By following these nine steps, you'll not only get great press coverage for your company, you'll also endear yourself to the reporter and increase the likelihood that you'll be contacted for comment for future stories. In a survey we did of over 1,000 reporters, over half preferred to interview spokespersons who had received media training. "They know what we need and understand deadlines," was a frequent comment.

1. Be prepared. Put together a list of talking points prior to the interview. It's wise that you prepare a document like this anytime you have a new development within your company s
   Are Your Policies Driving Your Customers Crazy?
   Are you inadvertently driving your customers crazy with your company policies? Not sure?Well, imagine that a customer who's been with your company for a while with no complaints finally has a reason to contact customer service because of what appears to be a billing error. She assumes the error will be corrected quickly and she'll go on her way.Instead, your customer service rep recites a convoluted procedure she'll need to go through to rectify the issue, much to the customer's
   int, on the web, on the radio and on TV. While most media training programs cover interviewing techniques, it is not uncommon for an out-of-practice professional to be caught off guard by a journalist's line of questioning. For this reason it is essential that you continue to practice the skills learned during media training so you will be well-prepared when the media call.

   By following these nine steps, you'll not only get great press coverage for your company, you'll also endear yourself to the reporter and increase the likelihood that you'll be contacted for comment for future stories. In a survey we did of over 1,000 reporters, over half preferred to interview spokespersons who had received media training. "They know what we need and understand deadlines," was a frequent comment.

   1. Be prepared. Put together a list of talking points prior to the interview. It's wise that you prepare a document like this anytime you have a new development within your company
      I Won The Irish Lotto
      If you receive a letter and a check in the mail, telling you have won some bit of an Irish Lottery, BEWARE!!I am Sherry Asbury and I live in Portland Oregon. In today’s mail there was a very authentic-looking check for $2,800 and some odd dollars, along with a letter telling me a computer had pulled my winning numbers.It seemed, at least for a few precious hours, that I might win the further amount of $120,00! This check was to defray the costs of winning an overseas amount of
      u continue to practice the skills learned during media training so you will be well-prepared when the media call.

      By following these nine steps, you'll not only get great press coverage for your company, you'll also endear yourself to the reporter and increase the likelihood that you'll be contacted for comment for future stories. In a survey we did of over 1,000 reporters, over half preferred to interview spokespersons who had received media training. "They know what we need and understand deadlines," was a frequent comment.

      1. Be prepared. Put together a list of talking points prior to the interview. It's wise that you prepare a document like this anytime you have a new development within your company
         Should You Become a Realtor?
         Have you asked yourself that question lately? I did and I decided the answer was yes. Let me tell you what led up to it.I have been using realtors to purchase some of my investment properties. The Multiple Listing Services can be a great place to find properties, and one has to be a licensed realtor in the US to access them. I’m not sure what the laws are in other countries, so this discussion will be of only the US.Each time I buy a property, the realtor collects almost 3% a
         ase the likelihood that you'll be contacted for comment for future stories. In a survey we did of over 1,000 reporters, over half preferred to interview spokespersons who had received media training. "They know what we need and understand deadlines," was a frequent comment.
         1. Be prepared. Put together a list of talking points prior to the interview. It's wise that you prepare a document like this anytime you have a new development within your company
            Telephone Phobia: Make the Phone Your Job Search Friend
            You’re pretty comfortable using the phone. It’s something you do every day in your working routine; so why is it that as soon as you need to use it for career change or job-search it becomes too difficult?Your reluctance to use the phone in your career change or job-search probably stems from anxieties about what might happen. A certain amount of nervousness is quite natural when you call an employer or a network contact and even more so if it’s done on a speculative basis. But don’t
            s a frequent comment.
            1. Be prepared. Put together a list of talking points prior to the interview. It's wise that you prepare a document like this anytime you have a new development within your company such as the opening of a new office or the introduction of a new product. A list of talking points can also be distributed to your company's management team so that everyone is on the same page come press time.
            2. Know your message. What do you want your audience to know? You'll have a limited amount of time to get your message across, so it's essential that you know exactly what you want to say. Are you trying to promote your company's new partnership with a local non-profit? Do you want to talk up the credentials of your organization's new CEO? Get your message straight before the interview starts.
            3. Know what you want. What is the ultimate goal of giving this interview? What do you hope to accomplish? Whom do you hope to reach?
            4. Be positive. Never say anything negative about a competing company, a public official, or a former employee.