Tags |
|
|
Links |
|
|
Other Added - Increasing Your Media Quotient (MQ) - Part Two
As The Contours’ song says, “Do you love me, now that I can dance?” Why wouldn’t you love them? They can Mash Potato…they can do the Twist.Companies both big and small sing their version of this song everyday. We have the best quality…We offer the finest service… We will give you the lowest prices…Do you like it like that?The answer is yes, we all like it like that. However, when the company asks if we love them and want make a long-term commitment to being a loyal customer; the answer is more like a line from a Grease song “Tell me more tell me more!”Everyone is doing the Quality, Service, and Price dance. TV, radio and print ads are full of this message. So if you are focusing on these messages, you sound just like everyone else and therefore are
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases
Effective management leads to a happy and productive workforce and low staff turnover. Ineffective management has the opposite effect - unhappy, unproductive staff and very high staff turnover with associated hiring and training costs. Ineffective management leads to poor profitability for the company.What makes a good manager? People Skills. A good manager knows how to communicate with his or her staff in a way that is motivational and inspirational. It is very important that your actions as a manager don't undermine what you say to your staff. Courtesy and respect with encouragement, availability and proper training will create an atmosphere in the workplace where the staff want to work hard and achieve. If, as the manager,
Does this fall over time or because of your actions or behaviours.
I believe poor decisions can lead to actions and behavious that decrease your MQ.
This in turn impacts on your reputation.
Think low MQ people and the names Paul Wolfowitz from the World Bank, Ben Cousins from the West Coast Eagles and Paris Hilton come to mind because of their recent actions that have eroded goodwill with their stakeholders or fans.
Understanding how the media works is vital in gaining successful coverage for your organization and raising your MQ.
What does the media want and how can you increase you chances in obtaining coverage?
Here is part two of the three part series on increasing your MQ.
Interviewer: Do sending pictures with media releases help get publicity?
Thomas Murrell: Yes, you can add them and they are useful for web releases and print but a waste of time for TV and radio. Don't show your ignorance of how electronic media works by making this blunder.
My rule of thumb is to add a line at the end of the media release for print and web that says "pictures can be provided on request".
There are exceptions of course. Take for example the Australian Broadcasting Corporation (ABC) which has both a radio and TV network and now an extensive oline news portal where they publish pictures because a visual image both in print and online can add to the impact of a story.
Of course you can also send a Video News Release (VNR) to a TV station.
While expensive compared to the cost of a traditional news release, they allow you to provide information the TV station may not have the resources to collect themselves.
An example would be a remote minesite or even computer generated graphics for a new stadium, transport development or oil and gas project.
Any element that is graphically appealing that could add value to the story.
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases
"The only unique asset that business has for gaining a sustained competitive advantage over rivals is its workforce-the skills and dedication of its employees. There is no other sustainable competitive advantage in the modern, high-tech, global economy," said Robert B. Reich, former Secretary of Labor under President Bill Clinton and now professor of public policy at the Goldman School of Public Policy at the University of California at Berkeley.Managing Labor in Tough Times The workforce is changing, and depending on what sector your business is in or what part of the country it is located in, you may be feeling the pinch of the growing labor shortage. Recent research from the Boston College Center on Aging and Work indicates what some companies are d
Understanding how the media works is vital in gaining successful coverage for your organization and raising your MQ.
What does the media want and how can you increase you chances in obtaining coverage?
Here is part two of the three part series on increasing your MQ.
Interviewer: Do sending pictures with media releases help get publicity?
Thomas Murrell: Yes, you can add them and they are useful for web releases and print but a waste of time for TV and radio. Don't show your ignorance of how electronic media works by making this blunder.
My rule of thumb is to add a line at the end of the media release for print and web that says "pictures can be provided on request".
There are exceptions of course. Take for example the Australian Broadcasting Corporation (ABC) which has both a radio and TV network and now an extensive oline news portal where they publish pictures because a visual image both in print and online can add to the impact of a story.
Of course you can also send a Video News Release (VNR) to a TV station.
While expensive compared to the cost of a traditional news release, they allow you to provide information the TV station may not have the resources to collect themselves.
An example would be a remote minesite or even computer generated graphics for a new stadium, transport development or oil and gas project.
Any element that is graphically appealing that could add value to the story.
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases
As modern life gets busier and work/life balance becomes more of an issue for everyone, the Internet has really come into its own. We shop online, we chat online – and, if you’re a business owner, there's even the opportunity to network online.In terms of flexibility, online networking has traditional networking well and truly beat. No longer are business owners forced to take time out from their businesses to fend of the advances of a dozen, business-card-wielding serial networkers at some military-style event. Now we can just log on to one of the many discussion forums dedicated to entrepreneur ship and be winning friends and influencing people in the click of a mouse.In this respect, online networking is truly good news. With the freedom offered by the
My rule of thumb is to add a line at the end of the media release for print and web that says "pictures can be provided on request".
There are exceptions of course. Take for example the Australian Broadcasting Corporation (ABC) which has both a radio and TV network and now an extensive oline news portal where they publish pictures because a visual image both in print and online can add to the impact of a story.
Of course you can also send a Video News Release (VNR) to a TV station.
While expensive compared to the cost of a traditional news release, they allow you to provide information the TV station may not have the resources to collect themselves.
An example would be a remote minesite or even computer generated graphics for a new stadium, transport development or oil and gas project.
Any element that is graphically appealing that could add value to the story.
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases
Panama has a number of unique attributes that make this a great asset protection jurisdiction for corporations, foundations, banking and stock brokerage accounts. Some call Panama the Switzerland of Latin America but this is not fair, Panama is far better than Switzerland and any other jurisdiction. Read why Panama excels:Offshore derived Income is not taxed and does not need to be reported. You can have a Panama Corporation, and/or Foundation that banks in Panama and has an office in Panama and yet will not pay any Panama taxes if all the income is derived from offshore. Right here is a big reason for choosing Panama.Bearer Share Corporations are allowed in Panama. Most jurisdictions have eliminated bearer share corporations. They are referred to as an S.
Of course you can also send a Video News Release (VNR) to a TV station.
While expensive compared to the cost of a traditional news release, they allow you to provide information the TV station may not have the resources to collect themselves.
An example would be a remote minesite or even computer generated graphics for a new stadium, transport development or oil and gas project.
Any element that is graphically appealing that could add value to the story.
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases
Nobody wants to talk about it, but not talking about it isn't going to make it go away. It is more common and more costly than most people want to admit to. It is one of the major contributing factors to our rising health care costs. It is very hard to prove and it is even harder to identify when it does happen because the people doing it have gotten very good at it. If you're wondering what we're talking about, it's medical billing and fraud. We're going to take just a brief look at the problem, as this is a topic that you could write books about.Probably the most disheartening thing about medical billing fraud is that in order for it to be successful, in most cases anyway, more than one party has to be aware that it is going on. While we're not pointing a
Slick packages made to look like news with a reporter are commonly used unedited by small regional television stations that have limited budgets for news production or are understaffed.
While some stations have a policy of not using VNRs, it is good public relations practice to provide professionally shot video clips designed to be used as stock footage.
Some critics of VNRs have called the practice deceptive or a propaganda technique, particularly in cases in which the segment is not explicitly identified to the viewers as a VNR.
So it is a grey area and one to be careful of. At the end of the day you need to weigh up the costs of doing it versus the potential return on investment.
If you only have a small budget, I would avoid a VNR and just use a standard media release.
Interviewer: What other aspects are important in putting together a media release to help get it to publication/to air?
Thomas Murrell: Accuracy, timing and the quality of your distribution list. And of course you will have more success if you have a personal relationship with the journalists or editors concerned.
Sometimes having a coffee or lunch with select media can be just as successful in getting media coverage than just blasting away to a list that you have no relationship with.
Media get bombarded with hundreds of releases a day. If you can target specific sections - health, business, education with specific angles you will have more success.
Interviewer: I have heard lunch works well!
Thomas Murrell: Lunch is good - but often media are time poor. You must pay and never have any expectation that anything will come of the luncheon.
Interviewer: Can you give us any tips for leveraging your ideas?
Thomas Murrell: If one person has questions about your area of expertise, then there will be many others with the same questions.
Interviewer: Can you expand a bit more?
Thomas Murrell: Turn all these questions into titles for articles and media releases you are going to write.
For, example - with your permission, I'm going to take all the questions you've asked in this global online forum and my answers and I will turn them into at least three articles.
These articles will be pitched to health professional trade magazines, websites wanting ar
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/33139/otheradded-Increasing-Your-Media-Quotient-MQ--Part-Two.html">Increasing Your Media Quotient (MQ) - Part Two</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/33139/otheradded-Increasing-Your-Media-Quotient-MQ--Part-Two.html]Increasing Your Media Quotient (MQ) - Part Two[/url]
Related Articles:
Digital Signage Market Poised to Skyrocket
Employee Satisfaction - Bring on the Coffee Machine!
Top Web Site Blunders by Coaches, Consultants and Experts
Bookmark it:
|