to do this is to give your customers value added services--freebies. These freebies can be incentives such as bonus CDs or some other physical product. If you're working from home, you may be at the point where your home just isn't set up to make a physical product or The profit margin in niche markets can be razor thin, so the solo entrepreneur must work smart by necessity. This translates into outsourcing work as needed rather than hiring full-time employees. Full-time employees are a luxury that the niche marketer cannot afford. Workers' compensation insurance, health benefits, and payroll taxes only subtract the the bottom line.

Many solo entrepreneurs capitalize on their talents by finding a niche that wouldn't be profitable for traditional small businesses or large corporations. These small micro businesses form the network that in turn allows other solo entrepreneurs to exploit their respective niches. For example, if your niche is CD duplication, much of your business may come from other solo entrepreneurs around the country. Flip the coin and think globally. You may be able to hire the services of a professional in another country for a one-time project that you couldn't hope to do on a full-time basis.

If your niche is competitive, you will want to look for ways to stand out from the crowd. A good way to do this is to give your customers value added services--freebies. These freebies can be incentives such as bonus CDs or some other physical product. If you're working from home, you may be at the point where your home just isn't set up to make a physical product or

Workers' compensation insurance, health benefits, and payroll taxes only subtract the the bottom line.

Many solo entrepreneurs capitalize on their talents by finding a niche that wouldn't be profitable for traditional small businesses or large corporations. These small micro businesses form the network that in turn allows other solo entrepreneurs to exploit their respective niches. For example, if your niche is CD duplication, much of your business may come from other solo entrepreneurs around the country. Flip the coin and think globally. You may be able to hire the services of a professional in another country for a one-time project that you couldn't hope to do on a full-time basis.

If your niche is competitive, you will want to look for ways to stand out from the crowd. A good way to do this is to give your customers value added services--freebies. These freebies can be incentives such as bonus CDs or some other physical product. If you're working from home, you may be at the point where your home just isn't set up to make a physical product or

small micro businesses form the network that in turn allows other solo entrepreneurs to exploit their respective niches. For example, if your niche is CD duplication, much of your business may come from other solo entrepreneurs around the country. Flip the coin and think globally. You may be able to hire the services of a professional in another country for a one-time project that you couldn't hope to do on a full-time basis.

If your niche is competitive, you will want to look for ways to stand out from the crowd. A good way to do this is to give your customers value added services--freebies. These freebies can be incentives such as bonus CDs or some other physical product. If you're working from home, you may be at the point where your home just isn't set up to make a physical product or

ink globally. You may be able to hire the services of a professional in another country for a one-time project that you couldn't hope to do on a full-time basis.

If your niche is competitive, you will want to look for ways to stand out from the crowd. A good way to do this is to give your customers value added services--freebies. These freebies can be incentives such as bonus CDs or some other physical product. If you're working from home, you may be at the point where your home just isn't set up to make a physical product or

to do this is to give your customers value added services--freebies. These freebies can be incentives such as bonus CDs or some other physical product. If you're working from home, you may be at the point where your home just isn't set up to make a physical product or do order fulfillment on a larger scale. Nevertheless, providing these services can put you in the red. Again, outsourcing is a good solution.

Outsourcing can provide the glue that makes your business sticky--that quality that turns visitors into customers and keeps customers coming back. Although the cost of full-time employees can be eliminated, the need for expertise remains constant. This is where outsourcing can tip the scales and make you competitive. With outsourcing, you're no longer a solo entrepreneur. You have people.