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Other Added - Top Five Publicity Myths
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3. You have
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1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.
2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.
3. You have c
Along the highway in Dan Diego there is a billboard that quite simply asks in big black letters – Had Enough? I have no idea whether the person or company that owns the advertisement sells cruise vacations or a better brand of Vodka, but you have to ad
1. Who you (or your publicist) knows at the media is more important than the story idea. Sure, it's easier to get a reporter or writer that knows you to listen to your pitch. But unless the pitch is good, it doesn't matter if your contacts are your best friends -- they won't risk their jobs on your bad idea.
2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.
3. You have
Congratulations. Taking the time to consider your staff's appearance is a great step towards building your brand awareness, increasing productivity and much more. With all the challenges that restaurant managers and owners face, it is understandable tha
2. The amount of time spent on an interview determines how much publicity you will receive. I know people who have been interviewed for an hour and a half, and have only received a line in a publication (or none at all). I also know people who were interviewed for 20 minutes who received a half-page profile. It all depends on the story the writer is putting together, who else they are interviewing, and editorial decisions.
3. You have
It seems like everybody these days wants to start their own business. I spoke to my older brother last night and he mentioned a business venture. I was actually sort of surprised because he already has a great job working at a financial firm. But he wou
3. You have
Many communities are setting up school fundraisers to augment budget shortfalls and finance various school programs, including marginalized schemes and those deemed impossible. Some institutions pursue fundraising to support the construction of new faci
3. You have control over the information presented. One of the differences between advertising and publicity is that you pay for advertising and publicity is "free." Another difference is that by paying for advertising, you control the message. The publicity you receive may contain an inaccurate quote, or may present your information in a different way than you had intended. These are possibilities, and should be taken in stride.
4. A publicist can guarantee media coverage. Unless it is paid for, there is no guarantee of coverage. Even something that has a target broadcast or publication date can be moved if a hot story overshadows yours.
5. The media will jump on a great idea and work on the story immediately. What may seem like the greatest news in the world to you
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