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Other Added - Are PR Campaigns Affordable?
Leading Change - Listen More and Talk Less
"Well Dave, here's how it is. Thanks to Oracle, we have most of the parts we need for all of the products. However, we don’t have all of the parts we need for any of the products."That quote came from the Director of Purchasing regarding the new Oracle system the company had just implemented. Honesty was long overdue. We were working in a $500 million dollar tech outfit at the time, when the VP of Op's flew into town to stop the riot. He was going to set everyone straight and tell us straight up ‘how it was’.He started the meeting with this gem."I've heard all the noise in the system. I've checked it out. And I want you to k
s to promotions. But we could also argue that giv"Well Dave, here's how it is. Thanks to Oracle, we have most of the parts we need for all of the products. However, we don’t have all of the parts we need for any of the products."That quote came from the Director of Purchasing regarding the new Oracle system the company had just implemented. Honesty was long overdue. We were working in a $500 million dollar tech outfit at the time, when the VP of Op's flew into town to stop the riot. He was going to set everyone straight and tell us straight up ‘how it was’.He started the meeting with this gem."I've heard all the noise in the system. I've checked it out. And I want you to k
Write Successful Non-For-Profit Fundraising Letters With Personalization
Have you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon start asking each other questions designed to discover who and what they share in common. The game goes something like this:Moses: You look like you’re Mennonite. David: I am. My name is David Martin. Moses: Hullo. [Shake hands.] I’m Moses Yoder. Where are you from, David? David: Goshen, Indiana. How about you? Moses: Steinbach, Manitoba. David: Oh, Steinbach. Do you know John and Mary Hostetler? Moses: No, I don’t think I do. Where do they fellowship? David: Bethel Mennonite Church. He’s one of the deacons. H
Between PR and advertising, many online businesses today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that giveHave you ever played The Mennonite Game? When two Mennonites meet for the first time, they soon start asking each other questions designed to discover who and what they share in common. The game goes something like this:Moses: You look like you’re Mennonite. David: I am. My name is David Martin. Moses: Hullo. [Shake hands.] I’m Moses Yoder. Where are you from, David? David: Goshen, Indiana. How about you? Moses: Steinbach, Manitoba. David: Oh, Steinbach. Do you know John and Mary Hostetler? Moses: No, I don’t think I do. Where do they fellowship? David: Bethel Mennonite Church. He’s one of the deacons. H
How To Compete With The Big Boys
Every business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors.The average business does not have the resources of a multinational corporation that often uses its substantial marketing muscle to buy market share or to drive competition out of the marketplace. Big business also uses its deep pockets to flood various media with advertising, making them a pervasive presence.The Web has always been an egalitarian environment where smaller companies could present themselves using th
s today prefer PR services because of two good reasons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that givEvery business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors.The average business does not have the resources of a multinational corporation that often uses its substantial marketing muscle to buy market share or to drive competition out of the marketplace. Big business also uses its deep pockets to flood various media with advertising, making them a pervasive presence.The Web has always been an egalitarian environment where smaller companies could present themselves using th
Customer Service at Home Depot and Lowes
Over the years thanks to competition it seems that the Big Box Hardware Stores like Home Depot and Lowes have gotten progressively better with their customers service. Why has this taken place? Well two reasons; one is competition and the other is because the customers have demanded it and by delivering better customer service the customers come back to shop more often and have a better shopping experience.They spend more time in the stores and therefore buy more and return to purchase more on subsequent following visits as well. And guess what both companies have reaped the rewards in customer loyalty and increased sales. Unfortunately t
asons: one, PR is cheaper than advertising; and two, PR services are lasting in effect when it comes to promotions. But we could also argue that givOver the years thanks to competition it seems that the Big Box Hardware Stores like Home Depot and Lowes have gotten progressively better with their customers service. Why has this taken place? Well two reasons; one is competition and the other is because the customers have demanded it and by delivering better customer service the customers come back to shop more often and have a better shopping experience.They spend more time in the stores and therefore buy more and return to purchase more on subsequent following visits as well. And guess what both companies have reaped the rewards in customer loyalty and increased sales. Unfortunately t
The Basic Human Equation
From my earliest days of childhood there has existed the notion that someday automation would make human beings obsolete. Computers have made millions of jobs extinct; companies with say thousands of employees would require a corresponding sized bookkeeping department. However with computer automation the number of employees has no relationship with the number of book keeping employees. John Deere for example has an engine factory that is almost completely automated, a human programs the machine and loads the engine blocks onto the line. As the engine blocks move down the line the computer gives instructions and low paid humans visually inspect
o, PR services are lasting in effect when it comes to promotions. But we could also argue that givFrom my earliest days of childhood there has existed the notion that someday automation would make human beings obsolete. Computers have made millions of jobs extinct; companies with say thousands of employees would require a corresponding sized bookkeeping department. However with computer automation the number of employees has no relationship with the number of book keeping employees. John Deere for example has an engine factory that is almost completely automated, a human programs the machine and loads the engine blocks onto the line. As the engine blocks move down the line the computer gives instructions and low paid humans visually inspect
How to Get Along with Your Boss
My corporate career, excluding my VA experience, spans some 25 plus years. I've had government office bosses, travel industry bosses, airline bosses, coachline bosses, hotel bosses, engineering bosses, manufacturing bosses, sales and marketing bosses, human resources bosses, small office bosses, large state and country wide business bosses, editing bosses, medical bosses, magazine bosses and probably some others I can't remember. I've experienced a wide range of personalities wearing the Boss hat, and I've come to this conclusion: If your Boss hates you, you're in trouble. If your Boss doesn't understand you, you won't fare much better. Does
s to promotions. But we could also argue that given PR as a cheaper commodity and effective in promotional services than advertising, still, many companies cannot afford to have its services.My corporate career, excluding my VA experience, spans some 25 plus years. I've had government office bosses, travel industry bosses, airline bosses, coachline bosses, hotel bosses, engineering bosses, manufacturing bosses, sales and marketing bosses, human resources bosses, small office bosses, large state and country wide business bosses, editing bosses, medical bosses, magazine bosses and probably some others I can't remember. I've experienced a wide range of personalities wearing the Boss hat, and I've come to this conclusion: If your Boss hates you, you're in trouble. If your Boss doesn't understand you, you won't fare much better. Does
This is especially true with small-time and start
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