one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's

If you're a network marketer, there's a 95% probability that you've not yet achieved success in this industry. If, on the other hand, you're currently seeking a network marketing business opportunity, this is a statistical fact that is important for you to recognize. Even worse is the dismal fact that this is the approximate percentage of network marketers who will NEVER achieve success in this industry--UNLESS they become aware of what I will refer to here as its three "deadly sins" and find an effective way to avoid them.

The purpose of this article is to help you to become aware of these pervasive pitfalls, how they lead most networkers inevitably to what I refer to, sardonically, as Network Marketing "hell," and--most important of all--to present an alternative approach that can quickly lead to salvation in what I think quite fittingly can be called a "Network Marketing Paradise."

Unfortunately, nearly all network marketers are actively seduced into committing these "deadly sins" for the simple reason that--until very recently--they have provided the ONLY means for achieving success in the network marketing industry. All of them are based on the nearly universal and common-sensical premise in this industry that the ONLY way to succeed is to invest one's personal and financial resources directly, immediately, and one-pointedly into promoting and building one's primary business. As self-validating as this seems, the evidence is now overwhelming that this approach simply doesn't work well for the vast majority of people who enter this industry.

The good news is that there is now a highly effective alternative way to "salvation" for at least a large percentage of those who have fallen into the morass of failure and disillusionment to which this prevailing approach often and unfortunately leads.

The Three Deadly Sins of Network Marketing

The term, "sin," as used here has no moral implications of any kind; rather, it is used in its original sense as translated from the Greek word, hamartia, meaning "to miss the mark" or "to miss the target." Given this amoral definition, here's a list of the three "deadly sins" of traditional network marketing:

1. Spending vast amounts of money, time, and energy in promoting one's business and/or products to prospects who are highly unqualfied. Typically, this starts with one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's i

vasive pitfalls, how they lead most networkers inevitably to what I refer to, sardonically, as Network Marketing "hell," and--most important of all--to present an alternative approach that can quickly lead to salvation in what I think quite fittingly can be called a "Network Marketing Paradise."

Unfortunately, nearly all network marketers are actively seduced into committing these "deadly sins" for the simple reason that--until very recently--they have provided the ONLY means for achieving success in the network marketing industry. All of them are based on the nearly universal and common-sensical premise in this industry that the ONLY way to succeed is to invest one's personal and financial resources directly, immediately, and one-pointedly into promoting and building one's primary business. As self-validating as this seems, the evidence is now overwhelming that this approach simply doesn't work well for the vast majority of people who enter this industry.

The good news is that there is now a highly effective alternative way to "salvation" for at least a large percentage of those who have fallen into the morass of failure and disillusionment to which this prevailing approach often and unfortunately leads.

The Three Deadly Sins of Network Marketing

The term, "sin," as used here has no moral implications of any kind; rather, it is used in its original sense as translated from the Greek word, hamartia, meaning "to miss the mark" or "to miss the target." Given this amoral definition, here's a list of the three "deadly sins" of traditional network marketing:

1. Spending vast amounts of money, time, and energy in promoting one's business and/or products to prospects who are highly unqualfied. Typically, this starts with one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's

l and common-sensical premise in this industry that the ONLY way to succeed is to invest one's personal and financial resources directly, immediately, and one-pointedly into promoting and building one's primary business. As self-validating as this seems, the evidence is now overwhelming that this approach simply doesn't work well for the vast majority of people who enter this industry.

The good news is that there is now a highly effective alternative way to "salvation" for at least a large percentage of those who have fallen into the morass of failure and disillusionment to which this prevailing approach often and unfortunately leads.

The Three Deadly Sins of Network Marketing

The term, "sin," as used here has no moral implications of any kind; rather, it is used in its original sense as translated from the Greek word, hamartia, meaning "to miss the mark" or "to miss the target." Given this amoral definition, here's a list of the three "deadly sins" of traditional network marketing:

1. Spending vast amounts of money, time, and energy in promoting one's business and/or products to prospects who are highly unqualfied. Typically, this starts with one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's

approach often and unfortunately leads.

The Three Deadly Sins of Network Marketing

The term, "sin," as used here has no moral implications of any kind; rather, it is used in its original sense as translated from the Greek word, hamartia, meaning "to miss the mark" or "to miss the target." Given this amoral definition, here's a list of the three "deadly sins" of traditional network marketing:

1. Spending vast amounts of money, time, and energy in promoting one's business and/or products to prospects who are highly unqualfied. Typically, this starts with one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's

one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's in the numbers." This means that for every qualified prospect successfully recruited, it's usually necessary to give presentations to large numbers of people who prove NOT to be qualified. So the return on investment here can be--and often is--horrifically low. Also, it requires a tremendous degree of commitment, persistence, and willingness to endure the frustration inherent in this process. Not surprisingly, then, the large majority of people new to the business will run out of money and/or personal endurance before they achieve a signficant degree of success.

3. Failure among those recruited to one's business team to duplicate successfully the method(s) used to recruit them. Since duplication is the sine qua non of ALL network marketing, this is a huge, and often, fatal problem. Although most network marketing companies tout a simple and easy-to-duplicate business plan, only a very small minority of new recruits are actually successful in implementing this duplication. The main reasons for this are as listed above.

A Pathway to Salvation--The Funded Proposal Franchising System

Fortunately, thanks to the rapid evolution of highly sophisticated and effective new forms of internet marketing, an effective means to "salvation" from all of these common failings is now readily available to anyone with internet access and the willingness to learn how to use them. Basically, internet technology has opened the way for a brand new paradigm of network marketing to emerge that not only avoids all of the problems of the traditional approach, but has a number of additional advantages to boot.

One highly effective variant of this new paradigm is called a Funded Proposal Franchising System. One of its unique features is that it utilizes a system of carefully chosen affiliate programs synergistically designed to generate income very quickly. This income is then dedicated, in part, to promoting one's primary network marketing business entirely through internet advertising.

Since this business building system is completely internet-based, it completely eliminates all forms of personal promotion and recruitment. This, in turn, eliminates all of the wasted time and effort that is entailed in the traditional model in trying to recruit large numbers of highly unqualified prospects. In this new paradigm, the business builder works ONLY with people who have established a high degree of qualification and mot