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  • Other Added - 6 Essentials for Doing Your Own PR: Guest Author

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    e got your details and further information up there it’s not unknown for journalists to respond to
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    Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.

    1. A Website.

    Even if you think a website isn’t going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to

    Networking is a Learned Skill
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    rs and PR goddess, Paula Gardner.

    1. A Website.

    Even if you think a website isn’t going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to

    Exhibition Stands and Trade Show Booths
    Trade shows have long been established as a favored way to feature and display your companys products in front of buyers from existing, new and potential customers.Buyers do not have much time, they have an agenda and want to see as much of the trade show as possible. It is, therefore, imperative that you make a good first impression. This is where having visually pleasing exhibition stands is a must – they must be eye-catching to instantly capture the buyers attention.
    g to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to
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    o suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to
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    e got your details and further information up there it’s not unknown for journalists to respond to a press release and write up their piece from your release and your website alone, without even getting in contact with you.

    2. A Brand.

    Having your brand defined, at least in your head, helps you market yourself boldly, strongly, and even provocatively if necessary. Think about what you represent. You don’t just sell financial products; you offer security and trustworthiness. Y

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