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  • Other Added - Financial Planners, Make Sure Reporters Comprehend Your Topic

    Friday: Your Daily Yellow Page Ad Review
    It’s now the fifth day of your journey through your Yellow Page advertising. You’re picked a great headline, sub-head, picture, and text. You’re almost done. But there is
    media will be confused by it.

    Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they kno

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    Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. See if you can't develop a couple of questions for the reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he’s no expert. He may have started on the beat yesterday and not know a T-Bill from a municipal bond.

    Fill in any necessary gaps so that the reporter can grasp the significance and context of your story. Making assumptions about a reporter’s knowledge base is risky business.

    You can also enhance the reporter's understanding of your topic by avoiding industry jargon. You’d be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers – except for an elite few trade press reporters, the media will be confused by it.

    Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they know

    Business Meeting Etiquette: 7 Top Tips To Brush Up Your Meeting Skills
    Why take meeting minutes when meetings last hours? Usually poor business meeting etiquette is to blame, with poor planning and facilitation squandering valuable time and
    subject-matter knowledge. Freddy Newshound may cover personal finance, but he’s no expert. He may have started on the beat yesterday and not know a T-Bill from a municipal bond.

    Fill in any necessary gaps so that the reporter can grasp the significance and context of your story. Making assumptions about a reporter’s knowledge base is risky business.

    You can also enhance the reporter's understanding of your topic by avoiding industry jargon. You’d be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers – except for an elite few trade press reporters, the media will be confused by it.

    Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they kno

    Contract-to-Hire is a Contract-to-Kill
    Now that I have your attention from the headline, let me rephrase that: Contracts-to-hire need to go away. We need to get rid of them. We need to kill them. Th
    gaps so that the reporter can grasp the significance and context of your story. Making assumptions about a reporter’s knowledge base is risky business.

    You can also enhance the reporter's understanding of your topic by avoiding industry jargon. You’d be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers – except for an elite few trade press reporters, the media will be confused by it.

    Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they kno

    Conquering the Number One Problem in Business--Poor Communication
    The Number One problem in business is poor communication: between coworkers, with clients, across functional areas, up the food chain. When I ask anyone I meet “What’s the
    of your topic by avoiding industry jargon. You’d be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers – except for an elite few trade press reporters, the media will be confused by it.

    Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they kno

    Overhead Charges and Flat Fees Or Pay As You Go
    A manufacturing team was to be charged a flat overhead charge (fee) for corporate Information Technology (IT) services. This overhead charge was to be paid whether they u
    media will be confused by it.

    Near the end of your interview, recap and gently probe to ensure the interviewer has understood your main points. Many of them are adept at making it sound as if they know what’s going on. Sometimes they don’t. Judge too, by the questions they ask, whether they are absorbing your information properly. Trust your instincts – if you fear the reporter may be misunderstanding, act firmly and proactively to set the interview straight. It's better to do this now than when it’s already on the air or in print.

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