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    A Peculiar Money Magic Secret
    When it comes to making more money and doing so more easily you may be making a big mistake. In fact, this mistake is so common you may never have noticed it has been costing you money and stressing you out.The common mistake so many of us make is to over focus on the money when we want more of it! The problem with obsessing over the financials is that we then lose touch with the magic of making money.Interestingly, money magic happens when we focus on creating value for others. We make more money with greater ease when we put love into what we do, when we solve problems for people and when we pay attention to what we are doing in the here and now.However it is very difficult to be present for others when we view them as potential dollars. That over focus on the cash gets in the way.The money magic secret is to handle the money after you deliver value. In sport we are familiar with the mantra "keep your eye on the ball!" Why is that? Because if you give 100% on the field and give attention to the ball the score will take care of itself. Watching the scoreboard will not improve your score but watching the ball will.In terms
    turn out to be good ones. Consequently, the initiator of the negotiation needs to check back with the others to ask them if they are still happy with the decision.

    If you have something difficult to negotiate—an emotional issue or a concrete item that can be stated numerically, such as price, interest rate, or salary—deal with it at the end of a negotiation, after the other person has made a substantial expenditure of energy and time. There is a direct ratio between the extent of investment and one’s willingness to create a win/win negotiation.

    People are usually most eager to negotiate when they perceive that you can help them or when they want to avoid something undesirable. In an adversary relationship (seller and buyer, interviewer and interviewee, contractual negotiation, etc.) if you think I might help or hurt you, it is important that your perception remains until I get something, such as a concession on your part that truly benefits the negotiation or our relationship.

    In an adversarial relationship, Steps 2 and 3 are done prior to the initiation of the negotiation. It is important to take into consideration the possible needs of the other(s) so as to generate as many acceptable alternatives as possible. In an adversarial relationship, once the negotiation is ended, Step 6 is seldom needed because the conclusion is usually acted on by immediate transaction or contractual commitment.

    As in learning any new skill, you need to develop the self-assurance that you are capable of performing the task. Since negotiation is a complex and highly skilled endeavor, it is suggested that you begin by practicing a segment until you feel comfortable. Begin by eliminating your misconceptions and replacing them with the concepts of a win/win negotiation. Then p

    Certified Employee Benefits Specialists
    Employee benefits specialists are people who specialize in employee benefits and are certified by the International Society of Certified Employee Benefits Specialists. They include Pension Analysts from the American society of Pension Actuaries. The employee benefit administrator helps in planning and designing the relevant documents, monitoring and testing them. He prepares the annual government returns and assists in tax reporting, loan processing and distribution of the same. The record keeper helps in preparing the participant statements, employer reports, reconciliation of the accounts and allocation of the contributions and earnings.There are various employee benefits specialist courses are offered by different institutions. Candidates from all the sectors of the employee benefits industry can participate in these programs. These sectors include plan sponsors, consulting firms, HMOs, insurance companies, defense industry, banks, software, even telecommunication firms, hospitals, law firms, government agencies, accounting firms, labor organizations and investment firms. Other professionals, dealing with employee benefits programs, can also take
    It is usually assumed that those who possess the greatest talent, dedication and education are the ones who achieve the rewards in life. Life can disillusion those who hold that belief. The ‘winners’ are usually people who are not only competent, but also are willing to negotiate what they want. Negotiation, however, is not theirs alone. An increased awareness of what negotiation is and how to use it to get what you want will help put you in the ‘winner’ category.

    Negotiation is an integral part of our lives. It occurs between neighbors, associates, friends, in-laws, and lovers. You probably have negotiated for such items as an increase in salary, more office space, time off work, transfer, time alone, or the price of your home and car. You negotiate nearly everything you do in life. Therefore, learn to do it well. Learn to be an effective negotiator and enhance the quality of your life and relationships—on and off the job.

    In the broadest sense, we all want the same things (albeit in different degrees): prestige, freedom, money, justice, status, love, security, and recognition. Identifying or knowing what one wants is critical. Identifying what the other person wants allows for the beginning of a successful negotiation.

    Negotiation can be considered a science in that it is a field of knowledge and endeavor. It focuses on the reconciliation of two or more sets of individual needs to the mutual benefit of the collaborators. Negotiation in the simplest form is the use of information (knowledge) and power (endeavor) to affect behavior within a certain framework.

    When we engage in negotiation, two things are being bargained for: the issues and demands which we state openly; and our real needs, which are rarely verbalized. If you establish a reasonable guess about what the other person’s needs are, you can predict, with remarkable certainty, what will transpire in any interaction.

    Negotiation focuses on the reconciliation of two or more sets of individual needs to the mutual benefit of the collaborators. Three crucial elements are present in negotiation: information (knowledge), power (endeavor), and time. Misconceptions about the balance of ownership of these elements are, often the reason people fail either to initiate or conclude a negotiation. The misconceptions are manifested as perceptions of an imbalance of the elements. For example:

    Information: It is perceived that the other side knows more about you and your needs than you know about them and their needs. The questions which need to be resolved are: What do they need? What am I willing to give to get what I need?

    Power: It is perceived that the other side has more power and authority than you have. The questions which need to be resolved are: Do I have the skills to negotiate successfully? (In other words, can I get what I want from others?) Do I deserve to get what I want?

    Time: It is perceived that the other side is not under the same kind of organizational pressure, time constraints and restrictive deadline you perceive you are under. Avoid setting up your request with the approach, “I want what I want when I want it.” This instills a desire on your part to push for agreement prematurely, thus alienating the other person.

    These misconceptions become obstacles to productive negotiation. You need to fully understand these three elements and analyze the impact they will have on each negotiation prior to beginning the process. There are three approaches to a negotiation:

    METHOD I – I Win, You Lose (Win/Lose)

    Advantages to this method are:


    I get what I want when I want it


    I experience a sense of power and control


    I avoid making compromises


    I get immediate gratification

    Disadvantages to this method are:


    Social isolation (alienating others)


    A decreased tolerance for frustration


    I get what I want at the expense of others


    Individuals learn to use abusive behavior to get what they want


    There is no guarantee individuals will follow through

    METHOD II – I Lose, You Win (Lose/Win)

    Advantages of this method are:


    You get what you want when you want it


    You experience a sense of power and control


    You avoid making compromises


    You get immediate gratification

    Disadvantages of this method are:


    Social isolation (alienating others)


    A decreased tolerance for frustration


    You get what you want at the expense of others


    Individuals learn to use abusive behavior to get what they want


    There is no guarantee individuals will follow through

    METHOD III – I Win, You Win (Win/Win)

    Advantages of this method are:


    You get what you want


    I get what I want


    The solution is a collaborative effort


    I maintain respect and integrity – You maintain respect and integrity


    We both save time


    We keep lines of communication open


    We each know the needs of the other


    Appropriate behavior is demonstrated and reinforced

    Disadvantages of this method are:


    I seem weak
    It takes time to work through the process when someone is not accustomed to win/win negotiating


    The individuals may agree to a proposed solution, but not follow through

    Despite these disadvantages, Method III provides an avenue for a collaborative conclusion and therefore is the method recommended for all your negotiations.

    There are six steps to win/win negotiation:

    1. Identifying and Defining What is Wanted This is the critical phase when the person initiating the negotiation needs to get the other person(s) involved. Get their attention and then secure their willingness to enter into problem solving.
    2. Generating Possible Solutions In this phase, the key is to generate a variety of solutions. Encourage each individual to generate at least one solution.
    3. Evaluating the Alternative Solutions Now it is time to evaluate the various solutions. Generally the solutions are narrowed to two or three that seem best by eliminating those that are not acceptable to either the initiator of the negotiation or the other person(s).
    4. Agree on the Best Solution Once the solutions have been narrowed down to two, the step of finding a final solution will be easier than most people think. When Steps 1 through 3 have been followed and the exchange of ideas and reactions have been open, honest and direct, most people will be willing to accept either solution. Pros and cons can be listed for each solution and the solution with the least cons accepted.
    5. Implementing the Decision After a decision is reached, there is frequently a need to spell out in some detail exactly how the decision will be implemented. All participants need to address themselves to ‘Who will do what, by when? In a business environment, it is also suggested that notes be kept about commitments to insure adherence, particularly if implementation is delayed.
    6. Following Up With an Evaluation Not all initial decisions in the win/win method turn out to be good ones. Consequently, the initiator of the negotiation needs to check back with the others to ask them if they are still happy with the decision.

    If you have something difficult to negotiate—an emotional issue or a concrete item that can be stated numerically, such as price, interest rate, or salary—deal with it at the end of a negotiation, after the other person has made a substantial expenditure of energy and time. There is a direct ratio between the extent of investment and one’s willingness to create a win/win negotiation.

    People are usually most eager to negotiate when they perceive that you can help them or when they want to avoid something undesirable. In an adversary relationship (seller and buyer, interviewer and interviewee, contractual negotiation, etc.) if you think I might help or hurt you, it is important that your perception remains until I get something, such as a concession on your part that truly benefits the negotiation or our relationship.

    In an adversarial relationship, Steps 2 and 3 are done prior to the initiation of the negotiation. It is important to take into consideration the possible needs of the other(s) so as to generate as many acceptable alternatives as possible. In an adversarial relationship, once the negotiation is ended, Step 6 is seldom needed because the conclusion is usually acted on by immediate transaction or contractual commitment.

    As in learning any new skill, you need to develop the self-assurance that you are capable of performing the task. Since negotiation is a complex and highly skilled endeavor, it is suggested that you begin by practicing a segment until you feel comfortable. Begin by eliminating your misconceptions and replacing them with the concepts of a win/win negotiation. Then p

    Marketing Tips to Attract More Prospects for Increase Sales
    Marketing is the ability to attract prospects to your front door. Unfortunately, many in business confuse marketing skills with selling skills within what is called the sales process.The following 5 marketing tips may help you begin to not only distinguish yourself from others, but actually secure that first appointment, that leads to that second one and that concludes in increase sales.Tip #1: Effective marketing is about identifying the pain within your prospect's current situation. You must tell them what is not working. To do this requires a good understanding of business performance and may be industry specific. So take the time to research your prospects. Also, the prospects must acknowledge the pain. This usually happens by your observations of all those non-verbal behaviors or cues.Tip #2: Describe how it could be. You must tell them a solution that would stop their pain. Ask open-ended questions to show them the possibilities when the right solution is presented. Paint a very vivid picture with your words.Tip #3: Determine why they have not solved this problem. Again, b
    s about what the other person’s needs are, you can predict, with remarkable certainty, what will transpire in any interaction.

    Negotiation focuses on the reconciliation of two or more sets of individual needs to the mutual benefit of the collaborators. Three crucial elements are present in negotiation: information (knowledge), power (endeavor), and time. Misconceptions about the balance of ownership of these elements are, often the reason people fail either to initiate or conclude a negotiation. The misconceptions are manifested as perceptions of an imbalance of the elements. For example:

    Information: It is perceived that the other side knows more about you and your needs than you know about them and their needs. The questions which need to be resolved are: What do they need? What am I willing to give to get what I need?

    Power: It is perceived that the other side has more power and authority than you have. The questions which need to be resolved are: Do I have the skills to negotiate successfully? (In other words, can I get what I want from others?) Do I deserve to get what I want?

    Time: It is perceived that the other side is not under the same kind of organizational pressure, time constraints and restrictive deadline you perceive you are under. Avoid setting up your request with the approach, “I want what I want when I want it.” This instills a desire on your part to push for agreement prematurely, thus alienating the other person.

    These misconceptions become obstacles to productive negotiation. You need to fully understand these three elements and analyze the impact they will have on each negotiation prior to beginning the process. There are three approaches to a negotiation:

    METHOD I – I Win, You Lose (Win/Lose)

    Advantages to this method are:


    I get what I want when I want it


    I experience a sense of power and control


    I avoid making compromises


    I get immediate gratification

    Disadvantages to this method are:


    Social isolation (alienating others)


    A decreased tolerance for frustration


    I get what I want at the expense of others


    Individuals learn to use abusive behavior to get what they want


    There is no guarantee individuals will follow through

    METHOD II – I Lose, You Win (Lose/Win)

    Advantages of this method are:


    You get what you want when you want it


    You experience a sense of power and control


    You avoid making compromises


    You get immediate gratification

    Disadvantages of this method are:


    Social isolation (alienating others)


    A decreased tolerance for frustration


    You get what you want at the expense of others


    Individuals learn to use abusive behavior to get what they want


    There is no guarantee individuals will follow through

    METHOD III – I Win, You Win (Win/Win)

    Advantages of this method are:


    You get what you want


    I get what I want


    The solution is a collaborative effort


    I maintain respect and integrity – You maintain respect and integrity


    We both save time


    We keep lines of communication open


    We each know the needs of the other


    Appropriate behavior is demonstrated and reinforced

    Disadvantages of this method are:


    I seem weak
    It takes time to work through the process when someone is not accustomed to win/win negotiating


    The individuals may agree to a proposed solution, but not follow through

    Despite these disadvantages, Method III provides an avenue for a collaborative conclusion and therefore is the method recommended for all your negotiations.

    There are six steps to win/win negotiation:

    1. Identifying and Defining What is Wanted This is the critical phase when the person initiating the negotiation needs to get the other person(s) involved. Get their attention and then secure their willingness to enter into problem solving.
    2. Generating Possible Solutions In this phase, the key is to generate a variety of solutions. Encourage each individual to generate at least one solution.
    3. Evaluating the Alternative Solutions Now it is time to evaluate the various solutions. Generally the solutions are narrowed to two or three that seem best by eliminating those that are not acceptable to either the initiator of the negotiation or the other person(s).
    4. Agree on the Best Solution Once the solutions have been narrowed down to two, the step of finding a final solution will be easier than most people think. When Steps 1 through 3 have been followed and the exchange of ideas and reactions have been open, honest and direct, most people will be willing to accept either solution. Pros and cons can be listed for each solution and the solution with the least cons accepted.
    5. Implementing the Decision After a decision is reached, there is frequently a need to spell out in some detail exactly how the decision will be implemented. All participants need to address themselves to ‘Who will do what, by when? In a business environment, it is also suggested that notes be kept about commitments to insure adherence, particularly if implementation is delayed.
    6. Following Up With an Evaluation Not all initial decisions in the win/win method turn out to be good ones. Consequently, the initiator of the negotiation needs to check back with the others to ask them if they are still happy with the decision.

    If you have something difficult to negotiate—an emotional issue or a concrete item that can be stated numerically, such as price, interest rate, or salary—deal with it at the end of a negotiation, after the other person has made a substantial expenditure of energy and time. There is a direct ratio between the extent of investment and one’s willingness to create a win/win negotiation.

    People are usually most eager to negotiate when they perceive that you can help them or when they want to avoid something undesirable. In an adversary relationship (seller and buyer, interviewer and interviewee, contractual negotiation, etc.) if you think I might help or hurt you, it is important that your perception remains until I get something, such as a concession on your part that truly benefits the negotiation or our relationship.

    In an adversarial relationship, Steps 2 and 3 are done prior to the initiation of the negotiation. It is important to take into consideration the possible needs of the other(s) so as to generate as many acceptable alternatives as possible. In an adversarial relationship, once the negotiation is ended, Step 6 is seldom needed because the conclusion is usually acted on by immediate transaction or contractual commitment.

    As in learning any new skill, you need to develop the self-assurance that you are capable of performing the task. Since negotiation is a complex and highly skilled endeavor, it is suggested that you begin by practicing a segment until you feel comfortable. Begin by eliminating your misconceptions and replacing them with the concepts of a win/win negotiation. Then p

    Entry Level Jobs: How To Get Your Foot In The Door
    Getting an entry level job can be a difficult task even when you're a recent graduate armed with a diploma or degree and figure that you're ready to take on the corporate world.If only someone in the corporate world would give you a chance to get your foot in the door though…Getting a job isn't necessarily a case of sending off some resumes and waiting for the calls to come in.Too many job searchers fire off a dozen or more resumes to hiring managers and sit back and expect that their door will be broken down by companies begging them to take a job with their company.The Internet has made it very easy for everyone to fire off resumes left, right and centre so hiring managers have had to invent new ways to weed through the hundreds of applications they might receive for each job they advertise.One way to get past finding your resume in the junk folder of the hiring managers you've emailed is to take another approach to try to get your foot in the door.Consider finding some decision makers in your chosen field and contact them to ask for help. Tell them you're a recent graduate and are trying to get your
    s method are:


    I get what I want when I want it


    I experience a sense of power and control


    I avoid making compromises


    I get immediate gratification

    Disadvantages to this method are:


    Social isolation (alienating others)


    A decreased tolerance for frustration


    I get what I want at the expense of others


    Individuals learn to use abusive behavior to get what they want


    There is no guarantee individuals will follow through

    METHOD II – I Lose, You Win (Lose/Win)

    Advantages of this method are:


    You get what you want when you want it


    You experience a sense of power and control


    You avoid making compromises


    You get immediate gratification

    Disadvantages of this method are:


    Social isolation (alienating others)


    A decreased tolerance for frustration


    You get what you want at the expense of others


    Individuals learn to use abusive behavior to get what they want


    There is no guarantee individuals will follow through

    METHOD III – I Win, You Win (Win/Win)

    Advantages of this method are:


    You get what you want


    I get what I want


    The solution is a collaborative effort


    I maintain respect and integrity – You maintain respect and integrity


    We both save time


    We keep lines of communication open


    We each know the needs of the other


    Appropriate behavior is demonstrated and reinforced

    Disadvantages of this method are:


    I seem weak
    It takes time to work through the process when someone is not accustomed to win/win negotiating


    The individuals may agree to a proposed solution, but not follow through

    Despite these disadvantages, Method III provides an avenue for a collaborative conclusion and therefore is the method recommended for all your negotiations.

    There are six steps to win/win negotiation:

    1. Identifying and Defining What is Wanted This is the critical phase when the person initiating the negotiation needs to get the other person(s) involved. Get their attention and then secure their willingness to enter into problem solving.
    2. Generating Possible Solutions In this phase, the key is to generate a variety of solutions. Encourage each individual to generate at least one solution.
    3. Evaluating the Alternative Solutions Now it is time to evaluate the various solutions. Generally the solutions are narrowed to two or three that seem best by eliminating those that are not acceptable to either the initiator of the negotiation or the other person(s).
    4. Agree on the Best Solution Once the solutions have been narrowed down to two, the step of finding a final solution will be easier than most people think. When Steps 1 through 3 have been followed and the exchange of ideas and reactions have been open, honest and direct, most people will be willing to accept either solution. Pros and cons can be listed for each solution and the solution with the least cons accepted.
    5. Implementing the Decision After a decision is reached, there is frequently a need to spell out in some detail exactly how the decision will be implemented. All participants need to address themselves to ‘Who will do what, by when? In a business environment, it is also suggested that notes be kept about commitments to insure adherence, particularly if implementation is delayed.
    6. Following Up With an Evaluation Not all initial decisions in the win/win method turn out to be good ones. Consequently, the initiator of the negotiation needs to check back with the others to ask them if they are still happy with the decision.

    If you have something difficult to negotiate—an emotional issue or a concrete item that can be stated numerically, such as price, interest rate, or salary—deal with it at the end of a negotiation, after the other person has made a substantial expenditure of energy and time. There is a direct ratio between the extent of investment and one’s willingness to create a win/win negotiation.

    People are usually most eager to negotiate when they perceive that you can help them or when they want to avoid something undesirable. In an adversary relationship (seller and buyer, interviewer and interviewee, contractual negotiation, etc.) if you think I might help or hurt you, it is important that your perception remains until I get something, such as a concession on your part that truly benefits the negotiation or our relationship.

    In an adversarial relationship, Steps 2 and 3 are done prior to the initiation of the negotiation. It is important to take into consideration the possible needs of the other(s) so as to generate as many acceptable alternatives as possible. In an adversarial relationship, once the negotiation is ended, Step 6 is seldom needed because the conclusion is usually acted on by immediate transaction or contractual commitment.

    As in learning any new skill, you need to develop the self-assurance that you are capable of performing the task. Since negotiation is a complex and highly skilled endeavor, it is suggested that you begin by practicing a segment until you feel comfortable. Begin by eliminating your misconceptions and replacing them with the concepts of a win/win negotiation. Then p

    Color Documents: Which Color Type Is Best?
    When creating a document, whether for screen or professional reproduction, adding a color can make a definite statement, catch your audiences attention and judicious use of color has been proven to increase sales and conversion rates considerably.Adding color to a web page, this poses little problem. Pick your color and there it is. But if you are having your document reproduced on paper, what type of color required by your design should be one of the major considerations.Spot colorWhen thinking of color on a document, this is what most people think of. Spot color is best suited for such things as solid borders, colored text, and colored lines.It is defined by Pantone, an industry standard in color as: “Any color produced without screens or dots”.“Screening” in it's most simple definition, refers to lightening or making a color more transparent by reducing the overall coverage. In the offset process, this is accomplished by “blocking” a percentage of the overall coverage through the use of dots. More dots result in a heavier coverage and less transparency. This should not imply a spot color cannot be scre
    h

    Despite these disadvantages, Method III provides an avenue for a collaborative conclusion and therefore is the method recommended for all your negotiations.

    There are six steps to win/win negotiation:

    1. Identifying and Defining What is Wanted This is the critical phase when the person initiating the negotiation needs to get the other person(s) involved. Get their attention and then secure their willingness to enter into problem solving.
    2. Generating Possible Solutions In this phase, the key is to generate a variety of solutions. Encourage each individual to generate at least one solution.
    3. Evaluating the Alternative Solutions Now it is time to evaluate the various solutions. Generally the solutions are narrowed to two or three that seem best by eliminating those that are not acceptable to either the initiator of the negotiation or the other person(s).
    4. Agree on the Best Solution Once the solutions have been narrowed down to two, the step of finding a final solution will be easier than most people think. When Steps 1 through 3 have been followed and the exchange of ideas and reactions have been open, honest and direct, most people will be willing to accept either solution. Pros and cons can be listed for each solution and the solution with the least cons accepted.
    5. Implementing the Decision After a decision is reached, there is frequently a need to spell out in some detail exactly how the decision will be implemented. All participants need to address themselves to ‘Who will do what, by when? In a business environment, it is also suggested that notes be kept about commitments to insure adherence, particularly if implementation is delayed.
    6. Following Up With an Evaluation Not all initial decisions in the win/win method turn out to be good ones. Consequently, the initiator of the negotiation needs to check back with the others to ask them if they are still happy with the decision.

    If you have something difficult to negotiate—an emotional issue or a concrete item that can be stated numerically, such as price, interest rate, or salary—deal with it at the end of a negotiation, after the other person has made a substantial expenditure of energy and time. There is a direct ratio between the extent of investment and one’s willingness to create a win/win negotiation.

    People are usually most eager to negotiate when they perceive that you can help them or when they want to avoid something undesirable. In an adversary relationship (seller and buyer, interviewer and interviewee, contractual negotiation, etc.) if you think I might help or hurt you, it is important that your perception remains until I get something, such as a concession on your part that truly benefits the negotiation or our relationship.

    In an adversarial relationship, Steps 2 and 3 are done prior to the initiation of the negotiation. It is important to take into consideration the possible needs of the other(s) so as to generate as many acceptable alternatives as possible. In an adversarial relationship, once the negotiation is ended, Step 6 is seldom needed because the conclusion is usually acted on by immediate transaction or contractual commitment.

    As in learning any new skill, you need to develop the self-assurance that you are capable of performing the task. Since negotiation is a complex and highly skilled endeavor, it is suggested that you begin by practicing a segment until you feel comfortable. Begin by eliminating your misconceptions and replacing them with the concepts of a win/win negotiation. Then p

    How Managers Can Help Retain Their Best Employees
    A major problem for employers today is attracting the best talent, and then retaining key employees. Research shows that the key ingredient for retention lies within the manager’s ability to understand what employees really want.The survey results below first came out in 1946 in Foreman Fact, from the Labor Relations Institute of NY and was produced again by Lawrence Lindahl in Personnel magazine in 1949. This study has since been replicated with similar results by Ken Kovach (1980); Valerie Wilson, Achievers International (1988); Bob Nelson, Blanchard Training & Development (1991); and Sheryl & Don Grimme, GHR Training Solutions (1997-2001).Pay particular interest to the top three things managers thought employees want from their jobs, and then look at what employees said they REALLY want:WHAT MANAGERS THINK EMPLOYEES WANT, starting with the most important:1. Good wages 2. Job Security 3. Promotion and growth opportunities 4. Good working conditions 5. Interesting work 6. Personal loyalty to workers 7. Tactful discipline 8. Full appreciation for work done 9. Sympathetic un
    turn out to be good ones. Consequently, the initiator of the negotiation needs to check back with the others to ask them if they are still happy with the decision.

    If you have something difficult to negotiate—an emotional issue or a concrete item that can be stated numerically, such as price, interest rate, or salary—deal with it at the end of a negotiation, after the other person has made a substantial expenditure of energy and time. There is a direct ratio between the extent of investment and one’s willingness to create a win/win negotiation.

    People are usually most eager to negotiate when they perceive that you can help them or when they want to avoid something undesirable. In an adversary relationship (seller and buyer, interviewer and interviewee, contractual negotiation, etc.) if you think I might help or hurt you, it is important that your perception remains until I get something, such as a concession on your part that truly benefits the negotiation or our relationship.

    In an adversarial relationship, Steps 2 and 3 are done prior to the initiation of the negotiation. It is important to take into consideration the possible needs of the other(s) so as to generate as many acceptable alternatives as possible. In an adversarial relationship, once the negotiation is ended, Step 6 is seldom needed because the conclusion is usually acted on by immediate transaction or contractual commitment.

    As in learning any new skill, you need to develop the self-assurance that you are capable of performing the task. Since negotiation is a complex and highly skilled endeavor, it is suggested that you begin by practicing a segment until you feel comfortable. Begin by eliminating your misconceptions and replacing them with the concepts of a win/win negotiation. Then practice the steps of negotiation on a simple issue with someone you respect. The more you practice, the easier it will become. Soon you can begin negotiating more complex issues and then move on to negotiating with adversaries.

    Remember, negotiation is an art; therefore, it is achievable through practice and endeavor. Once you learn it, you too will be a winner.

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