planners Publicity and Marketing - Live By The Calendar
Ever hear the story of the two masons working side by side at a building site? They're doing the same work under pretty much the same conditions. Then, one day a stranger comes along, approaches one of the men and asks him, "What are you doing?" "I don't know and I don't care," repli
Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin through the calendar might start with this:
January: Keeping that New Year’s Resol
Payment terms are the one thing that even your best customers will abuse if you let them. When you set your payment terms you need to look out for yourself. You don't want to get into the habit of extending credit and giving discounts when they are not warranted. Here are some tips
But come back when the time’s right, and you just might be golden: Personal finance and the holiday season… Record keeping techniques for tax time... Saving for college at back-to-school time.
In fact, for just about any topic, with a little thought and creativity, you can work your way through the calendar and fill out a whole year’s worth of media stories based on seasonal tie-ins. You probably won’t land every story, but you will increase your results dramatically simply because you are stepping up to the plate – and getting to contact reporters – more often.
Following the seasons is one of the best – and easiest – ways to slice your topic.
Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin through the calendar might start with this:
January: Keeping that New Year’s Resolu
Are your people consistently following your procedures? Each year, organizations lose thousands of dollars through common mistakes and lapses in usability. But what does that mean for business owners and executives?Ask yourself: • Are your required actions descri
But come back when the time’s right, and you just might be golden: Personal finance and the holiday season… Record keeping techniques for tax time... Saving for college at back-to-school time.
In fact, for just about any topic, with a little thought and creativity, you can work your way through the calendar and fill out a whole year’s worth of media stories based on seasonal tie-ins. You probably won’t land every story, but you will increase your results dramatically simply because you are stepping up to the plate – and getting to contact reporters – more often.
Following the seasons is one of the best – and easiest – ways to slice your topic.
Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin through the calendar might start with this:
January: Keeping that New Year’s Resol
Franchises offer the first time business owner a proven and successful business opportunity. If you are looking to start your own business for the first time, franchises provide you with the greatest opportunity for success. When you purchase a franchise from the "Franchisor", and be
In fact, for just about any topic, with a little thought and creativity, you can work your way through the calendar and fill out a whole year’s worth of media stories based on seasonal tie-ins. You probably won’t land every story, but you will increase your results dramatically simply because you are stepping up to the plate – and getting to contact reporters – more often.
Following the seasons is one of the best – and easiest – ways to slice your topic.
Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin through the calendar might start with this:
January: Keeping that New Year’s Resol
Why is learning continually throughout your career a good idea? Because today’s rapidly changing business environment demands that you keep up with new technologies. Very few professions have processes that have remained static over past 10 years or so. In fact new technology has so
Following the seasons is one of the best – and easiest – ways to slice your topic.
Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin through the calendar might start with this:
January: Keeping that New Year’s Resol
Shaky FoundationsWhilst over 60% of businesses will be looking to implement some form of business improvement initiative over the next 18 months, less than 1 in 4 of these change programmes will achieve any worthwhile results that are sustainable for a further 12 months post t
Here’s one example. Let’s say our topic – we consult, write, and speak about it for a living – is time management. A yearlong spin through the calendar might start with this:
January: Keeping that New Year’s Resolution to get yourself organized.
March: Don’t let income tax season throw a wrench into your busy life.
June: School’s out! How to remain productive at work when the kids are at home and leisure activities beckon.
September: Fall’s here, time to get serious again! How to make the most out of your time.
December: Holiday season – how to get it all done.
And before you know it, another year has arrived, and now your media plan is to …. start all over again! For two reasons: not every media outlet you’re targeting did the story last year, and (this is the part I love!) many of the reporters who turned you down last year have since left their jobs and moved on. That frees you to call their replacements, who will be hearing your story for the first time.
Creativity exercise:
Try this right now. List the months of the year on a blank sheet of paper. Fill in one of your topics where it is appropriate for a particular month
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