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Other Added - For Powerful Business Networking, Elevate Your Elevator Speech
Pick one thing, one focus for this year. That’s right – one. I’ve never been fond of new year’s resolutions, for all the reasons most observers report. However, I am completely in favor of identifying a theme for the year. The theme is a guide for decisions you make throughout
“For example, I wrote a press release for an arts group’s annual seminar. The story got picked up by the big city papers and a couple of suburban weeklies. We tripled attendance rates from the year before and the group had to go out and find a new meeting room.”
No success stories? Too new?
“For example, a client might come to me with a brilliant informat
Sure, all clients are different. They have different kinds of strengths, weaknesses, cultures and goals. Even what blocks their efficiency and growth (blind spots) is different. Davis, Kingsley & Company has conducted hundreds of interviews and there are four strong themes t
The first time someone explained the concept to me, he used Option 1: “You know how stressed-out people get when they’re moving? Well, I have a three-step easy-move system...”
Yawn.
Option 2 starts off more marketing oriented. “I work with solo-preneurs who are struggling to sell themselves without sounding sales-y.”
True. But I’ve discovered a better way to tell my story...by telling a story.
Recently I met a financial consultant who opened with, “I help clients manage money. For example, one client was a recently divorced woman who just suffered a devastating financial loss. She was afraid she’d have to declare bankruptcy. Two years later, she’s living in her own home and buying investment property...”
Well, I may have gotten a few details wrong, but that was the gist of her story. Everyone in hearing distance leaned over to ask, “Can I have your card?”
So I went home and, just for fun, created some examples from my own experience.
“For example, one client had a beautiful calling card website but all the revenue came from face-to-face networking events. We overhauled the website, added an e-course and created a section to showcase her services. Now the website brings in serious inquiries – and occasionally a sale after a single phone call.”
“For example, I wrote a press release for an arts group’s annual seminar. The story got picked up by the big city papers and a couple of suburban weeklies. We tripled attendance rates from the year before and the group had to go out and find a new meeting room.”
No success stories? Too new?
“For example, a client might come to me with a brilliant informati
Wouldn’t it be great if your employees displayed easy to read and easy to understand signs? These signs would indicate how they are reacting to your new program or what they are thinking about your actions as a leader.Just like traffic signs give us information, employee
Option 2 starts off more marketing oriented. “I work with solo-preneurs who are struggling to sell themselves without sounding sales-y.”
True. But I’ve discovered a better way to tell my story...by telling a story.
Recently I met a financial consultant who opened with, “I help clients manage money. For example, one client was a recently divorced woman who just suffered a devastating financial loss. She was afraid she’d have to declare bankruptcy. Two years later, she’s living in her own home and buying investment property...”
Well, I may have gotten a few details wrong, but that was the gist of her story. Everyone in hearing distance leaned over to ask, “Can I have your card?”
So I went home and, just for fun, created some examples from my own experience.
“For example, one client had a beautiful calling card website but all the revenue came from face-to-face networking events. We overhauled the website, added an e-course and created a section to showcase her services. Now the website brings in serious inquiries – and occasionally a sale after a single phone call.”
“For example, I wrote a press release for an arts group’s annual seminar. The story got picked up by the big city papers and a couple of suburban weeklies. We tripled attendance rates from the year before and the group had to go out and find a new meeting room.”
No success stories? Too new?
“For example, a client might come to me with a brilliant informat
Use your computer to send personalized color postcards in quantities of 1 to 1,000.Print on demand postcards are here. You can quickly, easily, and economically use your computer to prepare and address color postcards that will arrive in your prospect’s morning mail!
Well, I may have gotten a few details wrong, but that was the gist of her story. Everyone in hearing distance leaned over to ask, “Can I have your card?”
So I went home and, just for fun, created some examples from my own experience.
“For example, one client had a beautiful calling card website but all the revenue came from face-to-face networking events. We overhauled the website, added an e-course and created a section to showcase her services. Now the website brings in serious inquiries – and occasionally a sale after a single phone call.”
“For example, I wrote a press release for an arts group’s annual seminar. The story got picked up by the big city papers and a couple of suburban weeklies. We tripled attendance rates from the year before and the group had to go out and find a new meeting room.”
No success stories? Too new?
“For example, a client might come to me with a brilliant informat
Almost undetected and very silently, a transformation in business is taking place with the potential to become as big as did the transition into the information age, about a decade ago. We are still at the very beginning of what will profoundly change the way business is done i
“For example, one client had a beautiful calling card website but all the revenue came from face-to-face networking events. We overhauled the website, added an e-course and created a section to showcase her services. Now the website brings in serious inquiries – and occasionally a sale after a single phone call.”
“For example, I wrote a press release for an arts group’s annual seminar. The story got picked up by the big city papers and a couple of suburban weeklies. We tripled attendance rates from the year before and the group had to go out and find a new meeting room.”
No success stories? Too new?
“For example, a client might come to me with a brilliant informat
Healthcare is one of the hottest career fields in America today. The aging and retiring of the largest population segment in the country, known as “baby boomers”, has left the healthcare industry racing to find enough employees to fill the void. Advances in medical technology a
“For example, I wrote a press release for an arts group’s annual seminar. The story got picked up by the big city papers and a couple of suburban weeklies. We tripled attendance rates from the year before and the group had to go out and find a new meeting room.”
No success stories? Too new?
“For example, a client might come to me with a brilliant information product on a hot topic – and a track record of zero. I would help the client discover hidden benefits, develop some bonuses and write a direct response sales letter that would bring in revenue almost immediately.”
Isn’t this a lot more fun than, “I help people who...”
After all, an elevator speech is copy, just like your web site and your sales letter.
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