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A couple of weeks ago, I was attending a networking event and was asked by an accessory store owner whether I thought it was a good idea for her to attend a luncheon with senior

nd, not only is the information disseminated after all, but you lose the chance to take credit for it.

Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the g

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Some financial planners think that they shouldn't share their top tips with the media.

I can see some validity in thinking this way. After all, the media is going to deliver these tips to the public at practically no charge. Then all those people who might have been paying customers won't have any use for their services.

But there's two things wrong with this:

First of all, it's true that most people are likely to use your information and never contact you. Then again, most people aren't likely to use a financial planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.

Second, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'd better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.

Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the go

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been paying customers won't have any use for their services.

But there's two things wrong with this:

Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the g

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l planner. The people you want to reach are that fraction that are looking, perhaps even subconsciously, for help with their investments. When they see your name in the paper, regardless of the information it is connected to, they will think about calling you.

Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the g

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Writing articles, business blogging, presenting to a group or speaking to the media, in professional services are all great ways to position yourself and your business as a cent

econd, you aren't the only financial planner looking for publicity. And unless your wisdom far exceeds that of any other financial planner in the world, you'd better believe that your competitors will be offering practically the same information to the media. In the end, not only is the information disseminated after all, but you lose the chance to take credit for it.

Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the g

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nd, not only is the information disseminated after all, but you lose the chance to take credit for it.

Part of being a good media resource is delivering lots of good information. So share everything you’ve got. Hold back nothing. With journalists, “saving the good stuff” for paying customers is a certain ticket to becoming a media fiasco.

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There are no secrets when it comes to winter driving. If there's ice on the road, it's dangerous. The big truck flying past you at 55 mph when everyone else is crawling along at 15 or 20 mph doesn't have the inside track on the winter roadways. You're liable to see him in the median a few miles up the road.

In today’s global economy everyone is searching for a niche to make more money. We have become so specific about how we do business that we have forgotten how to make money the old fashion way.

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