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Other Added - Award Wins Can Help Build Brand and Sales - Here's How
The golden age of advertising may be just ahead of us. This is according to Catherine Bension, CEO of Select Resources, one of the largest advertising agency search consultants in the world. Bension presented at a recent ad industry conference in Milan, Italy on behalf of Worldwide Partners (www.worldwidepartners.com). This is an interesting thought to ponder, given the complexities the proliferation of media has brought to advertisers.Consider for a moment how difficult it is becoming for marketers to consistently get their messages in front of their most important audiences. With myriad choices, many advertisers are less visible
5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.
6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.
If you are convinced that award wins can pay off for your business and your brand, follow these tips when putting pen to paper:
• Prioritize. Choose legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and market
Whether you are just starting a new business or need a cash infusion, the idea of selling an ownership interest will come to mind at some point. The question is whether this is a good idea or not.A business is in many ways the realization of a dream. Instead of working to put money in the pocket of someone else, you are doing it for yourself. Hopefully, you are also starting a business in a field that you find incredibly interesting. As the old saying goes, work in a field you love and you will not feel like you are working. If you can meet this goal, the money will follow sooner or later.As with many things, running a busine
Just as travelers rely upon the star rating system to choose a hotel or a Zagat survey to choose a restaurant, buyers of any variety of products and services want to spend their money with winners – and they do.
In fact, a research study by Hendricks & Singhal of the University of Western Ontario and Georgia Institute of Technology, revealed more than 600 quality corporate award winners had 37% more sales growth and 44% higher stock price return than their peers.
Here are a few more benefits to justify your investment of time and effort in award competitions:
1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.
Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the buck on the awards is the fact that they validate and help promote the strength and quality of our company in the regions and industries in which we do business.”
2. Demonstrate ethics through credible endorsements. If a prospect is evenly divided between quality companies, the company with the most stellar ethics as demonstrated by a Better Business Bureau award may have an advantage. As reports of corporate ethics violations become more commonplace, consumers are seeking out companies with track records of integrity. An award recognizing a business’ demonstrated ability to navigate the market without compromising integrity can help separate it from competitors.
3. Support marketing claims. Winning gives advertising copywriters more to talk about so cash registers can ring. When JD Powers & Associates grants awards for customer satisfaction, consumers listen. T-Mobile has a pattern of winning these prestigious awards. Is it any wonder that their billboard offers three words that say it all: “Bling, bling, (and) bling."?
Keith Jackson, president and CEO of Charter Bank, winner of the 2004 Eastside Business Award for Small Business of the Year, said, Receiving an award definitely lends credibility to our message. Whether we're recruiting employees, clients, or investors, being recognized for excellence by a third party supports our claims. It can also foster a sense of pride and accomplishment among our team members."
4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.
Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.
5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.
6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.
If you are convinced that award wins can pay off for your business and your brand, follow these tips when putting pen to paper:
• Prioritize. Choose legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and marketi
Customer Service at the airlines has deteriorated in a big way over the past few years and now they seem to treat folks like cattle. Of course in all fairness your flying experience is not necessarily only from the airlines. It starts during loading and unloading only zones at the curb and a security guard with a sub-machine gun and gets worse from there as they expect you to take off your shoes, check your metal objects into a tray and ask you stupid questions.Worse off those asking you stupid questions are former Wal-Mart Security Guards who were hired under a hiring emergency. And like any $5.00 per hour security guard they take
1. Get to “yes” faster. Winning prestigious award contests can help unknown, unproven, or emerging companies better compete for and win new business. Award wins make choosing a company less risky for buyers and potential employees.
Dave Caple, president of Northwest Suites & Housing Services, winner of a variety of Better Business Bureau, Eastside Business, and housing industry honors including Company of the Year, said, “The biggest bang for the buck on the awards is the fact that they validate and help promote the strength and quality of our company in the regions and industries in which we do business.”
2. Demonstrate ethics through credible endorsements. If a prospect is evenly divided between quality companies, the company with the most stellar ethics as demonstrated by a Better Business Bureau award may have an advantage. As reports of corporate ethics violations become more commonplace, consumers are seeking out companies with track records of integrity. An award recognizing a business’ demonstrated ability to navigate the market without compromising integrity can help separate it from competitors.
3. Support marketing claims. Winning gives advertising copywriters more to talk about so cash registers can ring. When JD Powers & Associates grants awards for customer satisfaction, consumers listen. T-Mobile has a pattern of winning these prestigious awards. Is it any wonder that their billboard offers three words that say it all: “Bling, bling, (and) bling."?
Keith Jackson, president and CEO of Charter Bank, winner of the 2004 Eastside Business Award for Small Business of the Year, said, Receiving an award definitely lends credibility to our message. Whether we're recruiting employees, clients, or investors, being recognized for excellence by a third party supports our claims. It can also foster a sense of pride and accomplishment among our team members."
4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.
Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.
5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.
6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.
If you are convinced that award wins can pay off for your business and your brand, follow these tips when putting pen to paper:
• Prioritize. Choose legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and market
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.Here is my list of "The Seven Most Important Things You can do Online":1. Identify all your Online MarketsIt's a common mistake to focus your attention on the obvious target audience for your meetings site - the potential attendees.But many other types of visitor may find your site, and it's important to consider whether they're important to you, how you want to engage them, and what outcomes you'd like to achieve with them.Visitors to your me
3. Support marketing claims. Winning gives advertising copywriters more to talk about so cash registers can ring. When JD Powers & Associates grants awards for customer satisfaction, consumers listen. T-Mobile has a pattern of winning these prestigious awards. Is it any wonder that their billboard offers three words that say it all: “Bling, bling, (and) bling."?
Keith Jackson, president and CEO of Charter Bank, winner of the 2004 Eastside Business Award for Small Business of the Year, said, Receiving an award definitely lends credibility to our message. Whether we're recruiting employees, clients, or investors, being recognized for excellence by a third party supports our claims. It can also foster a sense of pride and accomplishment among our team members."
4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.
Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.
5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.
6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.
If you are convinced that award wins can pay off for your business and your brand, follow these tips when putting pen to paper:
• Prioritize. Choose legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and market
If you're like most people, you probably started with wonderful ideas of fulfilling your dreams, to be successful and to take charge of your own destiny.I hope you have achieved those or are well on your way.You wouldn’t think of starting your business without a business plan and you shouldn’t even consider marketing your product or services without a marketing plan. A solid business plan and marketing plan are your roadmaps to help you to know where your going, how to get there and to achieve your goals, whatever they may be.Nobody likes to think about what would happen if those accomplishments were suddenly pulled
4. Pack a powerful punch through publicity. Favorable local, trade, or national publicity and word-of-mouth referrals often result from contest wins, filling the lead generation pipeline.
Chelsea Shipp, marketing manager for the Better Business Bureau of Western Washington, says that report wins don’t affect the bottom line in a quantifiable way, yet several BBB award winners have said that employee pride in the company goes up after an award, and this can influence staff productivity and the quality of the service customers enjoy.
5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.
6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.
If you are convinced that award wins can pay off for your business and your brand, follow these tips when putting pen to paper:
• Prioritize. Choose legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and market
Medical billing can be a real nightmare. No wonder the turnover with medical billers is so great. Between the number of regulations, pile of forms and tons of red tape, it's enough to make anybody crazy. One of the worst culprits is the DMEPOS CMN, or the GU0 record, which is used for electronic transmission of claims using NSF 3.01 specifications. In this installment, we'll be covering the GU0 record, picking up with field number 8.GU0 field 8, positions 32 - 33, is the HCPCS modifier. The HCPCS modifiers are one of the big reasons that medical billers lose their minds so quickly. Having to keep track of which modifier goes w
5. Tip new business to your favor. Just like Avis -- the rental car company with a reputation for trying harder to beat Hertz out of the number one position -- award winners may be perceived as working with greater diligence to demonstrate their value.
6. Compel judges to become your customers. Judges often visit award candidate's businesses because they like what they read in award applications and want to experience the company's services and products for him/herself.
If you are convinced that award wins can pay off for your business and your brand, follow these tips when putting pen to paper:
• Prioritize. Choose legitimate and prestigious contests that reinforce your company’s core values, strategic initiatives, and marketing claims.
• Do the application justice. Assign the task of creating award worthy entries to someone who has the passion, storytelling ability, and time to do the job right. Last minute efforts rarely deliver a winning result.
• Prove your points. Call out winning ways in easy-to-read bullets. Share anecdotes, customer and employee testimonials, and press coverage to prove why your company is award-worthy. Steer clear of hyperbole and “blah, blah, blah” commentary that will take up space and bore the judges.
• Meet and address all the award criteria. Only then will you have a fighting chance to earn a place in the winner’s circle. And be sure to submit entries on deadline.
• Presentation counts. When given the choice to make a hard copy presentation or send a fax, go with the hard copy every time. A fuzzy fax won’t catapult your story to the top of the stack when compared with other applications with better overall presentation quality.
• Go in to win. If you can’t weigh in with a stellar effort, sit out the competition and save your time and money until you can.
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