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Other Added - How To Make The Most of Holiday Networking Opportunities
I want to share this staggering statistic. 1 in 12 people in the US is a shoplifter and a shoplifter will commit an average of 50 thefts before being caught. What is worse for retailers is that this represents close a 5 Billion dollar loss to shrink.I think store shrinkage is that "dirty little secret" that no one wants to talk about but everyone knows it is happening. Most people feel that it is only the customer who is stealing. Unfortunately the latest statistics showed that dishonest employee
Send an end-of-year newsletter or e-mail to your entir
“Right, People. Let’s blast out that mail campaign we’ve been planning for so long.”It’s time to put your trusty CRM software to work; to let it earn its keep. You run a search of people and companies you want to target.You soon realize something’s wrong when your list is far smaller than anticipated. A quick check reveals many profiles/categories have not been filled in, impacting your search results. Further inspection shows numerous records are incorrect; others are riddled with typos. And
It's also a great time to show your customers how much you appreciate them, and to begin building bonds with new customers for the New Year. Even if you're strapped for cash after all that holiday shopping, you can still do some low-cost or no-cost seasonal networking that will kick-start your business for next year.
Here are some ideas to help you make the most of your holiday networking opportunities:
Attend holiday get-togethers hosted by vendors. Many people in your day-to-day life--dentists, chiropractors, shipping and mailbox stores (FedEx/Kinkos, UPS Store), sign shops, real estate agents--have a Holiday Open House, and it's a good place to see and be seen. The idea, however, isn't to "sell, sell, sell," but to enjoy and share in the holiday spirit with interesting people you might not otherwise meet. So dress in your holiday best, grab a handful of business cards, put on a happy face, and get out and mingle.
When people ask what you do, hand them your business card, give them your 30-second elevator pitch, then turn the conversation back to them. People love to talk about themselves, so be a good listener, show your interest, and ask them for their business card too. A couple of weeks after the New Year, you can send a short note enclosing two of your business cards, saying how much you enjoyed meeting them and look forward to doing business with them in the near future.
Send e-mail greeting cards to your best customers. Many well-known companies like Hallmark and American Greetings offer free e-cards that you can send by e-mail to anyone in the world. The reason you only want to send e-cards to your best customers is two-fold: 1) it's time-consuming to pick out just the right card and customize it with your own personal greeting, and 2) many people won't bother opening e-mail if they don't immediately recognize the sender's name. Your regular customers will remember you for your thoughtful gesture.
Send an end-of-year newsletter or e-mail to your entire
Email is cheaper than direct mail but that’s not why
you should embrace it.Your non-profit organization should be communicating
with donors and members by email for four strategic
reasons.1. InvolveEmail, by its very nature, is interactive. Your readers
expect to see links in your email messages, links that
they can click. Your readers expect to be able to hit
Reply and answer a question you’ve posed, or share
their opinion. Email is attractive to donors and
membe
Here are some ideas to help you make the most of your holiday networking opportunities:
Attend holiday get-togethers hosted by vendors. Many people in your day-to-day life--dentists, chiropractors, shipping and mailbox stores (FedEx/Kinkos, UPS Store), sign shops, real estate agents--have a Holiday Open House, and it's a good place to see and be seen. The idea, however, isn't to "sell, sell, sell," but to enjoy and share in the holiday spirit with interesting people you might not otherwise meet. So dress in your holiday best, grab a handful of business cards, put on a happy face, and get out and mingle.
When people ask what you do, hand them your business card, give them your 30-second elevator pitch, then turn the conversation back to them. People love to talk about themselves, so be a good listener, show your interest, and ask them for their business card too. A couple of weeks after the New Year, you can send a short note enclosing two of your business cards, saying how much you enjoyed meeting them and look forward to doing business with them in the near future.
Send e-mail greeting cards to your best customers. Many well-known companies like Hallmark and American Greetings offer free e-cards that you can send by e-mail to anyone in the world. The reason you only want to send e-cards to your best customers is two-fold: 1) it's time-consuming to pick out just the right card and customize it with your own personal greeting, and 2) many people won't bother opening e-mail if they don't immediately recognize the sender's name. Your regular customers will remember you for your thoughtful gesture.
Send an end-of-year newsletter or e-mail to your entir
According to economist Charles Handy, less than 55% of all employees work full-time for one employer. Yet how many job seekers have the image seared into their brains of doing one job, for one employer, for the rest of their lives? By keeping such an unrealistic picture of what today's employment world looks like, many job seekers miss out on opportunities. You can have a very successful and rewarding career without being somebody's permanent employee. Have you ever considered taking what you know into the
When people ask what you do, hand them your business card, give them your 30-second elevator pitch, then turn the conversation back to them. People love to talk about themselves, so be a good listener, show your interest, and ask them for their business card too. A couple of weeks after the New Year, you can send a short note enclosing two of your business cards, saying how much you enjoyed meeting them and look forward to doing business with them in the near future.
Send e-mail greeting cards to your best customers. Many well-known companies like Hallmark and American Greetings offer free e-cards that you can send by e-mail to anyone in the world. The reason you only want to send e-cards to your best customers is two-fold: 1) it's time-consuming to pick out just the right card and customize it with your own personal greeting, and 2) many people won't bother opening e-mail if they don't immediately recognize the sender's name. Your regular customers will remember you for your thoughtful gesture.
Send an end-of-year newsletter or e-mail to your entir
Small things can make the difference between ad copy that sells and copy that drives prospects away. You’ll be amazed what a simple donation can do to boost your credibility.Here are some proven ways you can improve your ad copy and drive customers to your offer.Show your visitors that they are dealing with a ‘real’ person, not just a vague collection of streaming data. One quick way to do this is by handwriting some of the content on your page. Of course, you’ll want to be neat to make sure t
Send e-mail greeting cards to your best customers. Many well-known companies like Hallmark and American Greetings offer free e-cards that you can send by e-mail to anyone in the world. The reason you only want to send e-cards to your best customers is two-fold: 1) it's time-consuming to pick out just the right card and customize it with your own personal greeting, and 2) many people won't bother opening e-mail if they don't immediately recognize the sender's name. Your regular customers will remember you for your thoughtful gesture.
Send an end-of-year newsletter or e-mail to your entir
For women in business, there is a difference between being taken seriously and being overbearing. People can at times be intimidated by a woman of power and influence, also known as a woman who means business! However, more and more women are succeeding at being powerful in business, politics, and the community. If we use our power wisely, and surround ourselves with other successful people who support us, then being powerful can be a positive and great experience for us and those around us. It can al
Send an end-of-year newsletter or e-mail to your entire contact list. Thank your customers for their past business and tell them how much you look forward to their continued patronage in the upcoming year. Offer them a dollars-off coupon or a two-for-one special "good for a limited time only" as a thank-you. This keeps you on their radar screen and provides incentive for them to buy from you in the near future.
Collaborate with another business owner to host your own holiday party. The advantages of sharing an Open House celebration include: cutting your expenses in half while doubling your exposure to the marketplace, building good will in the community, and letting potential clients get to know you, which builds trust and credibility. If you're a shy person, team up with an outgoing type who will take the hostessing pressure off you. If you're an outgoing person, team up with a shy partner who will gladly let you do the entertaining. It's a win-win situation!
Collect toys for a children's hospital, or coats and winter garments for a woman's shelter, or books and magazines to donate to a nursing home. If you work from home, ask a neighborhood store owner if you can set up a festively decorated donation box in their shop to collect goods for the underserved and less fortunate in your community. A few days before the holiday, you and the store owner (if they want to participate), can drop off your donations at the hospital or shelter or nursing facility. This not only spreads good will to those who might not find much joy in the season, it also heightens your visibility in the community as someone who cares enough to get involved. What better time than the holidays to let your inner light shine and provide warmth and comfort to other
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