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Other Added - Just Say No . . . To The Unnecessary Press Release
Do you remember when you moved the furniture in your room? Do you remember how you kinda bumped into everything a couple of times and then figured it out. The funny thing is that it took you two to three turns of bumping into things in the dark, before you worked out things had changed.And the brain learned. Through repetition.But remember when you put your finger into a candle flame and got burned? You never ev
The Environment: Media work in a high-pressure environment. They are responsible for quickly developing well
Every marketing expert who has ever written a book on the subject or offers their services, as a consultant seems to believe that they are the best marketer of any product or service, which has ever hit the planet. I find this interesting myself in that my marketing for my company before retirement literally blew away every other competitor in the market no matter, which city we took it to. Indeed, as a marketer myself, I h
* An overwhelming compulsion to distribute a press release -- no matter how newsworthy it is.
* Little understanding of how the media consumes information.
* An expectation that every press release will receive significant media coverage.
Fortunately, there are two cures for individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
The keys to successfully interacting with the media are understanding their environment, needs and how they use information.
The Environment: Media work in a high-pressure environment. They are responsible for quickly developing well-
No matter what the sport or business, we all have a Most Valuable Player. Surprisingly, most businesses either do not recognize the MVP, do not realize the importance of demonstrating appreciation, or fail to include the MVP in the most important business decisions or processes.The first step is to identify the MVP. The second step is to create a consistent method to reward and include the MVP.Step One: Identify
* An overwhelming compulsion to distribute a press release -- no matter how newsworthy it is.
* Little understanding of how the media consumes information.
* An expectation that every press release will receive significant media coverage.
Fortunately, there are two cures for individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
The keys to successfully interacting with the media are understanding their environment, needs and how they use information.
The Environment: Media work in a high-pressure environment. They are responsible for quickly developing well
Many years ago when I hated what I was doing for a living I was encouraged by my career coach to write down several short stories about times and events in my life where I influenced the outcome. I was stumped at first, but after a few days, I came up with over 15 pages of stories of times in my life where I influenced the outcome and either grew myself and/or bettered the existence of either myself or others around me.
* An expectation that every press release will receive significant media coverage.
Fortunately, there are two cures for individuals and organizations suffering from PRA: knowledge and restraint.
The First Rx For PRA: Knowledge
The keys to successfully interacting with the media are understanding their environment, needs and how they use information.
The Environment: Media work in a high-pressure environment. They are responsible for quickly developing well
Branding is the creation of a name, name layout and symbols or designs working together to represent a company. Good branding creates a lasting first impression that is unique and easily identifies your company. Ideally, branding should catch the consumer’s eye, make a good impression and provide potential consumers information about the services offered. A couple of well known corporations that effectively use branding ar
The First Rx For PRA: Knowledge
The keys to successfully interacting with the media are understanding their environment, needs and how they use information.
The Environment: Media work in a high-pressure environment. They are responsible for quickly developing well
In the future automated parking garages will certainly be everywhere, as robotic cars approach they will automatically sync with the automatic parking garages and be guided in like the Shuttle Craft of the Star Ship Enterprise. Sounds too way out for you? Well it shouldn’t as we already have several automatic parking structure companies out there and the person parks their car and puts their card in a card slider and pr
The Environment: Media work in a high-pressure environment. They are responsible for quickly developing well-researched and well-written articles. In addition, they must contend with countless e-mails and phone calls from their sources, editors and people seeking publicity.
The Media’s Needs: Giving the media with what they need is the best way to capture their attention and goodwill. Provide them with relevant information and resources (e.g., spokespersons, reference information) that will help them do their job. Bombarding them with irrelevant press releases and follow-up phone calls only annoys them.
How the Media Uses Information: Recognize that the media use information in a variety of ways -- even when it is useful. Sometimes a reporter will inc
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