Magic Words: What Words are Music to the Ears of Your Customers
Let's face it, some words have magical powers. Just as "Open Sesame" magically opens the door to a new world, so too can other words and phrases have similar effects on your customers and clients. This month we look at the power of words to create trust, allegiance and commitment in our customers and clients. Opening the Doors to SuccessLet’s get one thing straight; I’m not prejudice or racist. But I have trouble understanding certain cultures that have strong accents. In an attempt to keep costs down, many computer hardware and software firms have redirected their support to India and other Asian nations.

The result can be frustrating to both sides of the phone call. I recently needed to seek out a tech support (TS) person and was guided to an online 800 number. The conversation went something like this.

• TS: Ken I hup you?
• Me: Yes, I have a problem with my mail server.
• TS: I ken teck ceh off dat. Whut ees your suscrivner nomva?
• Me: Excuse me?
• TS: Your suscrivner nomva?
• Me: Huh?
• TS: I am sari you hour habing trebel anderstendink me. I neet your sascribner nomver?
• Me: Oh, my subscriber number. It’s 2468990.
• TS: You hour meester Howzair?
• Me: Yes.
• TS: Wery gud. Now, whut ees da prablim?
• Me: I can’t access my email. The server says it’s down.
• TS: Dat ees too bed. Pleez tal me whut eet sayz.
• Me: It says that there is an error.
• TS: Wat cand uv ovaretin seesteem hour you youzink?
• Me: Excuse me?
• TS: I am sari you hour steel nut anderstendink me. I neet to na your ovaretin seesteem.
• Me: I’m sorry, what was that?
• TS: Your seesteem. Ees it a peecee or a mec?
• Me: Oh, my operating system. It’s a Mac and I’m using Panther 10.3.
• TS: Dank you. I am nut fary wamilar wit da mec.
• Me: Really?.
• TS: Eet be ulreet, boot av you con een to da pravarianses and ramoofed dem
  Write Your Way To More Traffic
  Search Engine Spiders love new content. Therefore they visit press release sites, article submission services and blogs frequently. Placing a link to a website will in the signature block of press releases blogs and articles will get the link crawled by search engine spiders quicker then submitting them manually. Thus, drastically increasing search en
  I recently needed to seek out a tech support (TS) person and was guided to an online 800 number. The conversation went something like this.
  • TS: Ken I hup you?
  • Me: Yes, I have a problem with my mail server.
  • TS: I ken teck ceh off dat. Whut ees your suscrivner nomva?
  • Me: Excuse me?
  • TS: Your suscrivner nomva?
  • Me: Huh?
  • TS: I am sari you hour habing trebel anderstendink me. I neet your sascribner nomver?
  • Me: Oh, my subscriber number. It’s 2468990.
  • TS: You hour meester Howzair?
  • Me: Yes.
  • TS: Wery gud. Now, whut ees da prablim?
  • Me: I can’t access my email. The server says it’s down.
  • TS: Dat ees too bed. Pleez tal me whut eet sayz.
  • Me: It says that there is an error.
  • TS: Wat cand uv ovaretin seesteem hour you youzink?
  • Me: Excuse me?
  • TS: I am sari you hour steel nut anderstendink me. I neet to na your ovaretin seesteem.
  • Me: I’m sorry, what was that?
  • TS: Your seesteem. Ees it a peecee or a mec?
  • Me: Oh, my operating system. It’s a Mac and I’m using Panther 10.3.
  • TS: Dank you. I am nut fary wamilar wit da mec.
  • Me: Really?.
  • TS: Eet be ulreet, boot av you con een to da pravarianses and ramoofed dem
    7 Tips for Managers in Customer Service for 2007
    There is an area of providing Customer Service we often overlook. It’s the people we depend on to provide that service.It’s our co-workers, employees, brothers in arms, men, women all engaged in the game of life and the business of well, business. We are so focused on the Customer needs, wants and expectations, we forget to ask what the people we
    : Your suscrivner nomva?
  • Me: Huh?
  • TS: I am sari you hour habing trebel anderstendink me. I neet your sascribner nomver?
  • Me: Oh, my subscriber number. It’s 2468990.
  • TS: You hour meester Howzair?
  • Me: Yes.
  • TS: Wery gud. Now, whut ees da prablim?
  • Me: I can’t access my email. The server says it’s down.
  • TS: Dat ees too bed. Pleez tal me whut eet sayz.
  • Me: It says that there is an error.
  • TS: Wat cand uv ovaretin seesteem hour you youzink?
  • Me: Excuse me?
  • TS: I am sari you hour steel nut anderstendink me. I neet to na your ovaretin seesteem.
  • Me: I’m sorry, what was that?
  • TS: Your seesteem. Ees it a peecee or a mec?
  • Me: Oh, my operating system. It’s a Mac and I’m using Panther 10.3.
  • TS: Dank you. I am nut fary wamilar wit da mec.
  • Me: Really?.
  • TS: Eet be ulreet, boot av you con een to da pravarianses and ramoofed dem
    Will Your Brand Take Root This Spring? - Part 1
    Just as it takes a combination of all the right elements to make a beautiful garden grow, it takes more than a great logo, or a great ad to grow a successful business. How do the best businesses do it? They use an integrated approach to their marketing, combining a great visual identity with a compelling message that gets delivered through a variety of c
    my email. The server says it’s down.
  • TS: Dat ees too bed. Pleez tal me whut eet sayz.
  • Me: It says that there is an error.
  • TS: Wat cand uv ovaretin seesteem hour you youzink?
  • Me: Excuse me?
  • TS: I am sari you hour steel nut anderstendink me. I neet to na your ovaretin seesteem.
  • Me: I’m sorry, what was that?
  • TS: Your seesteem. Ees it a peecee or a mec?
  • Me: Oh, my operating system. It’s a Mac and I’m using Panther 10.3.
  • TS: Dank you. I am nut fary wamilar wit da mec.
  • Me: Really?.
  • TS: Eet be ulreet, boot av you con een to da pravarianses and ramoofed dem
    Picasso Did Not Work By The Hour!
    I write some of my best articles, books, and coaching and consulting proposals in the wee hours of the morning, long before dawn.Officially, this is not during a 9-5, business day, is it?What if I wanted to sell these precious hours to an employer, with the assertion that this is when I perform best? Do you think I could line-up a job, say
    > Me: I’m sorry, what was that?
  • TS: Your seesteem. Ees it a peecee or a mec?
  • Me: Oh, my operating system. It’s a Mac and I’m using Panther 10.3.
  • TS: Dank you. I am nut fary wamilar wit da mec.
  • Me: Really?.
  • TS: Eet be ulreet, boot av you con een to da pravarianses and ramoofed dem to da drash?
  • Me: Huh?
  • TS: I am sari you hour steel nut anderstendink me. Hour you wamilar wit da pravarianses fail?
  • Me: Sorry, please repeat?
  • TS: I am sari. Da pravarianses fail?
  • Me: Once more, if you please?
  • TS: I sari. I spill far you. P-r-e-f-e-r-e-n-c-e-s f-i-l-e.
  • Me: Oh the preferences file. Sure. I know where that is.
  • TS: Gud, Pleeze ramoof da pravarianses fail due da drash end ristard. Den you ned to wet far dee nacks tep frum me eftar you tal me you half dun dis furse pert. Due you anderstend?
  This was just the first five minutes of an hour call. I have no beef with anyone who attempts to speak English, who has been raised in a foreign land. But I plead with all those companies that think they are saving a buck or two per hour by utilizing oversees techs for their toll-free support. Am I the sole voice or reason in this insane age? I don’t think so. Let’s return to normality and give us the support we deserve. Now, a final to all those companies that fall into that category; hour you lessunink?